Podcasting Smarter
The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
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Episodes
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's programmatic advertising, the benefits for both brands and podcasters and how you can monetize your podcast using this incredible technology!
"Programmatic advertising allows advertisers to buy advertising inventory in real time with the possibility of showing an ad to a selected target group within a specific content."On this episode, you will learn the following:1. Discover how programmatic advertising can benefit both podcasters and brands.2. Learn the technology behind podcast advertising and hear how it is used for more than just ads.3. Explore the different ways brands can use the Podbean's ad solutions, Ads Marketplace and programmatic advertising to maximize their revenue.
Resources:Register for our free upcoming event:
Maximizing Your Podcast Reach: The Power of Programmatic Advertising
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Today's episode is a replay of our live event, "Celebrating Black Voices in Podcasting: Community, Business & Storytelling".
Join Deneen L. Garrett, Reginald Howard, Jazz Williams, and Danielle Desir Corbett as they share their inspiring stories of creating community, transforming their podcasts into businesses, navigating the podcasting industry, and uplifting Black voices and perspectives.
"It's not one sided, it's also give and take, and it's not necessarily always money." - Danielle Desir Corbett
In this episode, you will learn the following:1. How to Utilize Podcasting Expertise to Further Your Business as a Podcast Service Provider2. How Celebrating Black Voices in the Podcasting Industry Lifts Up All Creators3. How Podcast Creators Are Bringing Joy and Inspiration to the Podcasting Medium
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting
Get in Contact with the Panelists:
Deneen L. Garrett:Podcast: https://www.womenofcoloranintimateconversation.com/ LinkedIn https://www.linkedin.com/in/deneenlgarrett IG https://www.instagram.com/deneenlgarrett/
Danielle Desir Corbett:Podcast: https://wocpodcasters.co/
Instagram: https://www.instagram.com/thedanielledesir/ LinkedIn: https://www.linkedin.com/in/danielledesir/ Twitter: https://twitter.com/thethoughtcard Jazz Williams:Instagram: https://www.instagram.com/jazzytonair/ Facebook: https://www.facebook.com/JazzCastPros/ Network Page: https://www.podbean.com/podcast-network/JazzCastPros Website: www.Jazzcastpros.com Reginald Howard: Instagram: https://www.instagram.com/reginaldahoward/ LinkedIn: www.linkedin.com/in/reginaldahoward Tik Tok: https://www.tiktok.com/@reginaldahoward
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
Today's episode is a replay of our live event, "Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network" where we speak to Todd Eury, CEO of the Pharmacy Podcast Network, about how they've built a thriving podcast network of almost 50 shows and built consumer trust to partner with leading brands in their niche! "Consistency is the key to success in podcasting because you can continuously refine and improve upon every aspect of what you're doing."
In this episode, you will learn the following:1. Best Practices and Tips for Podcasters Who are Looking to Start a Podcast Network
2. What It Takes to Transition from a Single Podcast to a Podcast Network
3. The Defined Measurements of Success for Any Podcast Network
The Pharmacy Podcast Network (PPN) is the world's largest network of podcasts dedicated to the pharmacy professional and industry insiders leading pharmacy care. They feature more than 40 different hosts interviewing dynamic people in the pharmacy industry making a difference for our profession, customers, and the patients they serve.The PPN started in March of 2009 and has generated more than 2,000+ episodes publishing 6 to 7 days per week with over 140K+ listeners per month. The PPN was the first podcast to release continuing education for pharmacists in 2019 and was voted 'Healthcare Podcast of the Year' in 2022 by the Healthcare and IT Marketing Community (HITMC).
