Podcasting Smarter
The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
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Episodes
4 days ago
4 days ago
Do you want to learn how to monetize your podcast?
Discover the captivating tale of one French-language podcaster whose journey took an unexpected turn. From a humble labor of love to a sustainable source of income, Katy Beauvais's story will leave you inspired and craving for more.
Prepare to be amazed as she unveils the secret behind turning her passion for sharing language and culture into a thriving podcasting empire. Stay tuned, for the key to unlocking this remarkable tale lies just around the corner...
Remember, podcasting is not just about creating content, it's also about building a community. Engage with your audience, listen to their feedback, and create content that they truly need and enjoy. - Katy Beauvais
In this episode, you will be able to:
Monetize Your Podcast: Learn effective strategies to generate sustainable income.
Build an Engaged Community: Create a loyal and interactive listener base for your podcast.
Sell Relevant Products and Services: Discover how to find and promote products that resonate with your audience.
Provide Value to the Audience: Learn how to consistently deliver content that meets your audience's needs.
Learn the Importance of Your Topic & Niche: Find out how to select a podcast topic that aligns with your passions and interests.
Today's special guest is Katy Beauvais.
Katy Beauvais is the innovative force behind the podcast, "The French Instinct." Based in Brittany, France, Katy has successfully transformed her skills as a language educator into a flourishing podcast that has captivated French language learners around the world. Her strategic use of social media has played a significant role in the growth and success of her podcast. Katy has built a strong community of listeners who not only enjoy her episodes but also benefit from her language teaching expertise. Through her podcast, Katy has found various ways to monetize her content, including offering language lessons and creating a successful membership program. With her practical tips and actionable advice, Katy is a true inspiration for French-language podcasters looking to generate sustainable income from their podcasts.
The key moments in this episode are:00:01:09 - Monetizing the Show 00:02:17 - Funding Sources 00:06:41 - Building a Community 00:07:42 - Membership Program Success 00:16:29 - Building an Active Community on Discord 00:17:00 - Fostering Conversation and Interaction on Discord 00:17:40 - Advice for Podcasters Creating a Community 00:19:10 - Monetizing a Podcast
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Katy and The French Instinct:
Podcast: https://thefrenchinstinct.podbean.com/
YouTube: https://www.youtube.com/channel/UCKSlO5wb3CdbR-E6LcCOqbQ
Instagram: https://www.instagram.com/thefrenchinstinct/
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
Do you want to revolutionize your podcast production process and save valuable time?
Look no further! In this episode we will be sharing the key to unlocking a result that every podcaster dreams of: a seamless integration of Descript and Podbean.
"The more tools you know that can streamline your process, the easier your life as a podcaster will be." - Ariel Nissenblatt
Discover how as podcasters you can revolutionize your editing process and save valuable time with the powerful integration between Descript as we share the game-changing insights on streamlining workflows and preventing creator burnout.
In this episode, you will be able to:
Streamline your podcast editing process and save valuable time.
Integrate Descript and Podbean for a seamless editing and publishing workflow.
Experience the benefits of text-based editing for your podcast episodes.
Harness the power of podcast trailers and clips to engage and attract more listeners.
Maximize efficiency and productivity in your podcast production and integration.
Learn how to optimize your podcast workflow for a smoother editing and publishing experience.
Enhance the quality and professionalism of your podcast episodes through streamlined production processes.
Arielle Nissenblatt and Christiana Cromer are two experts in the podcasting industry who are passionate about helping podcasters streamline their production process. Arielle has a background in podcasting and worked at Squadcast before joining Descript, where she now focuses on the integration between the two platforms. Christiana, on the other hand, is part of the Descript team and emphasizes the importance of tools and making the editing process as seamless as possible. With their combined knowledge and experience, Arielle and Christiana are here to share the benefits of the Descript and Podbean integration, and how it can save you time and personal bandwidth as a podcaster. Get ready to learn some valuable tips and tricks to make your podcast editing and publishing workflow more efficient.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube with LIVE DEMOS:
https://www.youtube.com/watch?v=e0vx69Z5L9I
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Descript, Arielle and Christiana:
LinkedIn: https://www.linkedin.com/company/descript/ https://www.linkedin.com/in/arielle-nissenblatt-90348356/ https://www.linkedin.com/in/christianacromer/
Twitter (X): @descriptapp @arithisandthat
Instagram: https://www.instagram.com/descript_app/ https://www.instagram.com/ariellethisandthat/
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Have you ever wondered how podcast advertising can be tracked effectively?
