Podcasting Smarter

All The Makings Of The Next Serial with Josh Hallmark: Season 3 Ep. 01

Josh Hallmark is the podcast host and producer of not only the Our Americana Podcast, but also the podcast network of the same name. The Our Americana Podcast Network curates and creates podcasts that celebrate American storytelling, mythology, and folklore. It's also home to it's titillating new show with a quickly growing cult-like following, The Karen & Ellen Letters. The Karen & Ellen Letters are a series of real letters from the 1980s between a landlord and his two, naive and unbelievaby demanding young, female tenants. We discuss how the unique premise of this podcast has all the elements for Serial-Like success. 
 
Josh's Podcasting Smarter Tips: 
After a six month road trip around America, Josh discovered podcasts (starting with Serial), and also discovered he had a story to tell about small town America. The yearning to stay connected to the small towns he visited, was what inspired his first podcast, Our Americana. 

Podcasts give us an opportunity to have open-minded conversations with non like-minded people. We can use this to change false perceptions about people, and communities different than ourselves. 

Josh's biggest obstacle is financial. He doesn't have the resources to record in a studio, so he doesn't have the sound quality he'd like. 

Josh uses a primitive process for recording by using his iphone earbuds in his dining room. 

Right now, he is doing all the recording, marketing, PR. editing, research, and production. He can work 100 hours a week, and it never seems to be enough. 

Josh podcasts full-time. He hopes to continue monetizing through listener support. After he passes the $1,000 a month threshold, he plans to give back to charities that support the people in the small towns he has grown to love. 

The Our Americana Network has three additional shows launching this year. Including a show that is hosted by a young trans woman, documenting her raw, non-political story of gender transition. 

Josh has the support of his boyfriend who is 110% behind what Josh is creating. Podcasting without that support would be extremely difficult. 

Josh is a bit nervous about the popularity of The Karen & Ellen Letters. Some of his listeners are rabid fans, and have done their own sleuthing to find the real identities of Karen and Ellen. 

Josh has to work on taking on too much. He is working on how to incorporate help as he monetizes. 
He doesn't think what podcasts are making in general is out of sinc with the amount of work that goes into producing a quality show. 

Josh wants to see a Hulu-like model in the future of podcasting that celebrates good, indie producers, not just the usual shows in the top 100 lists on iTunes. 
 
Josh's Fantasy Podcaster: Carole Radziwill of the Real Housewives of NYC
Josh's Hypothetical Podcast About His Life: "It's Ok To Laugh At This" 
You can listen to The Karen and Ellen letters on Podbean and iTunes. Once you get addicted to the show, join the Karen & Ellen Letters Facebook group. 
 

Podcasting Conferences Are Your Best Podcast Investment!: Season 02 Ep.10

 
We are podcasting from the Podfest Multimedia Expo on this enthusiastic episode of Podcasting Smarter! I got the honor of representing Podbean at #PME17 along with Vernon Ross, the newest member of the Podbean sales team. You may remember Vernon from Season 02 Ep. 8. Together, we got to talk to hundreds of podcasters, participate in a couple of panels, and connect with an incredible community of creators. 
We hope we can convince you of the importance of attending podcasting conferences. This is where you can connect and collaborate with other podcasters. The opportunities are endless! You also have an incredible bounty of education in the form of keynote speakers with a wide breadth of knowledge, workshops, and breakout sessions that cover a variety of topics to help you be a better, smarter podcaster. PodFest Multimedia Expo had a wide range of compelling topics, and dynamic speakers. What we loved most though, was the continual message of support and community that was communicated and exercised throughout the conference. 
If you get a chance to attend Podfest in 2018, or any of the other podcast conferences, please do! Here are some great ones to check out: 
Podfest Multimedia Expo
Podcast Movement
DC PodFest
Mid-Atlantic Podcast Conference

Choose A Topic You Love And Podcast Forever with XX Will Travel: Season 02 Ep. 9

 
We go on a real adventure with Kathy Pulkrabek, the intrepid co-host of XX Will Travel, a podcast for independent, women travelers. She is also a writer, editor, and occasional performer in Chicago. Join us as we unpack the details of her podcasting journey! 
 
Kathy's Podcasting Smarter Tips: 
 
As an avid solo traveler, Kathy grew frustrated with the number of people who thought it was weird for a woman to travel alone but thought nothing of a man doing the same thing. XX Will Travel became a way to find and serve a community of women travelers. 

She is delighted with the support and collaboration she has found with other women podcasters. 

Having a mission behind the podcast is empowering, and inspired them to create a popular "How To" series for women new to traveling by themselves. 

Their first live show was a success and a failure. They drew a huge crowd, but the show failed to record. Luckily, they were able to recreate the content of the show. 

