Podcasting Smarter
podcasts
Episodes
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
On this episode of Podcasting Smarter we're speaking with Laura Joyce Davis. Laura is a lecturer and managing editor at the Stanford Storytelling Project, executive producer and host of Shelter in Place, and CEO and co-founder of Narrative Podcasts. She is a 20-year fiction writer with an MFA and has become a successful professional podcaster."Finding your voice means when you write, when you speak, there's a way that you show up that is uniquely you." - Laura Joyce DavisIn this episode, you will learn the following:1. How Laura Joyce Davis became a professional podcast service provider, entrepreneur and now teaches podcasting at Stanford University with The Stanford Storytelling Project. 2. What unexpected skills Laura drew from her background in fiction writing to create successful podcast episodes?3. How can someone with no experience in podcasting become an audio expert?
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Laura Joyce Davis here:
LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/laurajoycedavis
Website: https://narrativepodcasts.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
On this episode of Podcasting Smarter we're speaking with Chris Krimitsos. Chris Krimitsos is the creator and founder of PodFest, an annual upcoming podcast conference dedicated to the love of podcasting and helping independent content creators connect with great services, education, and one another.
PodFest is this upcoming Thursday January 26th - Sunday January 29th at the Renaissance Orlando at Seaworld in Orlando, Florida.
"Focus on your community and keep focusing on delivering value to podcasters." - Chris KrimitsosIn this episode, you will learn the following:1. Discover the mysterious "PodFest Bump" of 10% more listenership and how it can benefit your podcast.2. Learn about the ever-evolving world of podcasting, from creating successful passive income to unlocking new monetization opportunities.3. Experience Podfest, where attendees become the closing keynote and are given the chance to meet and collaborate with industry insiders.
Podbean's Director of Customer Success, John Kiernan, will be offering a session on "Creating Successful Passive Income with Your Podcast in 3 Steps" on Friday, Jan. 27th at 1:15 PM in the Creator Wing.
You can attend PodFest for FREE using the code "PodbeanExpo34" for a FREE Expo Hall Pass!
Chapter Summaries:
[00:00:01]Podcasting Smarter is the official Podbean from Podbean. It features podcasting interviews, best practices, and helpful tips. In today's episode, we'll hear all about this year's PodFest which is coming up in a couple of weeks.
[00:00:55]Podbean will be in the expo hall at Podfest. And we are booth 34. We've got some free passes for everybody out there who's part of our Podbean family. Come join. Come say hi to the Podbean team. Use the code "PodbeanExpo34" for a free pass to the expo hall.
[00:01:32]Podfest was created from a meetup of 13 people in 2013. Since then, Podbean has literally grown. In 2020, a week before the lockdowns, we had just under 2000 attendees. Collaboration with other podcasters is probably one of the most important things to help grow your show.
[00:03:35]If you could go back and tell yourself some wisdom, what would you tell yourself? I would just tell myself, focus on your community and keep focusing on delivering value to podcasters.
[00:04:17]The conference is a little different than your average creator con. We host the largest influencer meet and greet in podcasting in the world. The closing keynote is the audience itself of creators. It really is a community.
[00:09:04]Chris: Podcasting is such a community based event. It's something where you really feel community around you. For anybody who hasn't attended an in person PodFest conference yet, we highly recommend going. I think PodFest is going to be good luck for those people that attend.
[00:11:37]Chris: What else are you looking forward to at PodFest this year? John speaking about how to create passive income with your Podbean. There's a lot of presentations on how to add video to your podcast, streaming, and I'm excited for the monetization tracks that we have.
[00:15:43]Chris: When we moved to Orlando, the conference was born in Tampa. In Tampa, I could get hotels for very cheap and keep the event profitable. Now in Orlando, we have people coming from all over the world. The goodwill that you have in your community pays off.