Stay tuned to find out how ads are tracked and what both podcasters and podcast advertisers can do to see results!
Today's episode is a replay of our live Podcast Ads Bootcamp event with Pete Birsinger, CEO of Podscribe.
"With podcast ad tracking, advertisers can gain valuable insights into how their campaigns are performing and make data-driven decisions for optimization." - Pete Birsinger, CEO of Podscribe
In this episode, you will be able to:
Maximize the effectiveness of your podcast ad campaigns through data-driven decision-making.
Ensure trust and transparency in your podcast advertising efforts for increased audience engagement.
Optimize your podcast ad campaigns with third-party ad verification for accurate and reliable performance measurement.
Track the effectiveness of your podcast ads to make informed decisions and improve campaign performance.
Discover the power of performance measurement for podcast ads and unlock new growth opportunities for your brand.
Gain valuable insights into the impact of your podcast ad campaigns and make data-driven optimizations for better results.
Enhance your podcast advertising strategy with advanced tracking methods for improved campaign optimization.
Drive better results for your brand by leveraging data insights to inform your podcast ad campaign decisions
Pete Birsinger, CEO and founder of Podbean, is our special guest on this episode of Podcasting Smarter. With his expertise in podcast advertising tracking, Pete brings a wealth of knowledge and experience to the table. He has a deep understanding of how ads are tracked and can help advertisers optimize their campaigns for maximum effectiveness. Pete's journey into the world of podcast ad attribution began with a transcription technology that evolved into providing value to advertisers by verifying ad placements and tracking ad performance. His passion lies in making the podcasting industry more efficient and helping podcasters focus on creating great content. Pete offers insights for advertisers running podcast ad campaigns and how you can gain valuable data-driven insights and make informed decisions for improved campaign optimization. Get ready to dive into the world of podcast advertising tracking with Pete Birsinger on this exciting episode of Podcasting Smarter!
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube with LIVE DEMOS:
https://www.youtube.com/watch?v=Ro8NEnpT-9c
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration
Podcast Advertising Strategies for Businesses: How to Maximize Your Impact
Connect with Podscribe and Pete:
LinkedIn: https://www.linkedin.com/company/podscribe/
Youtube: https://www.youtube.com/@Podscribe-ue3ij
Pete's LinkedIn: https://www.linkedin.com/in/peter-birsinger/
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
Today's episode is a replay of our live event with Kira Dineen of the DNA Today Podcast about how she has successfully grown her show to over 100,000 downloads and monetized in the process!
Kira shares her insights on monetization strategies for niche podcasts and the importance of providing value to sponsors. She discusses her own experience with sponsor packages and highlights the importance of transparency and aligning sponsors with your podcast's niche. Kira also emphasizes the value of packaging sponsorships and marketing efforts to provide maximum exposure and value to sponsors. Whether you're an aspiring podcaster or looking to monetize your existing show, this episode offers valuable tips and strategies to help you succeed. So tune in and learn how to make your podcast profitable while delivering valuable content to your audience.
"Once we started with ads, I realized I could recoup our costs and even make a profit from the show eventually." - Kira Dineen
Kira Dineen is the creator, host, and producer of the DNA Today Podcast. Since its inception in 2012, the show has amassed an impressive collection of over 225 episodes. Kira's expertise in genetics is evident, as she holds a master's degree in the field and works as a genetic counselor. Her dedication to providing accurate and valuable information about genetics has earned her recognition, including winning the Science and Medicine Podcast Awards in 2020, 2021, and 2022. With her extensive knowledge and passion for the subject, Kira has cultivated a loyal audience who turn to DNA Today for in-depth discussions and insights into the world of genetics. Listeners can trust that they will receive reliable information and engaging content from Kira's podcast.