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Breaking Down Podbean’s Enhanced Analytics for Networks and Business Plans with Rob Greenlee
Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative Corporate Podcasting Smarter LIVE REPLAY
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
The Pharmacy Podcast Network:
Instagram: https://www.instagram.com/pharmacypodcast/
LinkedIn https://www.linkedin.com/company/pharmacy-podcast/
Twitter: https://twitter.com/PharmacyPodcast
Facebook: https://www.facebook.com/PharmacyPodcast/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
On this episode of Podcasting Smarter we're speaking with Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's new enhanced analytics for Network and Business plans, how you can create detailed reports across all of your podcasts and more! "Start reaching new listeners and get the insights you need to measure success with Podbean's new Network plans and analytics!" - Rob GreenleeRob Greenlee is Podbean's Senior Vice President of Content and Partnerships, with a wealth of experience in the podcasting industry for over 15 years. He is an expert on podcast hosting, monetization, and analytics, and is passionate about helping podcasters succeed. In this episode you will learn:1. The new features that Podbean's Business plans have and how they allow podcasters to control the ads inserted into their content.2. How Podbean's new Network plans give podcasters an aggregate picture of their network's performance, including downloads, playtime, and countries of origin.3. The high value, competitively priced plans offered by Podbean, including a free plan and unlimited aspects.
Resources:Read about Podbean's new Network Plan Analytics: https://blog.podbean.com/new-network-business-analytics-podbean/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to improve your company newsletter experience with podcasts to increase employee communication and engagement
Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
On this episode of Podcasting Smarter we're speaking to Jeff Umbro, CEO and founder of The Podglomerate, and Joni Deutsch, Vice President of Marketing and Audience Development at The Podglomerate, a company that produces, distributes, and monetizes podcasts. "The best way to find podcast listeners is to go after the folks who are already listening to podcasts." - Jeff UmbroIn this episode, you will learn the following:1. Learn how top podcasting production companies produce, distribute, and monetize podcasts.2. Discover strategies for effective audience development in podcasting.3. Uncover strategies for maximizing podcast monetization.
Resources:
Podbean's In-App Promo: https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates:https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
Building Audience Trust with Rob Greenlee, Podbean’s SVP of Content & Partnerships: Respect, Unite, & Show You Care
Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Jeff, Joni and The Podglomerate here:
LinkedIn: https://www.linkedin.com/company/the-podglomerate/
Instagram: https://www.instagram.com/podglomerate/
Twitter: https://twitter.com/podglomerate
Website: https://podglomerate.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
On this episode of Podcasting Smarter we're speaking with Rob Greenlee, Podbean's SVP of Content and Partnerships, about the power of podcasting and the relationship between podcasters and audiences. "As a podcaster, what is your big picture relationship with your audience and what's your role in a listener's experience and life?" - Rob GreenleeRob had been podcasting for over 15 years and had learned a lot about the importance of building trust with his audience. He's identified seven key elements including respect, honesty, and human connection. Rob also emphasizes the importance of finding the balance between fulfilling the needs of the host and the needs of the audience, to be authentic and to bring energy and enthusiasm to the podcast, while still respecting the listening experience.In this episode, you will learn the following:1. How to Build a Deep Relationship with Your Audience2. Authenticity in Podcasting and Respect for Your Listeners3. The 7 Key Elements of Podcast Audience Trust
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to improve your company newsletter experience with podcasts to increase employee communication and engagement
Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Laura Joyce Davis here:
LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/laurajoycedavis
Website: https://narrativepodcasts.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
On this episode of Podcasting Smarter we're speaking with Laura Joyce Davis. Laura is a lecturer and managing editor at the Stanford Storytelling Project, executive producer and host of Shelter in Place, and CEO and co-founder of Narrative Podcasts. She is a 20-year fiction writer with an MFA and has become a successful professional podcaster."Finding your voice means when you write, when you speak, there's a way that you show up that is uniquely you." - Laura Joyce DavisIn this episode, you will learn the following:1. How Laura Joyce Davis became a professional podcast service provider, entrepreneur and now teaches podcasting at Stanford University with The Stanford Storytelling Project. 2. What unexpected skills Laura drew from her background in fiction writing to create successful podcast episodes?3. How can someone with no experience in podcasting become an audio expert?