One thing she loves about podcasting is how comfortable it is to hide behind the microphone, as an introvert. 

Her goal when they started the podcast was to be able to travel for free. They are still trying to get hotels to treat them more like travel bloggers, in order to get accommodations in exchange for coverage. 

Her other goal when she started the podcast was to learn new skills, and that has been accomplished. 

Their podcasting strength is that they are experts in their subject manner. Kathy and her co-host, Inez, have traveled to more than 50 countries.

She warns new podcasters that your show will take a lot more of your time than you estimate.

Be prepared to spend limitless amounts of time on social media in order to connect with your audience and promote your show.

She advises that new podcasters concentrate on quality about all else instead of downloads. If you produce quality content, the audience will come and stay. 

Finally, her best piece of advice is to choose a topic that you LOVE so you never get tired of talking about it. 
 
Kathy's Fantasy Podcaster: Princess Diana
Kathy's Hypothetical Podcast About Her Life: A Wholesome Mid-Westerner
 
Please follow @XXWillTravel on Twitter, @XXWillTravel on Instagram, and on Facebook!  You can subscribe and listen to the XX Will Travel on Podbean, iTunes, and Stitcher. 

Investing In Your Sponsors with Vernon Ross: Season 2 Ep. 08

 
Vernon Ross teaches podcasters, authors, coaches, and companies how to find their voice online, behind the microphone, on stage, and in any situation.
He is also the host of the Social Strategy Podcast, author of Master Your Message, social and digital strategist and inspirational speaker whose insights are based on real world experience.  
I met him at Podcast Movement 2016, and I am so happy to welcome my new pod pal to the show!
 
Vernon's Podcasting Smarter Tips: 
Vernon started his podcast to increase his professional authority in his business. 
Through podcasting, Vernon learned self-awareness, and discovered his gift for talking to people and helping them tell their stories. 
He has collected a number of opportunities directly and indirectly from podcasting including speaking gigs, a book deal, and a college teaching job. 
Know who you are, and reflect that in your show. Knowing who you are and what you have to say will help you find sponsors that align with your message. 
Don't worry about what other people think. If you have a point of view not everyone will agree with you, or like what you have to say. 
Vernon landed A-list guests by asking when they weren't doing interviews and suggesting an original topic for them to talk about. 
Don't let your fear keep you from starting. 
He doesn't like rambling podcasts. He listens to Art of Charm, Experts On The Wire, Podcast Junkies, Side Hustle School, and the Tim Ferris Podcast. 
If you are serious about podcasting, attend conferences! You need to surround yourself with people who understand what you are doing. You can meet Vernon at Podfest in Orlando in February, as well as me! Look for us at the Podbean table. :) 
 
Vernon's Hypothetical Podcast About His Life: Holy Crap, How Did That Happen? 
Vernon's Fantasy Podcasters: Jesus, Barack Obama, and the first Native Americans
 
Find Vernon In These Places! 
Book: Master Your Message http://amzn.to/2hDvTPL   Host: The Social Strategy PodcastWeb: http://vernonross.com  Twitter: @rosspr

200 Episodes And Counting with Evan Harris of The Bearded Ones Podcast: Season 02 Ep.7

 
Do you dream of the day when you can say you've reached 200 podcast episodes?  My guest this week has accomplished that podcasting milestone. Evan Harris is an improviser and actor in Greenville, SC. He is also the creator and co-host of The Bearded Ones Podcast and generously shares his perspective after reaching his 200th episode.
 
Evan Harris' Podcasting Smarter Tips:
His podcast is a prime example of podcast evolution. His early episodes were burdoned with a rigid format that wasn't working, and horrible sound quality. Luckily, they made the changes needed to improve the show, but it took some time to get there. Big Lesson: Don't quit, work on getting better, and keep going!
He and his co-host, Jason Underwood alway skeep their goal in mind: To always be entertaining and/or funny.  This means aggressively editing out any pieces of the show that just aren't interesting. Big Lesson: You need to edit your show
Don't assume that people want to hear you talk. They don't.
Evan and Jason both prep for the show by collecting notes, stories, and video clips prior to each episode, and collaborate prior to every show. However, they are careful not to over-prep so they can react to each other's contributions in an authentic manner.
Evan's only regret is not starting his podcast sooner. It's a struggle competing with A-D list celebrities with built-in followings who are now getting into podcasting.
Sometimes, it's like getting water from a stine when he and Jason think a topic or bit for the show will be great, and it's not workign out the way they imagines. He's learned that by doubling down on it, they often get to some golden content, and they can edit out the junk in post production.
There were some distinct peaks and valleys getting to their 200th episode. Two years ago they took a six month break when they got both busy and discouraged with their download numbers. And yes, it killed their download numbers until they recommitted to the show and decided to produce regular content no matter what.
Another strategy that helped their numbers was actively joining kindred networks and using those platforms for cross promotion and exposure to new audiences.
Evan pointed out that unlike traditional media, nobody can make you stop podcasting but you. In other words, anyone can make it to 200 episodes if they take the committment to their show seriously.
 