In this episode, you will be able to:
Discover the secrets to successful podcast monetization through targeted sponsorships.
Learn how to effectively use dynamic ad insertion to increase revenue and reach in your podcast.
Explore the fascinating world of niche podcast sponsorships and unlock the potential for value creation.
Dive into a thought-provoking discussion on the evolution of the podcasting landscape after the groundbreaking success of Serial.
Gain insights into the importance of genetics accessibility as discussed on the DNA Today Podcast and how it impacts our lives.
Listen to an enlightening interview with Kira Dineen on Podcasting Smarter and learn valuable tips for thriving in the podcasting industry.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=wcM49BcFqgI
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration
Podcasts for Kids: Behind-the-Mic with Creator Rob Tinkler of Hero Complex
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Connect with the Kira and DNA Today podcast here:
Website: https://dnapodcast.com/
Podcast: https://dnatodaypodcast.podbean.com/
Facebook: https://www.facebook.com/DNATodayPodcast/
Instagram: https://www.instagram.com/DNATodayPodcast/
LinkedIn: https://www.linkedin.com/in/kiradineen/ https://www.linkedin.com/company/dnatodaypodcast/
Instagram: https://www.instagram.com/herocomplex.ca/
Twitter (X): https://twitter.com/DNATodayPodcast
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
Are you looking to streamline your editing and publishing process?
Do you want a solution that will seamlessly integrate Descript and Podbean to achieve a more efficient workflow? Look no further!
In this episode of Podcasting Smarter we're speaking with Podbean's Director of Customer Success, John Kiernan about how you can effortlessly edit and publish your podcast episodes with Descript's Podbean integration.
"With Descript and Podbean, you have no excuse. You can record, edit, and upload your podcast directly, making the process streamlined and efficient." - Norma Jean Belenky
The Descript and Podbean integration presents an incredible opportunity to streamline your podcasting process. The platform allows you to publish your finished audio and video files directly to Podbean, eliminating the need for downloading and re-uploading. In essence, Descript's integration with Podbean creates a one-stop solution for editing and publishing, freeing up your time for more essential tasks like content creation.
In this episode, you will be able to:
Learn how Descript's user-friendly interface simplifies the podcast editing process, giving you more time to focus on creating compelling content.
Discover how Descript's AI-powered technology can effortlessly remove filler words and improve audio quality, making your podcast sound polished and professional.
Explore the seamless integration between Descript and Podbean, allowing you to edit and publish your podcast episodes with just a few clicks, saving you time and effort.
Uncover how Descript can revolutionize your podcast editing workflow, boosting efficiency and effectiveness, so you can produce more episodes and reach a wider audience.
Experience the game-changing benefits of using Descript for podcast editing, as it streamlines the entire process from start to finish, empowering you to create high-quality content effortlessly.
Resources:
Join our Upcoming Event on the Descript Integration with Podbean:
Mastering Podcast Editing: A Deep Dive into Descript & Podbean Publishing
Read more about this integration:
Publish to Podbean from Descript
Selecting the right Podbean plan for your Descript integrated episodes
Other Episode Mentioned:
Mastering the Art of Community Building with Descript's Arielle Nissenblatt
Podbean's Apple Podcast Integration
Being a Good Podcast Guest with Jessica Rhodes of Interview Connections (where we talk about crutch words!)
Register for all of Podbean's upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
On this episode we're speaking with Kaelyn Moore of the Heart Starts Pounding: Horrors, Hauntings and Mysteries podcast!
We dive deep into Kaelyn's process of selecting stories, her meticulous production process, and the crucial role of sound design in creating a spine-chilling atmosphere for her listeners.