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Laura Joyce Davis here:
LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/laurajoycedavis
Website: https://narrativepodcasts.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
On this episode of Podcasting Smarter we're speaking with Chris Krimitsos. Chris Krimitsos is the creator and founder of PodFest, an annual upcoming podcast conference dedicated to the love of podcasting and helping independent content creators connect with great services, education, and one another.
PodFest is this upcoming Thursday January 26th - Sunday January 29th at the Renaissance Orlando at Seaworld in Orlando, Florida.
"Focus on your community and keep focusing on delivering value to podcasters." - Chris KrimitsosIn this episode, you will learn the following:1. Discover the mysterious "PodFest Bump" of 10% more listenership and how it can benefit your podcast.2. Learn about the ever-evolving world of podcasting, from creating successful passive income to unlocking new monetization opportunities.3. Experience Podfest, where attendees become the closing keynote and are given the chance to meet and collaborate with industry insiders.
Podbean's Director of Customer Success, John Kiernan, will be offering a session on "Creating Successful Passive Income with Your Podcast in 3 Steps" on Friday, Jan. 27th at 1:15 PM in the Creator Wing.
You can attend PodFest for FREE using the code "PodbeanExpo34" for a FREE Expo Hall Pass!
Chapter Summaries:
[00:00:01]Podcasting Smarter is the official Podbean from Podbean. It features podcasting interviews, best practices, and helpful tips. In today's episode, we'll hear all about this year's PodFest which is coming up in a couple of weeks.
[00:00:55]Podbean will be in the expo hall at Podfest. And we are booth 34. We've got some free passes for everybody out there who's part of our Podbean family. Come join. Come say hi to the Podbean team. Use the code "PodbeanExpo34" for a free pass to the expo hall.
[00:01:32]Podfest was created from a meetup of 13 people in 2013. Since then, Podbean has literally grown. In 2020, a week before the lockdowns, we had just under 2000 attendees. Collaboration with other podcasters is probably one of the most important things to help grow your show.
[00:03:35]If you could go back and tell yourself some wisdom, what would you tell yourself? I would just tell myself, focus on your community and keep focusing on delivering value to podcasters.
[00:04:17]The conference is a little different than your average creator con. We host the largest influencer meet and greet in podcasting in the world. The closing keynote is the audience itself of creators. It really is a community.
[00:09:04]Chris: Podcasting is such a community based event. It's something where you really feel community around you. For anybody who hasn't attended an in person PodFest conference yet, we highly recommend going. I think PodFest is going to be good luck for those people that attend.
[00:11:37]Chris: What else are you looking forward to at PodFest this year? John speaking about how to create passive income with your Podbean. There's a lot of presentations on how to add video to your podcast, streaming, and I'm excited for the monetization tracks that we have.
[00:15:43]Chris: When we moved to Orlando, the conference was born in Tampa. In Tampa, I could get hotels for very cheap and keep the event profitable. Now in Orlando, we have people coming from all over the world. The goodwill that you have in your community pays off.
[00:20:02]The first tip for attendees is to get on the PodFest app. Get on the Whoova app, which is the most interactive community based app. Then when you show up and you want to hang out, go to the meetups. Try and force yourself to stay up a few hours after the conference and talk to people.
[00:23:43]The US is becoming a mature marketplace, so we're seeing maturity in the US. The areas that excite me the most, Indonesia, Philippines, the Middle East region, North Africa. So we're just seeing a lot of growth internationally.
[00:25:12]DAI means dynamic ad insertion. You can monetize your entire back catalog of past episodes with new ads. I think that term is going to be much more ubiquitous as we move forward because there's more money coming into the space.
[00:25:53]Chris: I listen to clips more than podcasts now when they do the short clips. I'm going on to audiobooks a lot because the problem with the podcasts, they're so good. Right now, I'm in a cleansing. So I just listen to David Goggins new book.
[00:27:12]Use the code "PodbeanExpo34" for a free exhibition hall pass. Podbean's John Kiernan will be presenting "How to create successful passive Income with your Podbean in three steps" If you have any questions about podcasting, reach out to the Podbean team.