[00:20:02]The first tip for attendees is to get on the PodFest app. Get on the Whoova app, which is the most interactive community based app. Then when you show up and you want to hang out, go to the meetups. Try and force yourself to stay up a few hours after the conference and talk to people.
[00:23:43]The US is becoming a mature marketplace, so we're seeing maturity in the US. The areas that excite me the most, Indonesia, Philippines, the Middle East region, North Africa. So we're just seeing a lot of growth internationally.
[00:25:12]DAI means dynamic ad insertion. You can monetize your entire back catalog of past episodes with new ads. I think that term is going to be much more ubiquitous as we move forward because there's more money coming into the space.
[00:25:53]Chris: I listen to clips more than podcasts now when they do the short clips. I'm going on to audiobooks a lot because the problem with the podcasts, they're so good. Right now, I'm in a cleansing. So I just listen to David Goggins new book.
[00:27:12]Use the code "PodbeanExpo34" for a free exhibition hall pass. Podbean's John Kiernan will be presenting "How to create successful passive Income with your Podbean in three steps" If you have any questions about podcasting, reach out to the Podbean team.
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Chris, and PodFest:
LinkedIn: https://www.linkedin.com/company/podfestexpo/
Instagram: https://www.instagram.com/podfestexpo
Twitter: https://twitter.com/podfestexpo
Website: https://podfestexpo.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
Today's episode is a replay of our live event, "How to Structure an Internal Podcasting Initiative" where we speak to Vimal Parker, Talent Acquisition Content Manager at Slalom, about how they use podcasting to inspire and educate employees, creating powerful connections and driving engagement while piloting a secure and encrypted corporate initiative."There's nothing more powerful than having a consultant in Charlotte, let's say, in our market there, share a story about what we're doing with an amazing client and then share that with our team in Japan. And there's a commonality because of the industry that we're in. So we talk about the industry. We talk about that. We're trying to build connections."
In this episode, you will learn the following:1. How to successfully launch an internal podcasting initiative, including road-mapping, selling the idea to your team, and best practices.2. How organizations can use podcasting to build connections and educate and inspire employees.3. How podcasting can be used to engage and retain employees, and provide insight into an organization's values and culture.Slalom has successfully launched their internal podcasting initiative which they use to build connections and educate and inspire people.
With the help of Podbean, they have implemented a secure internal podcast with over 200 episodes, as well as an external podcast to promote their values and stories to their candidates.
They have also shifted their focus to promoting the use of their podcast to take a break from screens in the time of remote work. Through the use of analytics, they have seen how successful podcasting can be to build connections within their organization and externally.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
On today's episode, we'll be speaking with Podbean's Director of Customer Success, John Kiernan, about eight ideas that corporate podcasts can use to keep employees engaged.
From sharing company culture and history to highlighting achievements and featuring guest speakers, these tips will help you make the most of podcasting within your company.
"Podcasting is such an exciting medium and allows for such an enormous amount of expression and communication within an organization."In this episode, you will learn the following:1. How can companies use podcasting to share company culture and history with employees?2. What are some benefits of using podcasting to highlight employee achievements?3. How can podcasting be used to stay up-to-date on industry news and trends, and share company updates and news?
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Read the full article on Podbean's Blog:
https://blog.podbean.com/corporate-podcast-ideas/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
On this episode of Podcasting Smarter we're speaking with Selly Thiam. Selly is a Senegalese-American journalist and the founder of the AfroQueer podcast and AQ Studios.