Kaelyn also shares how she's built her audience and how TikTok has been a KEY FACTOR in the podcast's success!
"I think storytelling was the biggest one, just how to tell a story and keep people interested, right? Because that's the best thing. That's what everyone's fighting for right now, is attention. And so keeping someone's attention for 30 minutes." - Kaelyn Moore
Kaelyn shares how she chooses stories that spark her interest, focusing on topics that haven't been overdone and have good sources. She takes pride in her production process, planning episodes weeks in advance and recording in her closet for optimal sound quality. Kaelyn's attention to detail extends to her sound design, drawing inspiration from the podcast Lore and incorporating music and sparse sound effects to create an eerie ambiance.
Throughout this special Halloween episode we speak about the unique and unpredictable nature of "Heart Starts Pounding," making each episode a surprise for listeners. If you're a horror and true crime podcast enthusiast looking for captivating stories with a spooky atmosphere, this Halloween deep dive episode is a must-listen.
Key takeaways from this episode are:
Unleash the potential of TikTok as a platform for building an engaged and devoted audience, eager to consume your content.
Discover how podcasting gives a voice to everyone and empowers the so many kinds of storytelling.
Prepare to have your heart racing as we delve into the podcast's horrors, haunting mysteries, and spine-tingling tales.
Explore the art of storytelling and the powerful influence it has on captivating and engaging listeners.
Learn the importance of sound design in creating a truly immersive and spine-chilling atmosphere that will leave you on the edge of your seat.
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
From Shelter in Place to The Stanford Storytelling Project: Laura Joyce Davis Shares Skills Learned Along the Way
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Kaelyn and Heart Starts Pounding: Horrors, Hauntings and Mysteries here:
Podcast: https://www.podbean.com/podcast-detail/7km77-2d29a2/Heart-Starts-Pounding-Horrors-Hauntings-and-Mysteries-Podcast
TikTok: https://www.tiktok.com/discover/Heart-starts-pounding
Instagram: https://www.instagram.com/HeartStartsPounding
YouTube: https://www.youtube.com/channel/UCR9md7CvNeB9YYGbSPebzwA
Email: heartstartspounding@gmail.com
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
Today's episode is a replay of our live event with Gemma Serenity on bringing awareness and sharing stories to empower those who have been effected by domestic violence.
If you or a loved one is experiencing Domestic Violence, call the National Helpline (US) at 1−800−799−SAFE(7233) or TTY 1−800−787−3224, or Text "START" to 88788.
"By breaking the silence, by speaking, by raising awareness around domestic violence, domestic abuse, around all forms of abuse... we can start to heal." - Gemma Serenity
In this episode, you will :
Discover the empowering impact of breaking the silence surrounding domestic violence and find your voice again.
Learn how it's possible to rewrite your personal narrative, reclaim your story, and find healing and strength after experiencing domestic violence.
See how victors of abuse can embrace your journey of empowerment and learn practical strategies for moving forward after domestic violence.
How it's possible to overcome feelings of shame and step into your power by taking ownership of your story and inspiring others along the way.
Support survivors by practicing active listening and validation, creating a safe space for healing and growth.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=dIpcmI58SUQ
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week
Connect with the Gemma and the Real Talk, Real Women: Breaking the Silence Around Abuse podcast:
Podcast: https://www.realtalk-realwomen.com/
Facebook: https://facebook.com/RealTalkRealWomen.BreakingTheSilenceAroundAbuse
LinkedIn: https://www.linkedin.com/in/gemmaserenity/
Instagram: https://instagram.com/realtalk.realwomen
Twitter: https://twitter.com/WomenNotSilent
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
In this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about how businesses can maximize their advertising impact with podcast advertising.
"With a limited budget, focus on niche podcasts to get more repetition and deliver your message effectively." - Kerry Tracy
Does this sound familiar? You've been told to invest in podcast advertising to maximize your impact and ROI, but your limited budget is holding you back.
