Podcasting Smarter

The Power of Podcasting: How to Make an Impactful Podcast Ad

In this episode of Podcasting Smarter, the experts at Podbean sit down to discuss best practices for creating impactful podcast ads, including tips on matching the right brands with the right content.
 
In this episode, you will learn: 
 
1. What do brands want from podcast advertising? 
2. What are the best practices for creating a podcast ad? 
3. What are the benefits of podcast advertising for brands?"The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media."I'm Norma Jean Belenky, head of events for Podbean. On today's episode of Podcasting Smarter, we're featuring a replay of our live event, "How to Make a Podcast Ad." Our experts will be discussing the different kinds of ad technology, including programmatic, dynamic ad insertion, the technology behind some of these ads, and best practices for creating your ad. Stay tuned!In this episode, you will learn the following:1. What do brands want from podcast advertising?2. What are the best practices for creating a podcast ad?3. What are the benefits of podcast advertising for brands?Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribeChapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean, featuring podcasting interviews, best practices and helpful tips. Today's episode is a replay of the live event "How to Make a Podcast Ad" featuring the Senior Vice President of Advertising, Kerry Tracy and Director of Customer Success, John Kiernan.[00:01:11] - Podbean is hosting a panel discussion on how to make a podcast ad today. The panelists are Kerry Tracy, John Kiernan and Norma Jean Belenky, Head of Events at Podbean is hosting. Podbean is a podcast hosting and monetizing platform with over 620,000 podcasts choosing Podbean as their podcast host.[00:02:14] - Kerry is the Senior Vice President of Advertising for Podbean and handles the advertising revenue for the podcast on the network. John is Director of Customer Success with Podbean and he works with Enterprise and High Traffic Podcasters. John and Kerry are excited to talk about ads today.[00:03:20] - The power of podcasting is the length of engagement that people listen to podcasts as opposed to other media. The bigger the audience, the more opportunity for monetization and the more people listening who may want to buy the product that is featured on the podcast.[00:04:59] - A podcast ad is an effective way to promote your podcast and grow your audience. The trust with the audience and the emotional component of audio are key to the success of a podcast ad. John and Kerry are going to talk about host read versus pre-produced ads later.[00:07:06] - Kerry explains why podcasting is a good medium for advertisers and brands. Bryan Barletta, who runs Sounds Profitable, talks about best practice for making an ad and how to match the right content with the right audience in the podcast. 70% of people who listen to a podcast ad are either going to the site or checking out the discount.[00:11:21] - John and Kerry talk about the best practices for podcasting ads. John explains how to create an effective ad for the podcasting environment. John recommends making it succinct and making sure that the message is what the message needs to be. No more, no less.[00:15:29] - In a direct response ad, there are three things to consider: the goal, the target audience and the budget. If it's pure branding, it's more about the value of the brand. Direct response is all about ROI. It's the same way as you would track it going into the store.[00:16:33] - Attribution is easier digitally than it is on broadcast. Dynamic ad insertion is where the podcaster can insert a fresh ad into the entire back catalog of a podcast show. There's a difference between dynamic ad insertion and baked in ad insertion and it's important to distinguish between the two.[00:18:50] - When making a podcast ad, it's important to make sure that the message is clear and the call to action is clear. Branding is also important, and so is the frequency of the message. Podcasts are able to reach a lot of people, and the power of audio is getting better. In podcast ads, the host speaks about his or her personal experience with the product and explains why he or she thinks it's good for the advertiser to do that. In podcasting, there is a trust between the listener and the host. The medium that we listen to podcasts on (most people listen via their phone...)[00:25:34] - Podbean has 34,000 podcasts and is looking for host ads. The best way for brands to reach out to a podcaster is via direct communication with dynamic ad insertion technology. The host read as is the host speaking within the actual ad. Podbean approaches certain advertising agencies who have certain brands and they will talk to the brands. One of the largest advertisers in podcasting is going to do a three-week test of their ad campaign with Podbean for three times frequency for that week and then it will be for a number of separate weeks. Ad campaigns are more personal with podcast advertising than with traditional radio.[00:31:14] - The length of engagement with podcasts is important in terms of building a brand and building a good business model. You want to get the highest quality recording and the same quality for the ad that they would for the show. Pre-rolls before the show are the best format for ads. 30 seconds is best for pre-rolls.[00:35:45] - There are three positions within ads for podcasting: preroll, Mid-roll and Post-roll. Pre-roll is right before the episode airs, preroll is in the middle of the episode and post is after the episode. Post-rolls are either promoting their next show or cross promoting other podcasts.[00:38:58] - Kerry explains programmatic podcast advertising and how it works. It's based on DSP and DSP has been around for a while. In the digital side, it can be used by brands like Coca Cola, American Express or Rolls Royce. It is one of the strongest mediums from that perspective in terms of outreach.[00:44:37] - John and Kerry talk about how to produce high quality audio in 2022. They also discuss how to create custom music for ads. John explains how to make sure that people remember your brand, even if they don't want to buy your product. At the moment, it costs about $1000 for a host to read an ad, but Podbean can do an announcer read ad for $100. Podbean wants its podcasters to be successful in their ad campaigns and keep podcasting, so it's something they want to join.[00:50:07] - Kerry explains the difference between host-read ads and announcer read ads and that programmatic is the only way to create large-scale ad campaigns in the podcasting industry.[00:53:43] - Podbean has a couple of options for brands looking to launch a podcast. There are self serve and managed options while programmatic is more suited for the larger brands.  There will be some announcements over the next month or two on the programmatic side.  [00:55:47] - Podcasters can run their ads on other podcasts using the same engine of the Ads Marketplace and Dynamic Ad Insertion. There are a couple of different pre-made templates with impressions and cost per that you can use to run anywhere from a 7 day to a 30 day campaign to run your shows.[00:57:58] - Podbean hosted a live panel on how to make a podcast ad today. The panel was hosted by Norma Jean Belenky and featured Kerry Tracy, Senior Vice President of Advertising, and John Kiernan, Director of Customer Success. Next month's live panel will discuss how to become a podcast editor using your podcast skills for freelance remote work.Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?! 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio

