On this episode of Podcasting Smarter, Shannon Martin discusses the importance of email newsletters for promoting your podcast and shares best practices for creating a successful newsletter strategy.
You will learn how to use email newsletters to promote your podcast and keep your listeners engaged.
Shannon Martin is the Director of Communications until recently and has been writing email newsletters for over 10 years.
Email newsletters are important for podcast promotion because they provide a way to communicate with listeners that is more reliable than social media. What makes a great email newsletter includes a clear subject line, interesting content, and a call to action. The benefits of an email newsletter for your podcast include the ability to expand upon the topics covered in your podcast and to build a community around your podcast.
"Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case."
In this episode, you will learn the following:
1. The importance of email newsletters for podcasters in maintaining and growing their audience base.
2. The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content.
3. The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action.
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