She has worked with NPR, the New York Times, and StoryCorps, and is passionate about documenting and sharing the stories and training others on documenting the stories of African LGBTQIA++ people."Podcasting really allows people to connect on that personal level. And when someone is telling you their story or they're explaining a part of who they are or what they've done, it really allows for that deep further connection."In this episode, you will learn the following:1. What it's like starting your own production company2. What podcasting and the culture of podcasters is like within Kenya and on the African continent3. How to create stories with a strong character-driven narrative
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Selly, the AfroQueer podcast and AQ Studios:
Podcast: https://afroqueerpodcast.podbean.com/
Instagram: https://www.instagram.com/afroqueerpodcast/
Twitter: https://twitter.com/afroqueerpod
Website: https://www.aqstudios.fm/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 06, 2022
How to promote your podcast through your email newsletter LIVE REPLAY
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
On this episode of Podcasting Smarter, Shannon Martin discusses the importance of email newsletters for promoting your podcast and shares best practices for creating a successful newsletter strategy.You will learn how to use email newsletters to promote your podcast and keep your listeners engaged.Shannon Martin is the Director of Communications until recently and has been writing email newsletters for over 10 years.
Email newsletters are important for podcast promotion because they provide a way to communicate with listeners that is more reliable than social media. What makes a great email newsletter includes a clear subject line, interesting content, and a call to action. The benefits of an email newsletter for your podcast include the ability to expand upon the topics covered in your podcast and to build a community around your podcast.
"Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case."In this episode, you will learn the following:
1. The importance of email newsletters for podcasters in maintaining and growing their audience base.
2. The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content.
3. The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
1. Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free
2. How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting
3. Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
On this episode of Podcasting Smarter, we're sharing an interview from Podbean's Podcasting Smarter Live series featuring three editors from around the world on how they learned how to edit podcasts and became pod
Stephanie Fuccio is the founder of Podcast Editing Plus and Global Podcast Editors, and a passionate advocate for the power of audio storytelling.
David Roemer is the founder of Genuina Media, a podcasting company that produces original content in Spanish. He is also a member of the Global Podcast Editors community, and is passionate about helping others in the podcasting industry.
Puneeth Shenoy is the editor for some of the top popular names in the podcasting space, including Hala Taha, Jason Waller, Alison Maslan, and Jordan Harbinger. He is also the founder of Podcast Pundits.
Stephanie Fuccio, David Roemer and Puneeth Shenoy have each learned about podcast editing and marketing those skills in unique ways from their own journeys in podcasting.
Stephanie emphasized the importance of being content-focused first and foremost, David discussed the nuances of being a podcast editor in Spanish and how the industry is evolving in Latin America and Puneeth spoke about the importance of maintaining a human touch when editing and the challenges of working with different languages.
All three panelists agreed that there is a market for podcast editing and that it is a skill that is worth charging for."I think an audio editor should always charge."In this episode, you will learn the following:1. The journey of becoming a podcast editor, including the different skills and experience required2. The different ways that podcast editors can be involved in the industry, including working with small businesses or large organizations3. The importance of having a clear understanding of what a podcast editor does and how they can help improve the quality of a podcast
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 22, 2022
The Benefits of an Internal Company Podcast for Your Business
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
On today's episode of Podcasting Smarter, we speak with our Director of Customer Success, John Kiernan, about the benefits of an internal company podcast for your business.
You'll learn about:1. The benefits of an internal company podcast for your business, why you want to have one, how you can implement it, content, ideas, and so much more.2. The entry point for creating the content – and how almost anybody can do it.3. The importance of tone and having a clear voice and direction for your podcast."Podcasting is a fairly low entry point from a financial perspective, meaning that you don't need to go to a studio in the middle of New York City unless you want to, to record all your great podcast content."