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Chris, and PodFest:
LinkedIn: https://www.linkedin.com/company/podfestexpo/
Instagram: https://www.instagram.com/podfestexpo
Twitter: https://twitter.com/podfestexpo
Website: https://podfestexpo.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
Today's episode is a replay of our live event, "How to Structure an Internal Podcasting Initiative" where we speak to Vimal Parker, Talent Acquisition Content Manager at Slalom, about how they use podcasting to inspire and educate employees, creating powerful connections and driving engagement while piloting a secure and encrypted corporate initiative."There's nothing more powerful than having a consultant in Charlotte, let's say, in our market there, share a story about what we're doing with an amazing client and then share that with our team in Japan. And there's a commonality because of the industry that we're in. So we talk about the industry. We talk about that. We're trying to build connections."
In this episode, you will learn the following:1. How to successfully launch an internal podcasting initiative, including road-mapping, selling the idea to your team, and best practices.2. How organizations can use podcasting to build connections and educate and inspire employees.3. How podcasting can be used to engage and retain employees, and provide insight into an organization's values and culture.Slalom has successfully launched their internal podcasting initiative which they use to build connections and educate and inspire people.
With the help of Podbean, they have implemented a secure internal podcast with over 200 episodes, as well as an external podcast to promote their values and stories to their candidates.
They have also shifted their focus to promoting the use of their podcast to take a break from screens in the time of remote work. Through the use of analytics, they have seen how successful podcasting can be to build connections within their organization and externally.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
If you're curious about starting a podcast, here are a few things you need to know!
On today's episode of Podcasting Smarter we're joined by Roni Gosch, our Podcast Specialist here at Podbean for this replay of our live event where we're discussing everything you need to know to start a podcast in the new year and cover the who, what, where, when, and why of podcasting.
Roni also talks about why it's important to understand why you want to start a podcast, your audience avatar and formats, including storytelling and interview shows.
"Podcasting has a very low barrier of entry. So anybody can start a podcast. All you really need is a phone and a pair of headphones and you can start a podcast."
On this episode, you will learn the following:1. The Who, What, Where, When, and Why of your podcast
2. The importance of storytelling in podcasting
3. The different types of podcast formats
Resources:Podbean's Step-By-Step Guide to starting a podcast:
https://www.podbean.com/how-to-start-a-podcast
Read the full article on Podbean's Blog:
https://blog.podbean.com
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
The Power of Podcasting: How to Make an Impactful Podcast Ad
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
On today's episode, we'll be speaking with Podbean's Director of Customer Success, John Kiernan, about eight ideas that corporate podcasts can use to keep employees engaged.
From sharing company culture and history to highlighting achievements and featuring guest speakers, these tips will help you make the most of podcasting within your company.
"Podcasting is such an exciting medium and allows for such an enormous amount of expression and communication within an organization."In this episode, you will learn the following:1. How can companies use podcasting to share company culture and history with employees?2. What are some benefits of using podcasting to highlight employee achievements?3. How can podcasting be used to stay up-to-date on industry news and trends, and share company updates and news?
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Read the full article on Podbean's Blog:
https://blog.podbean.com/corporate-podcast-ideas/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
On this episode of Podcasting Smarter we're speaking with Selly Thiam. Selly is a Senegalese-American journalist and the founder of the AfroQueer podcast and AQ Studios.
She has worked with NPR, the New York Times, and StoryCorps, and is passionate about documenting and sharing the stories and training others on documenting the stories of African LGBTQIA++ people."Podcasting really allows people to connect on that personal level. And when someone is telling you their story or they're explaining a part of who they are or what they've done, it really allows for that deep further connection."In this episode, you will learn the following:1. What it's like starting your own production company2. What podcasting and the culture of podcasters is like within Kenya and on the African continent3. How to create stories with a strong character-driven narrative
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Selly, the AfroQueer podcast and AQ Studios:
Podcast: https://afroqueerpodcast.podbean.com/
Instagram: https://www.instagram.com/afroqueerpodcast/
Twitter: https://twitter.com/afroqueerpod
Website: https://www.aqstudios.fm/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
On this episode of Podcasting Smarter, Shannon Martin discusses the importance of email newsletters for promoting your podcast and shares best practices for creating a successful newsletter strategy.You will learn how to use email newsletters to promote your podcast and keep your listeners engaged.Shannon Martin is the Director of Communications until recently and has been writing email newsletters for over 10 years.