Evan's Fantasy Podcaster: Zombie Abe Lincoln
Evan's Hypothetical Podcast About His Life: "True Self Deprecation"
Good Starter Episode of The Bearded Ones Podcast: Episode 200!
 
You can listen to The Bearded Ones on Podbean, iTunes, and Stitcher.  Find them on Facebook and Twitter too!
 

Characters, Criminals, and Craigs List--Finding Fascinating Guests with Joe Cozzo: Season 02 Ep. 6

 
This week we are joined by Joe Cozzo of The Joe Cozzo Show. Joe is a comedian, podcaster, and criminal defense attorney who describes his show as a podcast about absolutely nothing and everything.
 
Prepare to be guilty as charged of being a smarter podcaster thanks to Joe's unique podcasting insights!
 
"If you aren't doing video you are doing yourself an injustice." --Joe Cozzo
 
 Joe Cozzo's Podcasting Smarter Tips:
Joe is always searching for people with great stories. He uses a combination of Craigs List Ads, his past criminal clients, and interesting people in his life like Crazy Robert.
His interviewing skills are a direct result of studying Howard Stern.
Joe is so passionate about podcasting he gets up at 5:30am to start gathering research and organizing sound bites.
Joe preps his guests through email and texts rather than talk to them directly in order to keep the interview as fresh as possible. He instructs every guest to be as real as possible.
Everyone is unique if you listen. The key is makign the guest comfortable so they feel good talking to you and opening up about their life.
Joe recommends Facebook as the best tool to market your show. He has an active Facebook Page and is considering a group. He interract with everyone who comments on his page, and YouTube videos. He also invests in Facebook ads to expand the reach of his episodes.
Although he has one advertiser on his show, he is still working on how to generate enough revenue to allow him to work on his show full-time.
The thing that bothers him the most is that he doesn't yet have the resources to pay his regular guests, and the people who help behind the scenes. This is a big goal for the show as it continues to grow.
Joe experienced a huge boost to his show when he started complementing his audio content with YouTube videos. He strongly believes every podcaster needs to embrace video, especially Facebook Live.
Joe gives guests his home telephone number. He strongly believes that the key to building your audience is building real relationships. 
Joe uses a That-2 to record audio from his telephone.
Joe doesn't like to listen to shows similar to his because he doesn't want to be over-influenced.
 
Joe's Fantasy Podcaster: Elvis
Joe's Hypothetic Podcast About His Life:  The Life and Mess Of Joe Cozzo
 
Good starter Episode of The Joe Cozzo Show: The Coney Island Coin Toss
 
You can listen to The Joe Cozzo Show on Podbean, iTunes, and Stitcher. Please follow Joe on Twitter and Facebook too!
 
Thanks again for listening to Podcasting Smarter! If you are enjoying the show, please consider giving it an iTunes review. It helps! :)
 
 

Podcasters On A Mission to Investigate & Solve Crimes: Season 02 Ep. 5

 
This week, I am joined by podcaster, Rebecca Duke. Rebecca is the co-host of the True Crime and Mysteries Podcast which is on a mission to bring awareness and ultimately, resolution to victims of violent crime. She and her co-host Michael give victims a voice through advocacy and real investigative journalism, using their podcast.
 
Rebecca's Podcasting Smarter Tips:
Rebecca had an idea to do more than entertain with a podcast. She now uses her podcast to act as an advocate for crime victims, and actively investigates criminal cases. She podcasts with a purpose!

As a podcaster, she has found that witnesses are more willing to open up to her as a non-traditional journalist.

She feels that more podcasters can and should use the medium to act as journalists to help solve crimes, and complement the work of police departments because podcasters are less constrained and more agile.

Rebecca is an academic writer, so she finds storytelling challenging, but her co-host, Mike helps keep her on track--especially when she gets emotional.

Rebecca uses a facebook Group instead of a facebook Page to connect with her listeners, and keep them up to date on her investigation. Her Facebook group members will even jump in and help pick up court papers when she can't make the trip.

Rebecca has a crowdfunding campaign as well as Amazon affiliate links to raise money to help cover travel expenses related to th einvestigation work.

Eventually, Rebecca and Mike would like to buy a travel trailor and travel around the country to help bring awareness and their investigation skills to other cases in need.

Rebecca spends 40+ hours a week on her podcast!

