Podcasting Smarter

In this episode of Podcasting Smarter, we get into how ads work within podcasts and what both podcasts and advertizers can do to maximize their impact.   We're speaking to Podbean's Senior Vice President of Advertizing, Kerry Tracy, about how podcast advertizing works and how each of us can make the most of our podcasts and advertizing dollars.   In this episode we'll cover: The "magic number" or ideal number of downloads you should aim toward to seek agency representation for your podcast niche The three different kinds of ads on podcasts, host-read ads, dynamically inserted and programmatic and how they work How your niche can determine the value of your audience to advertizers Podbean's Dynamic Ad Insertion Platform, PodAds Podbean's Ads Marketplace ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, we sit down with Gordon Firemark, The Podcast Lawyer, about how to set your podcast business up for success. In this episode we'll cover: The best time to set up a business for your podcast What a partnership agreement is for your podcast Ownership versus revenue Options for revenue sharing between hosts and producers Protecting your podcast with an LLC Copyrights for your work Advertizing revenue and some options for revenue partnerships What to do if another podcast is using your podcast's name And much more!  ... Find Gordon Firemark, The Podcast Lawyer, and the work that he does for podcasters, download the free guest release and purchase his book, The Podcast, Blog & New Media Producer's Legal Survival Guide, get in contact on his website. ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, we get into what Reels are and how to make the most of this emerging media trend on Instagram and TikTok.  We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to use trending audio, clips from your podcast, and engaging short-form content to build momentum and gain followers for your podcast!  In this episode we'll cover: What is a Reel and how and where they're used Trending Audio and sounds and how they're taking over social media How to identify trends and work with algorithms to maximize your podcast promotional strategy Customizing audio trends and reels for your podcast and it's niche with captions and visuals How social media users interact with and share reels and short-form video content Using trending audio as a lead generator for building your podcast audience ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, we get into tips and best practices for how to make the biggest impact and grow your podcast through Twitter!   We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to effectively use Twitter specifically to build your podcast audience. In this episode we cover: How you can use Twitter to reach out to potential guests for your podcast within your show's topic Why you should be tweeting outside of just posting new episodes as they are published How to reach out to other podcasters within your niche and grow your show with collaborations, ad swaps, retweets and community building Podbean's social share and how you can use it to promote your podcast Setting boundaries and staying safe on social media  ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, Norma Jean Belenky our Head of Events sits down with our Podcast Specialist, Roni Gosch and Head of Marketing, John Kiernan on the many important details and best practices of getting started with ads and setting your show up for success! Here they share the how to get clear on your niche, tips for marketing and packaging your podcast's brand, dynamic ad insertion, host-read ads and so much more.  Here is also the link to watch the video of this interview on Podbean's YouTube Channel. ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, we get into tips and best practices for how to make the most of and get as many people as you can to join your live stream!  We're speaking to Podbean's Head of Marketing, John Kiernan, about how to promote your live stream, scheduling tips, the importance of social media, a catchy title and more!   You can read more on about this very topic on our Podbean's blog article, Tips for Live Stream Success ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, we get into outros and the best practices for making the most of your episode's send off!  We're speaking to Podbean's Head of Marketing, John Kiernan, about the surprising things we can all add to outros with audio signatures, links, ads and queues for our listeners.   ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, Norma Jean Belenky our Head of Events sits down with our Director of Communications, Shannon Martin on many of the small details and best practices you can use to be featured within the many podcast directories.   Here they share the ideal number of episodes to launch with (hint - it's less than you think!), the importance of making sure your artwork meets technical specs, your podcast's searchability, requesting to be featured and more.   Here are some of the links we get into in this episode: https://podcasters.apple.com/ https://podcasters.apple.com/market https://airtable.com/shrwaPEPlJn8EcE4h (to submit a promo request) https://podcasters.apple.com/support/1993-optimize-your-request-for-promotion https://podcasters.apple.com/support/3146-apple-podcasts-charts  Here is also the link to watch the video of this interview on Podbean's YouTube Channel. ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, we get into tips and best practices for all of your entrepreneurs, coaches and branded podcasts!  We're speaking to Podbean's Head of Marketing, John Kiernan, about how you can strengthen your audience and avoid a "hard sell" that may deter your ideal customer, get clear on your niche and exploring different mediums.   You can read more on about this very topic on our Podbean blog article, Branded Podcast Do's and Don'ts.   ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In this episode of Podcasting Smarter, we get into the booming trends of microcasts!  We're speaking to Podbean's Podcast Specialist, Roni Gosch, about the benefits of a shorter show for your audience, production process and what podcasts are best suited for this format.    You can read more on about this very topic on our Podbean blog article on Microcasts.   ... Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com