Podcasting Smarter
Promote Your Podcast - Four Effective Tips and Tools!

Promote Your Podcast - Four Effective Tips and Tools!

April 22, 2021

Maybe you just started your podcast or you're a veteran podcaster. But one thing is for sure: you want to have your podcast reaching as many eyes and ears as possible. In today's episode, our Head of Marketing John highlights four effective ways to promote your podcast and get more listeners for your podcast!

Check out our video version of this episode here: https://youtu.be/D0dQNxpaMPk

Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/

How Jostens Used Podcasting To Boost Morale and Connect Their Employees

How Jostens Used Podcasting To Boost Morale and Connect Their Employees

April 21, 2021

Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other, and deliver important and entertaining content in ways they never before thought possible. Enjoy the episode!

How To Start an Internal Communications Podcast with Signature Performance!

How To Start an Internal Communications Podcast with Signature Performance!

March 30, 2021

Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness and highly positive feedback around their podcast. Enjoy the episode!

Chapters:
0:27​ - Who is Signature Performance?
1:47
- When did Signature Performance decide to start an internal podcast? 5:17 - What was the catalyst that made Signature Performance decide to start a private podcast?
9:04 - The power of voice and how to leverage your management team as ambassadors.
13:21 - How podcasting has fostered communication across the organization.
14:15 - The importance of creating curated content that's secure and not public facing.
17:58 - Who's responsibility is it to create, produce, and release the podcast content?
20:15 - How you can create a high quality podcast on a small budget and with minimal gear.
22:29 - How to create awareness and high engagement about new content 25:35- How to reduce noice and raise engagement
27:55 - What has the feedback been from the private podcast?
29:03 - Advice for businesses looking to bring podcasting into their workplace?

Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/

How to Build a Pro Podcasting Studio with Andrew from Gator!

How to Build a Pro Podcasting Studio with Andrew from Gator!

March 22, 2021

In this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Andrew Abrams, Marketing Manager of Gator Cases and Gator Frameworks, to discuss how any podcaster can create the most effective, ergonomic, and aesthetically pleasing studio using a combination of great studio gear for any podcast recording situation. Enjoy the episode!

Find out more about Gator Cases and Gator Frameworks:
• Website: https://www.gatorframeworks.com
• Facebook: https://www.facebook.com/gatorcases
• Instagram: https://www.instagram.com/gatorcases/
• Twitter: https://twitter.com/gatorcases

Podbean is the easiest way to start a podcast in only a few clicks. Start a podcast today at www.podbean.com . 

 

How To Select The Best Podcast Microphone with Laura Davidson of Shure Mics!

How To Select The Best Podcast Microphone with Laura Davidson of Shure Mics!

March 15, 2021

Listen to Laura Davidson of Shure and John Kiernan of Podbean discuss how you can choose the best microphone for your podcasting and recording needs!

This clip is taken from our Podcasting Smarter podcast episode "Recording Tips and Choosing The Best Podcast Microphone with Laura Davidson from Shure ". Check out the full episode here (https://youtu.be/n9Lr-AD6tn4) or listen to the episode on any podcasting app!

 

How to Explode Your Listenership and Grow Your Podcast with Ben Leavitt

How to Explode Your Listenership and Grow Your Podcast with Ben Leavitt

February 22, 2021

On today's interview, our Head of Marketing John Kiernan speaks with Ben Leavitt, social media strategist of Bunnymedia.co. Ben's podcast and social media growth strategies and tips will help any podcaster explode their podcast listener base and help grow their podcast to brand new eyes and ears! Ben and John discuss how to get your podcast into the top 100 charts, how to maximize you podcast's SEO, and so much more!

You can also watch the full video interview over on Podbean's YouTube channel! 

Check out Ben's podcast: https://www.podbean.com/podcast-detail/2zxzv-afbb4/Social-Media-University-Podcast

Timestamps

1:09 - Who is Ben Leavitt?
1:58 - What is the most common misconception about growing a podcast in the podcasting space?
3:24 - Tips for creating content that's specific for each platform.
6:23 - How important is it for a podcaster to use social media?
10:58 - How to get podcast guests.
18:02 - How to make it into Apple Podcast's Top 100 chart with a three episode strategy.
22:45 - How important is it to ask a listener to subscribe to your podcast during your episode?
26:22 - How to use Instagram's tools to grow your podcast audience.
30:11 - Tips for maximizing your podcast's SEO.
36:09 - What's Ben's best piece of advice for a podcaster?
39:09 - Find our more about Ben!

 

How To Start a Private Podcast and the Impact of Corporate Storytelling - Vimal Parker of Slalom

How To Start a Private Podcast and the Impact of Corporate Storytelling - Vimal Parker of Slalom

February 3, 2021

On this episode, we'll be speaking with Vimal Parker, Marketing Manager with Slalom’s global Marketing team and the orchestrator of Slalom’s internal podcast Slalom On Air. We’ll be speaking about how Slalom has implemented podcasting into their organization, as well as how they have cultivated a culture around their company’s podcast. Enjoy the show!

Starting a podcast is easier than ever! Learn more at www.podbean.com to start a podcast in only a few clicks. 

Now Playing - Growing Your Podcast Fanbase Organically and Creating Consistent Income with Podbean Patron

Now Playing - Growing Your Podcast Fanbase Organically and Creating Consistent Income with Podbean Patron

February 1, 2021

On this episode of Podcasting Smarter, I'll be speaking with Arnie, producer and co-host of the Now Playing Podcast. We talk about how Now Paying organically grew their expansive fanbase, as well as how they've used Podbean's Patron program to create consistent monthly income for their podcast. Enjoy the show!

Check out Now Playing at www.nowplayingpodcast.com .
Listen to Now Playing on the Podbean App and on any podcast directory!

About Now Playing: Now Playing is a movie review podcast that traverses the stream of Hollywood sequels, reboots, and franchises by reviewing every installment in a series, start to finish.

Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/

Podcast Monetization and SEO with Amy Whitney (Real English Conversations)

Podcast Monetization and SEO with Amy Whitney (Real English Conversations)

June 15, 2020

Podcasting doesn’t just end with recording and posting content.  Being a podcaster and a content creator often includes crafting the brand, managing social media, and maximizing your podcast SEO.  During this, it’s important to ask yourself, “Is podcasting part of my brand, or is my brand podcasting?”  Do you use your podcast as another medium to spread information about a topic, or do you aim your other platforms towards your podcast? Amy Whitney of Real English Conversations and John speak about the importance of SEO development for your podcast, reverse engineer other podcast's SEO to maximize your visibility, and various methods to effectively monetizing your podcast. 

 

Leadership and Livestreaming with Lorenzo of Hacking Your Leadership

Leadership and Livestreaming with Lorenzo of Hacking Your Leadership

May 12, 2020

On today's episode, John Kiernan of Podbean and Podcasting Smarter speaks with Lorenzo of the Hacking Your Leadership Podcast about how his podcast highlights and helps aspiring and current leaders in the workplace, as well as how they've integrated life streaming to develop community and build a deeper engagement with their listenership. Enjoy the show and happy podcasting!  

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