Want to know what goes into making a top branded podcast? "If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI"Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts.This is Chris' story...I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers.In this episode, you will learn the following:1. What goes into making a top branded podcast, including market research, production and content strategy?2. How can audio storytelling be used to build relationships and achieve marketing goals?3. What are some examples of branded podcasts that have been particularly successful?Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries:[00:00:01] - Podbean's Podcasting smarter is the official podcast from Podbean. Today's episode features an interview with Chris O'Keeffe from JAR Audio. JAR Audio creates branded podcasts for brands such as Lush, Royal Bank of Canada, Lululemon, and more.[00:01:04] - JAR Audio is a full service branded podcast agency that works with brands to build custom branded podcasts. It's a traditional agency model. Except instead of making creative campaigns or websites or commercials, jar Audio makes podcasts amazing. The company has a full marketing team that launches the podcast and promotes it and reports on it.[00:02:27] - Chris explains how he got into the podcasting industry. He is a writer and his writing partner wanted to create an audio drama in 2018. They invited industry people from Vox, Ringer and Gimlet to spend a weekend with them to create it. He helped launch and develop a show called "Disgraceland".[00:05:36] - In addition to building a career in podcasting, Chris also worked in content strategy and content marketing. He believes in value-driven content, going for telling, not selling, building relationships over the long term. He thinks the battle is being the sort of battle for understanding the value of audio storytelling.[00:09:33] - JAR Audio has worked with big brands such as Expedia, Amazon, T Mobile, Lush, Amex, British Columbia Institute of Technology and the Port of Vancouver. For RBC, they have a show called Disruptors, which has been a runaway hit. T-Mobile built trust with its audience by informing them about its products and services. T-Mobile works with a lot of journalists and takes a journalistic lens to its content marketing. It's important to have the brand strategy and the comms goals and the strategic goals overlaid with that and in tension with that.[00:17:53] - Branded podcasts can be either a panel discussion or a one-on-one interview with a host, or a hybrid format like a Radiolab with more rich sound design and a scripted section. "The Message" from GE is a great example of a branded podcast. Brand podcasting is achievable for brands as the cost is lower than television production. Hosted ads are getting more traction than ads that are read externally because people trust the host. It's an exciting time for brands to be able to tell stories specifically of their brand in an entertaining way and share their brand values. Branded content is changing quickly and it's exciting for the industry.[00:24:35] - In the podcasting landscape, how can companies differentiate their brand story? There is a lot of content out there that's branded podcasts or podcasts that are sponsored. It doesn't have to be JAR audio but you should find a partner in the industry. You can't create a show in a vacuum.[00:26:32] - The discovery phase of a podcast is a combination of art and science. It's a number of foundational workshops, creative ideation planning, competitor analysis, data analysis and creative support. Branding is a big part of the discovery phase and it's important to manage expectations of success.[00:30:52] - Marketing is important in the development of a brand-driven podcast. It's important to focus on the product rather than the brand. When it comes to branding, podcast marketing is important to get the best ROI on every dollar you spend. The best way to grow a podcast audience is to create a unique brand.[00:32:44] - JAR is a full service branded agency. Chris believes in focusing on content first and building trust with the audience. He is a big product person and believes that the best way to market a product is to make a better product and work hard on your product.[00:35:11] - In terms of companies seeing return on investment, they are seeing it. [00:37:29] - The ROI story is different. For each show and for each industry, there's a suite of tools and metrics that help clearly tell that story. [00:38:36] - Chris wants to work with brands that are not scared to have a point of view on social issues and environmental issues. Patagonia is one of his favorite brands now because of the stands that they've made. Chris is excited for the future of branded storytelling.[00:42:46] - Chris recommends working with experts who understand the space and starting exploration. Now. Chris' email is chris@jaraudio.com. If you want to talk directly about anything that they've spoken about today or disagree with him.[00:44:52] - Chris believes the podcasting industry is going to grow for at least the next half decade.   Other episodes you'll enjoy:
How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing  Content and Finding Your Audience 
How Law Firm White & Case is Using Podcasting to Make an Impact Reaching Legal Recruits
Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY 
 