Email newsletters are important for podcast promotion because they provide a way to communicate with listeners that is more reliable than social media. What makes a great email newsletter includes a clear subject line, interesting content, and a call to action. The benefits of an email newsletter for your podcast include the ability to expand upon the topics covered in your podcast and to build a community around your podcast.
"Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case."In this episode, you will learn the following:
1. The importance of email newsletters for podcasters in maintaining and growing their audience base.
2. The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content.
3. The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
1. Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free
2. How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting
3. Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
On this episode of Podcasting Smarter, we're sharing an interview from Podbean's Podcasting Smarter Live series featuring three editors from around the world on how they learned how to edit podcasts and became pod
Stephanie Fuccio is the founder of Podcast Editing Plus and Global Podcast Editors, and a passionate advocate for the power of audio storytelling.
David Roemer is the founder of Genuina Media, a podcasting company that produces original content in Spanish. He is also a member of the Global Podcast Editors community, and is passionate about helping others in the podcasting industry.
Puneeth Shenoy is the editor for some of the top popular names in the podcasting space, including Hala Taha, Jason Waller, Alison Maslan, and Jordan Harbinger. He is also the founder of Podcast Pundits.
Stephanie Fuccio, David Roemer and Puneeth Shenoy have each learned about podcast editing and marketing those skills in unique ways from their own journeys in podcasting.
Stephanie emphasized the importance of being content-focused first and foremost, David discussed the nuances of being a podcast editor in Spanish and how the industry is evolving in Latin America and Puneeth spoke about the importance of maintaining a human touch when editing and the challenges of working with different languages.
All three panelists agreed that there is a market for podcast editing and that it is a skill that is worth charging for."I think an audio editor should always charge."In this episode, you will learn the following:1. The journey of becoming a podcast editor, including the different skills and experience required2. The different ways that podcast editors can be involved in the industry, including working with small businesses or large organizations3. The importance of having a clear understanding of what a podcast editor does and how they can help improve the quality of a podcast
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
On today's episode of Podcasting Smarter, we speak with our Director of Customer Success, John Kiernan, about the benefits of an internal company podcast for your business.
You'll learn about:1. The benefits of an internal company podcast for your business, why you want to have one, how you can implement it, content, ideas, and so much more.2. The entry point for creating the content – and how almost anybody can do it.3. The importance of tone and having a clear voice and direction for your podcast."Podcasting is a fairly low entry point from a financial perspective, meaning that you don't need to go to a studio in the middle of New York City unless you want to, to record all your great podcast content."