They record with a Mac and use Garage Band to edit and compose show music. They use a Blue Yeti microphone with a pop filter.
 
Rebecca's Fantasy Podcaster is Charles Darwin
Rebecca's hypothetical podcast abour her life would be called "Organized Chaos"
Please check out their investigative series on the Tiffani Streling Case. Developmens are happening through their investigative efforts that may finally bring closure to this case and justice for Tiffani!
You can listen to True Crime and Mysteries Podcast on Podbean, iTunes, and Stitcher. Please follow the show on Twitter, and join their Facebook group to stay abreast of their work.
 

Turn Your Podcast Into A Show Through Storytelling with Mike Stojic: Season 02 Ep. 4

 
 
On this episode, we are shaken and stirred by Mike Stojic, the host and creator of Make It A Double--The podcast that talks booze, spirits, history, mixology, and the people and stories that make them great.
Mike mixes us up a cocktail of great advice on this episode of Podcasting Smarter.
 
Mike's Podcasting Smarter Tips:
Mike invests extra time editing his podcast in order to tell a story in a creative, entertaining fashion.
He finds all his music at freemusicarchive.org where he selects the perfect music for the mood of his show. He puts attributes for all the music on his website.
Find your passion. Anyone can talk. but not everyone has a passion they can share that they enjoy talking about.
The best guests are great storytellers, and the best storytellers have a passion.
He grows his audience through his guests' networks, and by collaborating with other podcasters with sponsor spot exchanges and cross promoting.
He uses Facebook ads to promote his episodes and sees a jump in downloads when he does.
Mike keeps his studio simple with an ipad, 2 mics, and a 2 channel amp. He records directly into his ipad using BossJock.
Podcasting led Mike to his partner in his soon to open bar, Revival 1869, as well as friendships with people in the spirits business that have helped him develop his bar menu.
 
Mike's Fantasy Podcaster(s): Quentin Tarantino & Boris Johnson
Mike's Hypothetical Podcast ABout His Life: The Wandering Whiskey Adventures 
Start with Episode 1 of Make It A Double titled, Moonshine and thank me later! :)
You can listen and subscribe to Make It A Double on Podbean, iTunes, and Stitcher. You can also follow Make It A Double on Facebook and Instagram!
Thanks for listening, sharing, and reviewing Podcasting Smarter!
 

Don't Get Attached To iTunes with Scott Wagaman: Season 02 Episode 3

This week I am joined by Scott Wagaman, the co-host of Watch Talk Wrestling. Scott is apodcaster who has taken his extreme passion for wrestling and transformed itinto a unique podcast.
Scott shares what it's like wrestling with a podcast, and let's us know what he learned along the way to 100 episodes. 
 
Scott's Podcasting Smarter Tips:
Scott found a way to differentiate himself in the crowded genre of wrestling podcasts. To do this, he had to take his time launching the podcast until he figured out an angle to make his show unique.

The best money he has ever spent on his podcast was for better microphones. They now use Shure SM58 mics and pop filters for better sound quality.

They keep their podcast entertaining by adopting characters grounded in themselves while staying true to a wrestling theme.

They primarily use Twitter for social media. Follow them!

Outside of social media marketing, they print and handout fliers as people leave local music shows, and wrestling events.

They will also trade 30 second spots with other podcasts to tap into new audiences.

They are coordinating with other wrestling podcasts in their area for a regular round table to cross promote each other's shows.

He uses the ios app, Logo Creator that allows him to create logos and visuals from his phone.

They hit a rocky patch around episode 40, but decided that they should keep going, and now they are having even more fun than when they just started.

If Your numbers dip, don't get discouraged, because they will fluctuate.

Don't depend too heavily on iTunes, most of their downloads come from other listening platforms.

Scott's Fantasy Podcaster: Eddie Guerrero
Scott's Hypothetical Podcast About His Life: Farts and Boogers
Best Starter episode of Watch Talk Wrestling: WTW Ep. 73: The Monday Night Wars

Everyone Has A Unique Story with Dave Bullis: Season 02 Ep. 2

On this episode of Podcasting Smarter, I am joined by Dave Bullis who is a screenwriter, director, producer, and podcaster in the Philadelphia area. He is just one person, and his show, the Dave Bullis Podcast was voted one of the best filmmaking podcasts by Mentorless, the Indie Film Academy. And Podbean.
Dave Bullis' Podcasting Smarter Tips:Don't underestimate the value of creating. Podcasting reignited Dave's creativite spark and got him writing again.
Podcasting will expand your network by giving you a reason to connect with interesting and influential people by inviting them on your podcast.
Everyone has a unique story based on their journey. Even when they come from the same background or industry.
Instead of looking at podcast production as a ton of work, be happy that you get to do it and reap all its benefits.
Find guests by having a contact form on your website, getting previous guest recommendations, and scouring social media.
Make it easy for guests to share their episode by emailing them with links to the show. Also tag them on social media with a photo, and use their name as a hashtag.
Dave monetized his show by a combination of crowdfunding, and Amazon as well as Audible Affiliate links.
Dave's favorite productivity tool is Evernote.
Have a specialized angle. The barriers to entry are so low, you are now in a war for eyeballs and ears. You need to stand out.