In this episode, you will learn the following:
How to maximize impact and ROI from your advertising budget by leveraging the power of repetition in podcast campaigns.
Discover why podcast advertising is a game-changer and how it differs from traditional mediums like TV.
Unlock the potential of niche audiences by targeting specific podcasts that resonate with your target market, ensuring your message reaches the right ears.
Enhance listener experience and get the most out of your ad campaign by utilizing tools like frequency capping, which helps prevent ad fatigue and allows for better targeting.
Reach your desired customers in specific locations by leveraging geofencing, eliminating wasted ad spend and ensuring your message is heard by those who matter most.
Resources:
Read more about advertising conversions on Podbean's Blog:
https://blog.podbean.com/podcast-advertising-strategies-for-businesses-how-to-maximize-your-impact/
Sign up for all of Podbean's Free Live Events here:
PODCAST ADS BOOTCAMP: Demystifying 3rd Party Tracking in podcast advertising
Register for all of our upcoming events
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
Today we're speaking with Podbean's Podcast Specialist, Roni Gosch about Audience Retention and why it's important to your podcast!
If you're feeling frustrated because your podcast isn't growing despite your efforts, then you are not alone!
"Your first question is how do I retain the audience that I already have? So many people are focused on growing their audience, but the key is to keep the listeners you already have." - Roni Gosch, Podbean's Podcast Specialist
Many podcasters are struggling to achieve increased listener loyalty and growth, despite their best intentions. They may be producing high-quality content, promoting on social media, and engaging with their audience, but the results are not matching their expectations. Instead of seeing growth, they may be experiencing stagnant listener numbers and a lack of audience retention.
In this episode, you will be able to:
Increase listener loyalty and podcast growth by prioritizing audience retention.
Capture and retain listener attention in the first 30 seconds with effective strategies that leave them wanting more.
Build trust and deepen connections with your audience by consistently releasing podcast episodes on schedule.
Maintain flow and engagement throughout your recordings and editing to keep listeners hooked.
Foster a dedicated space for your podcast community, allowing for engagement and promoting word-of-mouth referrals.
Resources:
Read more about this conversation on Podbean's Blog:
https://blog.podbean.com/audience-retention-101/
Re-Watch Podbean's Summer of Discoverability:
June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience
July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street
August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
Register for all of our upcoming events
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
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Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Today's episode is a replay of our live event with Rob Tinkler on how to successfully make podcasts for kids!
Rob is a true creative force in the world of children's podcasting. With a background as an Emmy-nominated TV writer and a successful career in voiceover and acting, Rob brings a wealth of talent and experience to his podcasting endeavors. His passion for storytelling and his love for podcasts led him to create a network of shows specifically designed for kids with his podcast network, Hero Complex.
"Creators, you're going to get better. Oftentimes people like to get on board and hear you get better. Even some of the most successful podcasts start out rusty, but over time, they figure out the format and get really good at it." - Rob Tinkler, Hero Complex
From the festive adventures of "Eight Tiny Reindeer" to the calming and imaginative journeys of "Imagination Meditation," Rob's podcasts capture the hearts and minds of young listeners. His ability to connect with children and create content that is both entertaining and educational is truly remarkable. With his unique perspective and dedication to quality, Rob has become a trusted name in the world of podcasts for kids.
In this episode, you will be able to:
Learn how to engage your audience and keep them hooked throughout your children's podcast.
Discover effective strategies for creating content that is both engaging and educational for children.
Uncover a step-by-step process for generating creative ideas that will captivate young listeners.
Find out how to strike the perfect balance between humor and heartfelt moments in your podcast for kids.
Explore the impact that podcasting can have on children's development and how to make it positive and enriching.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=xVi8oVUYspM
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week
Connect with the Rob and Hero Complex's podcasts:
Website: https://www.herocomplex.ca/
LinkedIn: https://ca.linkedin.com/in/rob-tinkler-42987714
https://www.linkedin.com/company/hero-complex/
Instagram: https://www.instagram.com/herocomplex.ca/
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
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