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Register for our free Podcasting Smarter, Corporate Podcasting Smarter and Storytelling Podcast Week live events
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience

In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter series.   
Podbean's Head of Events, Norma Jean Belenky speaks with Mike Maynard and Nesbert Musuwo of Napier B2B. 
 
Mike is the Managing Director/CEO of Napier, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. Mike acquired Napier in 2001 and subsequently acquired Peter Bush Communications and Armitage Communication, growing the company to about 40 people today. Since that time, he has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries.
Mike offers a unique blend of technical and marketing expertise and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager.
 
Nesbert is an Account Manager and has marketing managerial experience dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s. Nesbert joined the team in 2019, with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing.
Nesbert is responsible for growing social media platforms to an incredible level with phenomenal following and engagement, e-mail marketing campaigns, events management, website content writing and more. Originally from Zimbabwe, Nesbert speaks two fluent languages, and is a passionate and energetic member of the Napier team with a keen eye for detail.  
 
We'll discuss how podcasting can share the story of your brand in an engaging way, how to build audience and what a successful branded content audience is, repurposing content, best practices and more.  
We'll also cover..
The benefits of branded podcasts
How branded podcasts make an impact and what that impact looks like
What kind of audience branded podcasts should reach for in regard to size or specific target market
How many different kinds of companies can benefit from branded podcasts
The work Napier B2B does with their branded podcast clients
How to make products appealing that may not have the most commercial appeal or be that “interesting”
Repurposing content and how it fits within a larger marketing strategy with content creation from podcast, e-books and articles written as a roundtable.
Best practices for podcast creation in regard to your brand and what companies looking to get into branded podcasts should can do to start! 
You can re-watch the live panel here on Podbean's YouTube and you can find Mike and Nesbert and learn about the work Napier B2B does here.  
...
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting

