October 27, 2021
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with David Perez and Sebastian Beltran of The Audience Coach on the importance of a good audience.
Listen in to learn about what makes up a good audience, what to do and what NOT to do in order to build a foundation for your show!
Enjoy the episode!
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Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
Check out The Audience Coach at: https://AudienceCoach.com/
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Podcasting Smarter is brought to you by Podbean.
Podbean is a podcast publishing and monetization service, hosting over 500,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
![How to build branded podcasts with Kaspersky!]()
August 10, 2021
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode!
Chapters:
0:00 Intro
0:34 Who is Kaspersky and who is Susi O'Neill?
2:06 When and why did Kaspersky decide to start a podcast?
5:06 Thinking of your branded podcast as an audio series.
8:04 What's the production and creation process of the audio series?
12:07 Video content vs audio content (pros, cons, and considerations)
18:05 Creating marketing content for a specific medium
24:58 Branded podcasts can be for any business of any size.
28:11 The benefits of having a company branded podcast
29:31 Advice for starting a branded podcast.
31:56 Remember: Your podcast is still a podcast!
Check out Tomorrow Unlocked: Fast Forward - https://www.tomorrowunlocked.com/fastforward
Learn about Podbean's enterprise services: https://www.podbean.com/enterprise
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
![The Benefits of Podcasting in Business with Lauren Smith of St. James’s Place]()
July 16, 2021
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Lauren Smith of St. James's Place Wealth Management. Check out how St. James's Place has brought podcasting into their place of work with internal podcasts, private podcasts, and company branded podcasts. Enjoy the episode!
Want to watch the video version? Check it out here: https://youtu.be/jqWCKTq_R50
Timestamps:
0:00 Intro
• 0:28 Who is St. James's Place?
• 1:55 When did St. James's Place decide to start podcasting?
• 2:35 St. James's Place podcasts - Public or private podcasts?
• 4:35 When did St. James's Place decide on podcasting for internal • communications?
• 10:16 How podcasts are used as a supplement for other comms tools.
• 11:53 Who manages the producing, creation, and recording of podcast content?
• 14:08 How to build awareness and engagement around internal podcasts. • 18:11 Hurdles implementing podcasts and how Lauren's team resolved them.
• 20:56 St. James's Place's advice to businesses looking to bring on podcasting.
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
![How To Use Music In Your Podcast!]()
May 25, 2021
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speak with Evan Buist of Melodie. We discuss how podcasters and content creators can legally use music in their podcasts. We also discuss the do's and dont's of fair use, as well as Melodie's great solution to using exclusive royalty free music using their platform. Enjoy the episode!
Chapters:
1:28 - Who is Melodie?
2:18 - Why does Melodie focus on royalty free music?
4:22 - What does "in perpetuity" mean?
5:04 - Why royalty free music can save you years down the line.
8:13 - Fair use: what is it?
9:28 - What is royalty free music? How can it be used?
11:21 - Different kinds of licenses.
13:04 - How Melodie is changing the game for podcasters.
17:12 - How and why to use multiple versions and stems of the songs!
19:53 - Advice for using music in your podcast.
25:00 - Find our more about Melodie
Check out Melodie today at melod.ie !
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
April 22, 2021
Maybe you just started your podcast or you're a veteran podcaster. But one thing is for sure: you want to have your podcast reaching as many eyes and ears as possible. In today's episode, our Head of Marketing John highlights four effective ways to promote your podcast and get more listeners for your podcast!
Check out our video version of this episode here: https://youtu.be/D0dQNxpaMPk
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/
April 21, 2021
Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other, and deliver important and entertaining content in ways they never before thought possible. Enjoy the episode!
![How To Start an Internal Communications Podcast with Signature Performance!]()
March 30, 2021
Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness and highly positive feedback around their podcast. Enjoy the episode!
Chapters:
0:27 - Who is Signature Performance?
1:47 - When did Signature Performance decide to start an internal podcast? 5:17 - What was the catalyst that made Signature Performance decide to start a private podcast?
9:04 - The power of voice and how to leverage your management team as ambassadors.
13:21 - How podcasting has fostered communication across the organization.
14:15 - The importance of creating curated content that's secure and not public facing.
17:58 - Who's responsibility is it to create, produce, and release the podcast content?
20:15 - How you can create a high quality podcast on a small budget and with minimal gear.
22:29 - How to create awareness and high engagement about new content 25:35- How to reduce noice and raise engagement
27:55 - What has the feedback been from the private podcast?
29:03 - Advice for businesses looking to bring podcasting into their workplace?
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/
March 15, 2021
Listen to Laura Davidson of Shure and John Kiernan of Podbean discuss how you can choose the best microphone for your podcasting and recording needs!
This clip is taken from our Podcasting Smarter podcast episode "Recording Tips and Choosing The Best Podcast Microphone with Laura Davidson from Shure ". Check out the full episode here (https://youtu.be/n9Lr-AD6tn4) or listen to the episode on any podcasting app!
![How to Explode Your Listenership and Grow Your Podcast with Ben Leavitt]()
February 22, 2021
On today's interview, our Head of Marketing John Kiernan speaks with Ben Leavitt, social media strategist of Bunnymedia.co. Ben's podcast and social media growth strategies and tips will help any podcaster explode their podcast listener base and help grow their podcast to brand new eyes and ears! Ben and John discuss how to get your podcast into the top 100 charts, how to maximize you podcast's SEO, and so much more!
You can also watch the full video interview over on Podbean's YouTube channel!
Check out Ben's podcast: https://www.podbean.com/podcast-detail/2zxzv-afbb4/Social-Media-University-Podcast
Timestamps
1:09 - Who is Ben Leavitt?
1:58 - What is the most common misconception about growing a podcast in the podcasting space?
3:24 - Tips for creating content that's specific for each platform.
6:23 - How important is it for a podcaster to use social media?
10:58 - How to get podcast guests.
18:02 - How to make it into Apple Podcast's Top 100 chart with a three episode strategy.
22:45 - How important is it to ask a listener to subscribe to your podcast during your episode?
26:22 - How to use Instagram's tools to grow your podcast audience.
30:11 - Tips for maximizing your podcast's SEO.
36:09 - What's Ben's best piece of advice for a podcaster?
39:09 - Find our more about Ben!