Resources:Read more about The Benefits of an Internal Company Podcast for Your Business on our blog.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Wednesday Nov 16, 2022
Wednesday Nov 16, 2022
In today's episode of Podcasting Smarter, Naomi Mellor of The International Women's Podcast Awards and the Skylark Collective. Naomi continues to work to amplify the voices of female podcasters and provide them with the platform and recognition they deserve and on this episode she shares her story about creating the awards, her production company and what she's learned along the way. "The more you can lift up others, it takes everybody along with you."In this episode, you will learn the following:
1. The unique challenges and opportunities for woman in podcasting2. The importance of lifting up other women and marginalized groups3. What the International Women's Podcast Awards are and how to submit your podcastResources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Naomi, The Skylark Collective and The International Women's Podcast Awards:
Instagram: https://www.instagram.com/theskylarkcollective
Twitter: https://www.twitter.com/iwpodcastawards
Website: skylarkcollective.co.uk
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
In today's episode of Podcasting Smarter, Steve Glynn and Adam Derus from Experience Milwaukee give helpful tips on how to create a podcast for your local community."The fact that Steve had the foresight to start a podcast, I don't know, how many years ago was it? 5 years ago in 2018 that focused on a city, we thought we were crazy..."In this episode, you will learn the following:1. How Experience Milwaukee got started as a regional podcast for Milwaukee and how the show has evolved over time2. The importance of community in terms of content and audience development3. The benefits of podcasting for a local community, including the impact it can have for local businessesResources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode Norma Jean Belenky Podbean's Head of Events speaks with Steve Glynn and Adam Derus from Experience Milwaukee. They talk about podcasting for your local community, building a regional podcast audience, monetizing and more.[00:01:19] - Experience Milwaukee is a podcast that tells the stories of the people, places and events that make Milwaukee amazing. Adam and Steve have been producing the show for almost five years. They have listeners in 30 countries and 40 states. Steve wanted to give back to the city and create community and Adam joined when he offered to help produce the podcast. [00:04:25] - They've created a playbook for how to create a podcast for a specific place and community. It's important for them to stay regionally focused on Milwaukee and the surrounding areas. Small businesses, local tourism bureau, business improvement districts and elected officials are key features within their playbook.[00:09:13] - Steve and Adam also started the podcast as a quest for free beer. It has grown from $10,000 a few years ago to about $40,000 this year. [00:14:03] - Experience Milwaukee has applied for grants and is looking for specific grant opportunities to collaborate with others within the community. [00:16:23] - Steve and Adam have been have recorded 200 podcast episodes so far. Steve started the podcast named after Milwaukee and Adam and Steve feel lucky to be able to highlight some of Milwaukee's amazing small business owners, some medium business owners and some large business owners.[00:18:10] - Experience Milwaukee is about becoming a connector. Last year they had an event on April 14, 4-1-4 day, which is Milwaukee Day (named after their area code!) They also brought in some local bands and had it at a brewery that sponsors the podcast. They are also elevating the businesses that they have on as guests. [00:20:14] - During the pandemic, Steve and his team team worked with Rally On to create a virtual podcast recording guests remotely. They were able to change their podcasting to virtual podcasting and help small businesses adapt to the pandemic that were closed. [00:22:16] - Steve shares his best tips for creating a regionally specific podcast. He recommends working with small businesses, business improvement districts, travel and tourism organizations, and elected officials in the area. Steve is happy to share his blueprint with anyone who wants to create a regional podcast.[00:24:18] - Adam and Steve are promoting awesome people doing awesome things in Milwaukee. On their podcast, Adam recommends Steve and Steve to other content creators who want to make a podcast about their town. Adam asks everybody at the end of each episode to answer a couple of questions.[00:26:31] - Steve believes the podcasting industry is going to get better in the future. Steve has been to some of the industry conferences and met other podcasters who are in this because it's in their heart and they love it. Steve thinks organizations like Podbean will continue to evolve and create tools that make it easier for podcasters to make this a business and a real job.[00:28:04] - Adam has a list of his favorite podcasts. He listens to "Conan Needs a Friend", “Experience Milwaukee” and true crime podcasts. Adam creates outtake episodes once a year with Adam's voice as a wild card episode!
Other episodes you'll enjoy:
Being a Good Podcast Guest: Interview Best Practices and Jessica Rhodes’ Podcast Entrepreneurship Journey as the Creator of Interview Connections
Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
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Podcast Smarter is the official in-house podcast by Podbean.
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