In this episode of Podcasting Smarter, we're speaking to Talib Jasir of the Afros & Audio, a podcast festival for and by Black podcast creatives and audio professionals that's coming up this October 22-23rd.  We speak about how he got into podcasting, using his creativity to create audio dramas and supporting community throughout the podcasting medium.   
Have you felt any of the following:
You haven't been able to find or create your desired podcasting community?
You want to support and connect with Black podcasters?
You want to find out about in-person podcast events?
Then this episode is for you!
In this episode, you will learn the following:
How Talib got into podcasting, his inspirations from early radio and why he created the Afros & Audio conference
What is Afros & Audio as a community, who can attend the conference and why it's such an important community
The in-person experience of the conference, connecting with the Black podcaster community, attend panels and network
The Afros & Audio Podcast Network, and the scripted fiction podcast, The Fussings: Until One of Us is Dead that Talib created  
How we can encourage and support Black podcast creators with support and what that looks like
What shows that Talib is inspired by, including as early radio drama called Destination Freedom from Richard Durham in the 1920's and 1930's
The living record of our experiences as podcasters and how we're leaving our legacy for future generations
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
You can get in touch with Talib on LinkedIn, Twitter and Instagram as well as listen to the The Fussings Podcast and find the Afros & Audio Festival here which is coming up this Oct. 22-23, 2022 in Philadelphia, PA.  
...
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting

In this episode of Podcasting Smarter, we're speaking to Adam Adams of Grow Your Show and The Podcast on Podcasting, about the best practices he uses to grow his client's podcasts, the Podcast on Podcasting and selling his first show. 
 
Are you dealing with any of this:
 You haven't been able to build an audience or grow your show?
You'll always wonder what could have been?
You'll never be able to create the impact you want?
Then this episode is for you!Adam Adams is the founder of Grow Your Show and the creator of the Podcast on Podcasting. He is a real estate investor and podcasting coach who helps podcasters grow their businesses.This is Adam Adams's story...I started podcasting in 2016 when I started recording podcasts for a real estate podcast that I started. There was actually three different partners in our company, but over time, the other two fell off and it became just my podcast. In 2019, I felt like there was a real estate crash coming, so I decided to start a company helping podcasters. And during that time, I focus less on buying real estate investments. So what I ended up doing during the pandemic, I was like, this is it. This is what's making the Pandemic is going to ruin real estate. It didn't quite happen. Things have gone up, but that's okay. We still decided to sell the podcast. So I was the only host and sold that podcast to a friend of mine.. 
In this episode, you will learn the following:
 How Adam Adams created a successful podcasting business
How to create a podcast that people will want to listen to
Tips & best practices for making sure you're delivering value to your listeners
 What are some best practices for growing a podcast audience
How Adam built a free podcasting course into his podcast
Adam's go-to launch strategy that helps podcasts launch with success 
How podcasting benefits businesses of all kinds
The role social media plays in podcast growth and development
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
 
You can get in touch with Adam on Facebook, LinkedIn and Instagram as well as listen to the Podcast on Podcasting and find Grow Your Show here. 
...
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay

This episode is a recording of a live episode from Podbean's Storytelling Podcast Week and Podcast Smarter Live Events
...
For September, Podbean's Storytelling Podcast Week featured a live panel on creating more gender equity in podcasting in collaboration with She Podcasts as it was recently found that only approximately 30% of podcasters are women and marginalized genders.
This special LIVE panel hosted by Elsie Escobar of She Podcasts features special guests:
Haley Radke of the Adoptees On podcast
Danielle Desir Corbett of Women of Color Podcasters & The Thought Card podcast
Skye Pillsbury of The Squeeze ( and formerly of Inside Podcasting)
Ona Oghogho of the Blk Pod Collective, Blk Pod Festival and Adode Media
They speak here about how they were able to break into podcasting from both being in front of and behind the mic and share their journeys best practices and inspiration for everyone to start their podcast!
They also get into:
What common barriers to entry are in podcasting
How we encourage women and marginalized genders to break into podcasting as a career
What support and asking for support look like
The role that community plays within podcasting
What they have you learned along the way, in regard to podcasting, production and storytelling
How podcasting helps bring more awareness, gender representation, representation for POC and equity to everyone
The podcasts they're fans of and the stories they're excited to tell
Here is also the link to watch the video of this interview on Podbean's YouTube Channel.
...
Podcast Smarter is the official in-house podcast by Podbean. 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
 