Dave' fantasy podcaster: Mel Brooks
Dave's hypothetical podcast about his life: WTF with Dave Bullis, a comedy show.
Best starter episode of the Dave Bullis Podcast: Episode 131-Joseph Poliquin
You can find the Dave Bullis Podcast on Podbean, iTunes, and Stitcher.  Don't forget to follow him on Twitter and Facebook too!

Small Audiences And Their Massive Rewards with Stacey Taylor: Season 2 Ep. 01

On this episode of Podcasting Smarter, I am joined by Stacey Taylor, a veteran podcaster from Birmingham, England who started podcasting back in 2007 when she worked at the world's most boring job. She is the host of Stacey's Pop Culture Parlour and Podcast On A Half Shell where she talks nerdy about comics, films, TV shows, books, video games, and of course the Teenage Mutant Ninja Turtles. We have lots of fun nerding-out on podcasting. 

Stacey's Podcasting Smarter Tips:
Don't be surprised when people care about what you have to say. When Stacey's first podcast came to an end, she thought that was the end of her podcasting until some listeners encouraged her to start another one.
Podcasting helps you find other people who care about the same things you do.
Podcasting has given her the confidence to reach out to her heroes and to really get to know them by inviting them on her podcast.
Stacey enjoys a large social circle of people from all over the world that is a direct result of her podcast.
Listen back to your episodes as a listener without worrying about the stresses of recording and editing. It's a great way to improve your podcasting skills.
She prefers podcasts with more than one host, but only when they have a chemistry, and don't talk over top of each other. She wants to feel enthusiasm and passion from podcast hosts.
Know your niche, and carve out your unique space within it.
Stacy has grown her audience by being a guest on other podcasts and tapping into their listeners.
Advice to new podcasters: Don't expect a bajillion downloads right away or you will set yourself up for failure. Pay attention to and serve your core audience.
She empathises with her guest's need to feel comfortable. Days before recording, she asks if there is anything they need, or of they have any questions. She also makes sure to prep them thoroughly about the podcast topic and flow, so they can relax and have fun with her.
Prep, prep and more prep for your interviews.
Small audiences can reap massive rewards. A small, but enthusiastic audience can open doors, give you terrific engagement, and a very rewarding podcasting experience.

Stacey's Fantasy Podcaster: Mitch Hedberg
Stacey's Hypothetical Podcast About Her Life: A Big Ol' Mess
A Good Starter Episode of Stacey's Podcasting Parlour:





Episode 37 - Arnie Tourette’s & Squid Fist Bumps
You can listen to Stacey's Pop Culture Podcast on Podbean, iTunes, and Stitcher. You can also follow Stacey on Twitter!

If You Want Your Podcast To Stand Out, Be Different with Zephan Moses Blaxberg: Season 01 Ep. 10

This week, I am thrilled to be joined by Zephan Moses Blaxberg. Zephan is the host of The Year Of Purpose Podcast,and the author of the best selling book, Life Re-Scripted. He shares a lot of wisdom about podcasting with a purpose and standing out in a crowd.
Zephan's Podcasting Smarter Tips:
When he first started, he wanted to interview remarkable people and used a booking service to get his initial guests. Once his show was more established, he started looking for lower profile guests with interesting stories that jelled with the premise of his show.
Podcasting helped him get comfortable in his own skin by getting accustomed to his voice, and growing a an audience.
People spend too much time and energy trying to strategize ways to get on iTunes New & Noteworthy. Zephan used the book, Outrageous Advertising That Is Outrageously Successful as marketing inspiration for his podcast instead.
At his first podcasting conference, with thousand of people in attendance, Zephan knew he wanted to meet a lot of people, and for those people to remember him and his podcast after the conference. So, he purchased hundreds of ear bud wire wraps with his show info printed on them. and handed them out at the conference. His guerilla marketing tactics were a huge success.
Use the technique of "Pattern Interrupt" to keep your show from being monotonous, and keep your listeners' attention.
When starting out, look at what everyone else is doing and approach things differently in order to stand out.
Zephan's Fantasy Podcaster:  Alan Watts
Zephan's Hypothetical Podcast About His Life: From The Toilet To Entrepreneur
Listen to The Year of Purpose Podcast on Podbean, iTunes, and Stitcher. Follow Zephan on Twitter and Facebook.
If you get a chance, please give Podcasting Smarter a review on iTunes! :)