Resources:Read more about The Benefits of an Internal Company Podcast for Your Business on our blog.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Wednesday Nov 16, 2022
Wednesday Nov 16, 2022
In today's episode of Podcasting Smarter, Naomi Mellor of The International Women's Podcast Awards and the Skylark Collective. Naomi continues to work to amplify the voices of female podcasters and provide them with the platform and recognition they deserve and on this episode she shares her story about creating the awards, her production company and what she's learned along the way. "The more you can lift up others, it takes everybody along with you."In this episode, you will learn the following:
1. The unique challenges and opportunities for woman in podcasting2. The importance of lifting up other women and marginalized groups3. What the International Women's Podcast Awards are and how to submit your podcastResources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Naomi, The Skylark Collective and The International Women's Podcast Awards:
Instagram: https://www.instagram.com/theskylarkcollective
Twitter: https://www.twitter.com/iwpodcastawards
Website: skylarkcollective.co.uk
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
In today's episode of Podcasting Smarter, Steve Glynn and Adam Derus from Experience Milwaukee give helpful tips on how to create a podcast for your local community."The fact that Steve had the foresight to start a podcast, I don't know, how many years ago was it? 5 years ago in 2018 that focused on a city, we thought we were crazy..."In this episode, you will learn the following:1. How Experience Milwaukee got started as a regional podcast for Milwaukee and how the show has evolved over time2. The importance of community in terms of content and audience development3. The benefits of podcasting for a local community, including the impact it can have for local businessesResources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode Norma Jean Belenky Podbean's Head of Events speaks with Steve Glynn and Adam Derus from Experience Milwaukee. They talk about podcasting for your local community, building a regional podcast audience, monetizing and more.[00:01:19] - Experience Milwaukee is a podcast that tells the stories of the people, places and events that make Milwaukee amazing. Adam and Steve have been producing the show for almost five years. They have listeners in 30 countries and 40 states. Steve wanted to give back to the city and create community and Adam joined when he offered to help produce the podcast. [00:04:25] - They've created a playbook for how to create a podcast for a specific place and community. It's important for them to stay regionally focused on Milwaukee and the surrounding areas. Small businesses, local tourism bureau, business improvement districts and elected officials are key features within their playbook.[00:09:13] - Steve and Adam also started the podcast as a quest for free beer. It has grown from $10,000 a few years ago to about $40,000 this year. [00:14:03] - Experience Milwaukee has applied for grants and is looking for specific grant opportunities to collaborate with others within the community. [00:16:23] - Steve and Adam have been have recorded 200 podcast episodes so far. Steve started the podcast named after Milwaukee and Adam and Steve feel lucky to be able to highlight some of Milwaukee's amazing small business owners, some medium business owners and some large business owners.[00:18:10] - Experience Milwaukee is about becoming a connector. Last year they had an event on April 14, 4-1-4 day, which is Milwaukee Day (named after their area code!) They also brought in some local bands and had it at a brewery that sponsors the podcast. They are also elevating the businesses that they have on as guests. [00:20:14] - During the pandemic, Steve and his team team worked with Rally On to create a virtual podcast recording guests remotely. They were able to change their podcasting to virtual podcasting and help small businesses adapt to the pandemic that were closed. [00:22:16] - Steve shares his best tips for creating a regionally specific podcast. He recommends working with small businesses, business improvement districts, travel and tourism organizations, and elected officials in the area. Steve is happy to share his blueprint with anyone who wants to create a regional podcast.[00:24:18] - Adam and Steve are promoting awesome people doing awesome things in Milwaukee. On their podcast, Adam recommends Steve and Steve to other content creators who want to make a podcast about their town. Adam asks everybody at the end of each episode to answer a couple of questions.[00:26:31] - Steve believes the podcasting industry is going to get better in the future. Steve has been to some of the industry conferences and met other podcasters who are in this because it's in their heart and they love it. Steve thinks organizations like Podbean will continue to evolve and create tools that make it easier for podcasters to make this a business and a real job.[00:28:04] - Adam has a list of his favorite podcasts. He listens to "Conan Needs a Friend", “Experience Milwaukee” and true crime podcasts. Adam creates outtake episodes once a year with Adam's voice as a wild card episode!
Other episodes you'll enjoy:
Being a Good Podcast Guest: Interview Best Practices and Jessica Rhodes’ Podcast Entrepreneurship Journey as the Creator of Interview Connections
Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
The new business platform for Podbean's Business and Enterprise plans has been released with a new design, features, and support for companies and organizations to manage multiple podcasts and private secure podcasts."The motive has been to make this a simple, straightforward user experience so people don't have to know a lot of technology or coding or anything like that."Welcome to Podcasting Smarter. In today's episode, we'll be talking with our Director of Communications, Shannon Martin, about our new business dashboard. This dashboard is much more streamlined and user-friendly, and we're excited to share it with our business customers. With this new dashboard, you can easily find support options, manage your channels, and customize your organization page. So if you're a business podcaster or part of a podcast network, be sure to check out our new business dashboard. Thanks for listening!In this episode, you will learn the following:1. What is Podbean's new business dashboard?2. What are the features and benefits of the new dashboard?3. What has the feedback been from users of the new dashboard?