Being a Good Podcast Guest: Interview Best Practices and Jessica Rhodes’ Podcast Entrepreneurship Journey as the Creator of Interview Connections

In this episode of Podcasting Smarter, we're speaking to Jessica Rhodes of Interview Connection, a podcast booking agency, about starting her podcast business, how to be a great guest and what podcasters should look for when booking guests.  
In this episode we'll cover:
How Jessica got into podcasting and started Interview Connections in 2013
Tips & best practices for being a good podcast guest
Common crutch words to avoid during an interview
What podcasters should look for when booking guests and how to be a welcoming host
Setting expectations for guest and episode promotion
How Jessica started to get clients and built her company within the podcasting industry 
How she learned what to charge clients and build up her rates 
You can get in touch with Jessica Rhodes and find Interview Connections here. 
...
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

From Podcaster to Professional Podcast Editor: Creating a Successful Podcast Editing Business and Community with Steph Fuccio

In this episode of Podcasting Smarter, we're speaking to Steph Fuccio of Podcast Editing Plus, a boutique podcast editing company and Global Podcast Editors, a community of podcast editors across the world, about starting her podcast editing business, what that looked like and the value of good podcast editing.
In this episode we'll cover:
How Steph got into podcasting and her journey as a professional podcast editor
Tips & best practices for being a good podcast editor
How to price your podcast editing services
Monetizing older episodes within your podcast back catalogue
How Steph started to get clients and built her company within the podcasting industry 
How Steph learned what to charge clients and build up her rates 
The upcoming LIVE EVENT with GLOBAL PODCAST EDITORS! 
You can get in touch with Steph Fuccio and find Podcast Editing Plus here and sign up for Global Podcast Editors newsletter here. 
...
Podcast Smarter is the official in-house podcast by Podbean. 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Winning at Sports: Live Panel Replay with BBC Podcasters Eliza Skinner of On the Podium and Chrystal Genesis of Stance Productions and Untold Legends: Ora

This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program.  
...
For August, Podbean's Storytelling Podcast Week featured a live panel on Sports podcasts for our monthly live episode with Eliza Skinner of On the Podium and Chrystal Genesis of the upcoming Untold Legends: Ora where they speak about the art of telling the triumphs and heartbreak within sports, what make those moments of glory memorable and what's behind them.
In this episode we'll also hear from them about..
How they both got into podcasting and what it's like to work with BBC Podcasts 
The inspirations for On the Podium and Untold Legends: Ora, two very different formats within sports podcasts
What goes into Untold Legends: Ora from a production standpoint as a large scale narrative audio series
The inspirations for On the Podium and their episode formula for success
What Chrystal and Eliza have both learned along the way as women who are telling sports stories and how podcasting helps bring more awareness, gender representation, representation for POC and equity into the mainstream
How podcasters out there who want to tell stories from their communities, accomplishments and for the unsung heroes they may have discovered can start telling those stories 
What podcasts Eliza and Chrystal both love and the stories they want to tell next! 
You can also watch the full panel on Podbean's YouTube.  
...
Storytelling Podcast Week and Podcasting Smarter are brought to you by Podbean.
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
 

Breaking Down ”The Creators” Report about Who Makes Podcasts and How We Can Create More Equity within the Industry with Tom Webster of Sounds Profitable

In this episode of Podcasting Smarter, we're speaking to Tom Webster of Sounds Profitable about their most recent report, "The Creators" on who's making podcasts these days and how for the first time we're able to see an accurate snapshot of the demographics that comprise podcast creators.  
We'll discuss the most surprising takeaways from the study that covered age, gender, race, education, income levels and more.. 
In this episode we'll cover:
What "The Creators" report found and why it's so important to the podcasting industry
What the study found surprising in regard to gender and how 70% of podcast creators are male
That podcasting is overwhelmingly disproportionate in regard to the 55+ age category
What we can all do to increase equity within podcasting both individually and as an industry
How the podcast industry as a whole is evolving and growing
The complete "The Creators" report from Sounds Profitable 
What other reports and studies Sounds Profitable has in the pipeline this year
...
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com