Focus On Your Audience First with Elijah Bailey: Season 01 Ep. 9

"Success for me, for the podcast is making sure I have an interactive community." --Elijah Bailey
This week on Podcasting Smarter, I am joinedby Elijah Bailey who podcasts out of Blacken Studios; a professionalpodcast studio located in Oklahoma City. Elijah is the co-host of severalpodcasts including: The Elijah Bailey Show, The Black Box, Hoya The Warrior Way Podcast, and A Lil Bit O Anime. Get ready because you are about to learn how to be a podcast warrior.
Elijah's Podcasting Smarter Tips:
Don't obsess over downloads. Instead, focus on giving your audience what they want, so they want more.
Strive for joy in the production of your show while staying consistent, and producing quality content. When that joy is gone, it may be time to end your podcast.
As a co-host for several shows, he looks for a 50/50 split in responsibilities as well as a balance in air time on the show for a healthy, long-term working relationship.
Make it easy for people to find and listen to your show. Elijah's initial audience members were his friends and family. He actually showed them on their phones hwo to subscribe and listen to the show. He also carries business cards for his shows that he can hand out to anyone he meets.
He always asks what his "Perfect Audience Member" wants from his show.
Elijah is active on social media, but pays attention to whether or not those Facebook likes are converting to listeners and subscribers.
Elijah sets 3 month goals for each of his shows. This ensures that he is always making progress and growing his podcast.
A podcaster needs a mindset of determination to get through moments of discouragement.
Go to conferences associated with your podcast content to find and meet great guests for your show.
Elijah's first step in monetizing his show started by approaching local business and presented compelling stats and competitive advertising rates to get their first sponsors.
Elijah's Fantasy Podcaster: Bruce Lee
Elijah's Hypothetical Podcast About His Life: A Walk Of Contemplation
Find all of Elijah's podcasts on Podbean and at BlackenStudios.com
Follow Blacken Studios on Facebook, Twitter, and Instagram too!

Introverts Make Great Podcasters with Beth Buelow: Season 01 Ep. 8

“You can be a very charismatic introvert.” Olivia Fox Cabane
This week on Podcasting Smarter, Beth Buelow is here to help us get out of our heads and into being smarter podcasters. Beth is the host of the Introvert Entrepreneur Podcast where she helps introverts amplify their strengths so they can become better leaders and entrepreneurs. She is also a business coach, author, blogger, and a professional speaker. Wowzer!
Beth's Podcasting Smarter Tips:
Introverts make great podcasters because they prefer one on one conversations, and tend to be the best listeners. Due to the intimate nature of podcasts, they can be effective lead magnets for people with personal service businesses such as coaches. The podcast allows potential customers to get to know you, and trust you which makes it easy for them to decide to work with you.
Think of all the ways you can use your audio content. Beth re-purposed her podcast into a popular blog, and even wrote the book, The Introvert Entrepreneur.
Beth regrets not getting help with her podcast sooner because it could have saved her valuable time. She now spends $300 a month in podcast production help and show notes. This frees up her time to work with the paying clients that find her through the show! Smart!
By interviewing leaders in your field, and promoting their accomplishments you can create a "Circle of Champions" who will be eager to support you when needed.
Always stay true to the essence of your show even when you make changes to the format.
Beth uses TimeTrade to help with the scheduling of guests. She also uses a password protected form to collect details on her guests to save some research legwork. Her form was created with a Wordpress plugin called Formidable.
Introverted podcasters can find it overwhelming to attend podcast conferences so it's important to pace yourself, and practice self care. Beth suggests watching out for the "shoulds". As soon as you feel like there is something you should do, it's a sign that you may be making unrealistic assumptions.
Beth's Fantasy Podcaster: Carl Jung
Beth's Hypothetical Podcast About Her Life: The Art Of Napping
The Must-Listen-To episode of The Introvert Entrepreneur: Ep. 119 Fred Mandell on the Intersection of Business and Creativity
You can find Beth, her book and her podcast on her website at The Introvert Entrepreneur.
Like On Facebook!
Follow On Twitter!
Listen to The Introvert Entrepreneur podcast on Podbean, iTunes, and Stitcher!

The Combined Power of Podcasting & Blogging with Abby Glassenberg: Season 01 Ep. 7

"It's probably not great for your brand, as a blogger, to promise a podcast, and pod fade." -- Abby Glassenberg
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This week on Podcasting Smarter we learn a lot from Abby Glassenberg. Abby is the host of the successful podcast, While She Naps. She is also a creative entrepreneur whose podcast is just one thread of a rich career she has sewn together that includes blogging, writing, sewing, teaching, and design. So impressive!