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Watch the Full Demo of the New Dashboard
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. It features podcasting interviews, best practices and helpful tips. In today's episode, Podbean's Director of Communications, Shannon Martin and Head of Events, Norma Jean Belenky talk about Podbean's new business dashboard and some of the features and benefits.[00:00:50] - Podbean has released a new business dashboard for its podcast hosting clients. Business and enterprise plans allow companies and organizations to manage multiple podcasts and internal podcasts that are encrypted and secure. Business plans offers a lot of functionality and the dashboard is much more streamlined and looks really cool. It's for podcasting as a network or using podcasting internally within your company.[00:02:45] - The new business platform from Podbean has a new design and features. An example is that support has been moved to the top of the page. Live chat support is offered exclusively to Podbean's business plan and is on the main dashboard as well. Each organization can now change the color of their organization page and customize it. Groups with private members can use the grouping function to organize employee podcasts.Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Do you want your podcast to rank higher in search engines?
Deirdre Tshien from Capsho is sharing the solution – The SEO strategy for podcasts – so that you can get your podcast to the top of the search results. "The more simple that you can make it, the more that you can break down your sentences so that they're short and sharp and snappy and get to the point. Then that's going to be better for the machine to read it. But it's also actually going to be better.."Deirdre Tshien is the founder of Capsho, an AI-powered podcast copywriter that creates episode show notes, descriptions, social media posts, captions, promotional emails, blog posts, and transcripts in under 10 minutes. She is also the host of Grow My Podcast Show, a podcast for podcasters looking to grow their show.This is Deirdre Tshien's story...I was first introduced to podcasting when my mentor suggested it as a platform to build my credibility and authority. I was new to the tech and set up, but I decided to just start anyway. After a few months, I realized that I wanted an ROI on the time I was putting into podcasting and I started to look into ways to grow my show. That's when I discovered SEO. SEO is the practice of optimizing your web content to make it more visible to search engines. I realized that if I could make my podcast more visible to search engines, I would have a better chance of being discovered by new listeners. I've since transitioned away from social media and towards SEO as my primary method of marketing my podcast. In this episode, you will learn the following:1. How to make the most of your podcast collateral2. How to make an impact with your podcast3. How SEO can help you grow your podcast
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts
Podbean's Enterprise Solution and Case Studies.
Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky and Deirdre Tshien of Capsho will talk about SEO best practices and how to make the most of your podcast collateral to grow your podcast.[00:00:47] - Capsho is an AI powered podcast copywriter. It creates episodes, show notes, description, social media, captions, promotional email, blog post, YouTube, LinkedIn article and full transcript in under 10 minutes. It is the fastest way that podcasts can promote and grow their podcast shows.[00:01:48] - Deirdre got into podcasting in 2020 when she was coaching e-commerce business owners on how to grow their businesses. She didn't know what she was doing at first, but after 3 months of consistent podcasting, she realized she was getting a lot of downloads and conversions from her podcast.[00:04:22] - SEO stands for Search Engine Optimization. Google is the biggest search engine and YouTube is owned by Google. There are many factors that go into SEO such as the keywords, rich media, relevant images and videos, backlinks and social media. Having a content-forward approach is important.[00:06:31] - SEO maximization is important for a business. When she first started podcasting, Deirdre focused more on driving traffic to her podcast through social media. Now she's focusing more on SEO and thinks it's more valuable for his business than social media because it's a long-term strategy.[00:08:45] - SEO is the foundation of podcasting. Google wants to surface more podcasts. As part of search, Google is going to focus more on text-based search. Podcasting is a hot medium and everyone wants a piece of it. SEO improves the searchability and longevity of a podcast.[00:11:47] - SEO is a combination of technical and content aspects of search engine optimization. It's important to make sure that you are targeting things that people are searching for. Moz gives you an indication as to whether the keywords you're using is going to rank. People generally only take information at a fourth grade level. People should always look at how readable their stuff is. Rich media includes things other than the words. Google loves images and videos as it gives it more things to look into. If you're writing everything yourself and you're not writing it within the understanding of AI, you may not rank as high.[00:19:05] - The more content you have out there, the more credibility you are building. With a search engine like Google, for example, backlinks are a way to build authority and credibility. Promotional swaps and blog swaps are also good ways to get those backlinks.[00:21:40] - SEO is the process of setting up a formula for consistently hitting these SEO benchmarks in podcasting. A lot of people enter the podcasting space as a creative outlet to use their voice, to hone their voice, and to make sure their voice is heard. Some podcasts are solo and some are guest based, which makes starting from SEO keyword search a lot more difficult. [00:28:30] - In terms of podcasting. Making sure that your content is SEO optimized also benefits accessibility for your podcast. People consume information in different ways, so repurposing the podcast into an SEO optimized form like a blog post makes it more accessible for people who don't learn through an auditory way.[00:30:17] - Deirdre believes that podcasting is going to keep growing. Short form content is the future of the industry. People's attention spans are getting shorter. People can listen to audio content while they're doing other things. [00:32:14] - Deirdre Tshien started in entrepreneurship over nine years ago. She likes listening to Brene Brown's podcasts, Darling to Lead. Deirdre is also a big fan of the How I Built This podcast.
Other episodes you'll enjoy:
The Power of Podcasting: How to Make an Impactful Podcast Ad
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
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Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
Get tips on how to improve your company newsletter by podcasting on the latest episode of Podcasting Smarter!
In this episode, you will learn:
1. How to improve your company newsletter experience with podcasts
2. How to integrate and cross-pollinate your company newsletter and podcasts for your business
3. How to use podcasts to increase employee communication and engagement"People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story."Podcasting can help modernize, update, and make communications more accessible and engaging. It's a great tool to use to break away from screens and allow employees to listen without looking at a screen. You can also see what percentage of the podcast is being listened to on an aggregate level and we have a blog post on how to implement podcasting within your email newsletter strategy.In this episode, you will learn the following:1. How to improve your company newsletter experience with podcasts2. How to get started with podcasting3. How to use podcasts to increase employee communication and engagementResources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts
Podbean's Enterprise Solution and Case Studies. Chapter Summaries:[00:00:01] - Podcasting smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky, Podbean's Head of Events and Shannon Martin, Podbean's Director of Communications will talk about how to improve your company newsletter experience with podcasts to increase employee communication and engagement, as well as how to get started podcasting.[00:00:56] - We're talking about company newsletters on today's episode of Podcasting Smarter. Podcasting is a great tool to modernize, update and make communications more accessible and engaging. It gives employees a break from screens and allows them to listen to a podcast without looking at a screen. In addition to email newsletters, there are options to create a podcast. Podcasts can be well-molded to and expand on how you're communicating with your workforce. In terms of engagement, podcasting is something where you can see what percentage of the episode is being listened to on an aggregate level.[00:07:21] - Podbean has a podcast player that you can embed into your company newsletter. The company newsletter can be either an audio version of the newsletter or a podcast. At Podbean, we make the process of making a podcast easy to distributing. Here is a blog post on how to implement podcasting within your email newsletter strategy on the Podbean blog.[00:10:06] - People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story. According to a study, employee stories are great for a podcast and can help with inclusion and accessibility within the organization. It's a great way to expand upon what's being done with communications.
Other episodes you'll enjoy:
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How Jostens Used Podcasting to Boost Morale and Connect Their Employees
What are Private Podcasts and how are they different from unlisted and public podcasts?
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
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Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
PODBEAN ACADEMY
The Best Place To Learn How To Podcast
The Podbean Podcast Academy is the place to learn about podcasting: how to start a podcast, grow and promote your podcast, and tips for monetizing podcasts.