Abby's Podcasting Smarter Tips:
Podcasting gives you an excuse to reach out to influencers and industry leaders in your field and connect with them in depth by having a conversation with them on your show.
Curating your guest list is an act of creativity. There is an art to finding a guest that will benefit from being on your podcast as much as your show benefits from their interview.
As a blogger, Abby already had an audience. She didn't want to make a promise to her audience that she couldn't keep, so she took the time to plan her podcast and consider the publishing frequency she could maintain in the long-term.
As the content creator, promoting your podcast is entirely your job, not your guests'. Make it easy for them to share the show by providing them with links, and visuals, but don't get upset if they never do.
To instigate engagement, she asks al her guests to share three things they are enjoying such as books, apps, etc. She then finds social media accounts for the things mentioned and tags them along with a link to the episode to let them know they were recommended on her podcast. What a great idea!
Abby uses the Pocket App and Slack to help her productivity. With Pocket, she can save articles that are interesting to her audience and include them in a weekly newsletter, along with a link to her recent episode. This allows her to provide tons of value without spending a ton of time. SMART!
Once your podcast becomes popular, you will start gettign pitched by potential guests. You need a plan for how you handle it. Since curating her guest list is such an important part of her show, she decided to not take any pitches.
Be patient with sponsorships. Abby waited to pursue sponsors until she was confident in her audience and the stability of her show.
She offers advertisers a lot of value for their sponsorship, and even includes several options for how their ad is delivered. One of those is a two minute interview! Another great idea!
You don't need a gigantic audience in order to monetize your podcast. After being turned down by MidRoll, Abby handled her own advertising with lots of success.

Abby's Fantasy Podcaster:  Elon Musk
Abby's hypothetical podcast about her life: She Holds It All Together
Must Listen To Episode of While She Naps:
Episode #71: Kathy Phillips, Creative Director at Springs Creative
You can listen to While She Naps on Podbean, Stitcher, and iTunes. You can also enjoy the blog, While She Naps.

Podcasting In The Moment: Season 01 Ep. 6

"The more we are willing to reach out and help each other, the better the world will be."
-- Bruce Langford 
Bruce Langford is not only the host of the Mindfulness Mode Podcast, but he is also a life coach and mindfulness counselor. Stay in this moment, because Bruce is going to help us wrap our minds around our microphones and be more calm, focused and intentional podcasters!

Podcasting Smarter Tips From Bruce:

Three ways podcasters can be more mindful: 1. Meditate daily. 2. Use the power of habit and read the book, Power of Habit. 3. Make it a professional thing, and take it seriously. Don't strive for perfection. 80% is usually good enough to get things done, and move on to the next project. Don't let perfection be your excuse not to launch. Don't be afraid to request interviews from big name guests such as best selling authors. Be sure to do a little extra research, so you can approach from a place of knowledge. Preparation is a way to calm to your mind in times of stress and nervousness. Be prepared, and have back-up plans in place. 
Must-Listen To Episodes of The Mindfulness Mode Podcast: 

1. Episode 000: Mindfulness, Bullying, and A Passion for Helping Others

2. Episode 003: PJ Dixon: Inspiration And Wisdom To Make Your Day Amazing  

You can listen to The Mindfulness Mode Podcast on Podbean, Stitcher, and iTunes. You can also find Bruce on Facebook and Twitter. 

What Podcasts Can Learn From Books with the Well-Read Podcast: Season 01 Ep. 5

If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it.  –Toni Morrison
If there is a podcast you want to hear, and it hasn't been recorded yet, you must be the one to produce it!  This week I am joined by Halle from the Well-Read Podcast. Halle and her co-host Ann, are librarians at the Beaufort County Library in South Carolina, and the podcast is an extension of the library's public outreach programs. These lovable librarians have reached over 150,000 downloads with just 35 episodes. Like a good book, you are going to want to check their show out!
Podcasting Smarter Tips from Halle
Co-host chemistry builds over time
Divide up the show production duties for an equal division of work. In addition to social media, and newsletters, she promotes the podcast grass roots style when attending community groups, or doing presentations through the library.
When they started, they weren't many shows doing reading recommendations so that helped them stand out.
To engage their audience, they tweet our what they will be discussing, share book-related news, and connect with authors. All things they think their audience wants to hear.
Podcasts are a great vehicle for community outreach for businesses and organizations.
Coordinating schedules is a challenge for them, so part of their work flow is batching episodes while still allowing time for research.
Like a good book, you need some sort of structure and narrative to your podcast.
Must Listen To Episodes:
Episode 24: Current Events
Episode 28: All-Time Favorites
Listen to the Well-Read Podcast on Podbean,and iTunes
Follow them on Facebook and Twitter!
Check out the Beaufort County Library!

Podcasting To Advance Your Cause with Austin Petersen: Season 01 Ep. 4

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"You've gotta think big to be big." --Austin Petersen

Austin Petersen is the founder and owner of The Libertarian Republic, and the host of The Freedom Report podcast. Austin  grew The Freedom Report podcast into a popular, political news source which now earns over a million downloads a month. Austin credits the influence of his podcast for his former candidacy for the Libertarian Party's 2016 nomination for President of the United States. He came in second to Gary Johnson.  P { margin-bottom: 0.08in; }A:link { }

Podcasting Smarter Tips From Austin Petersen:
It can be dangerous to share how you truly feel on your podcast. You risk alienating people. You may lose career opportunities.
On the future of podcasting: Podcasts will be important in advancing individualism, and will take power away from mainstream media, and corporations.
Find a niche that is not being served well and hopefully aligns with your passion and/or your business. Don't do what everyone else is doing unless you can offer a unique value proposition.
With regard to social media: Think of your followers and fans as customers. Give the people what they want. Always serve your audience. Think about what they want to know, and what interests them.
Social media engagement has a dollar value of about $1.50 per thousand, so build your audience and engagement to attract advertisers.
Your audience will connect with you based on your attitude. What you put out there, you will get back.
You can attract people to you through your podcast that can help you advance your cause, promote your idea, or even marketing your business. 

Must Listen To Epsiode: Can We Kill ISIS Without Sacrificing Liberty
Listen to more of The Freedom Report on Podbean, iTunes, and Stitcher.
Follow on Twitter, Twitter, and Facebook!

Building A Podcast Kingdom with Rex Factor: Season 1 Ep. 3

This week on Podcasting Smarter, Jen talks to Graham Duke of the Rex Factor Podcast. Rex Factor is a light-hearted podcast reviewing all the kings and queens of England & Scotland. On each episode, Graham and Ali determine if the monarch has the mark of greatness, known as the Rex Factor!
It all started with a pub conversation and a friendly debate about great monarchs. That conversation is now a weekly, award winning, themed podcast with over a million downloads. Graham shares with us how they created a community as well as financial support for the show through their creative crowd funding efforts.
Podcasting Smarter Tips from Rex Factor:
Use your crowdfunding reward levels to create community. Rex Factor patrons become members of the special Privy Council and get access to premium episodes. Your fans will want to financially support your show and you can do more for them with their funding.
Have fun with your audience. Rex Factor top level patrons get to commission an episode which becomes the premium content available only to the Privy Council.They started an "insider" hashtag that fans use that references an episode about a monarch with a less than memorable mark in history. #RememberAedMake sure you have good audio quality from the beginning.
Take the time to set up your website, determining your format, your work flow process, tone, and branding of your show before jumping into.
Must Listen To Episode: 44. Charles II (Restoration)
Rex Factor on Podbean
Rex Factor on iTunes
Rex Factor on Stitcher
Rex Factor on Twitter
Rexfactor on Facebook

There Are No Podcast Numbers, Only People: Season 1 Ep. 02

This week on Podcasting Smarter, we are recording from Podcast Movement 2016 with Shawn and Richard, the co-hosts and producers of The Language of Bromance Podcast. This episode was recorded using Podbean's mobile app recording feature and the Go Mic by Samson. I picked it up at the Samson booth the day we recorded! It's only $40!
We purposefully left an interruption in the recording since it was part of the experience of recording during the Podcast Movement conference.
Richard and Shawn initially started podcasting as a means to stay connected after moving apart. Now, two years later, they are part of the PodBros Network, and have a growing community of rabid fans who enjoy the hilarious worlds they create around obscure, historical events.
"Always remember why you are doing your podcast. Praise is humbling, but that doesn't make me talk into the mic, it encourages me to talk into the mic." --Richard
Must Listen To Episode: 84 Planet Of The Emus  (seriously, I laughed so hard, I cried.)
The podcast has been an impressive creative outlet for Shawn and Richard. Their unique storytelling has led them to film making, and creating comics. Adult coloring books may even be in their future.
Podcasting Smarter Tips from Shawn and Richard:
Don't be afraid to experiment with your show. Not everything will work, and that is ok. Keep creating!
Promote your show on Reddit. The community holds you accountable. You have to give to get in Reddit communities.
Don't waste your audiences time. They have lots of choices.Don't be afraid to edit things out.
Create a community around your show. They have the L.O.B. Army.
Podcasting leads to many unexpected opportunities. 

You can find The Language of Bromance on Twitter and Facebook!