Podcasting Smarter

Podcasts for Kids: Behind-the-Mic with Creator Rob Tinkler of Hero Complex - LIVE Replay

Today's episode is a replay of our live event with Rob Tinkler on how to successfully make podcasts for kids! 
Rob is a true creative force in the world of children's podcasting. With a background as an Emmy-nominated TV writer and a successful career in voiceover and acting, Rob brings a wealth of talent and experience to his podcasting endeavors. His passion for storytelling and his love for podcasts led him to create a network of shows specifically designed for kids with his podcast network, Hero Complex. 
"Creators, you're going to get better. Oftentimes people like to get on board and hear you get better. Even some of the most successful podcasts start out rusty, but over time, they figure out the format and get really good at it." - Rob Tinkler, Hero Complex
From the festive adventures of "Eight Tiny Reindeer" to the calming and imaginative journeys of "Imagination Meditation," Rob's podcasts capture the hearts and minds of young listeners. His ability to connect with children and create content that is both entertaining and educational is truly remarkable. With his unique perspective and dedication to quality, Rob has become a trusted name in the world of podcasts for kids.
In this episode, you will be able to:
Learn how to engage your audience and keep them hooked throughout your children's podcast.
Discover effective strategies for creating content that is both engaging and educational for children.
Uncover a step-by-step process for generating creative ideas that will captivate young listeners.
Find out how to strike the perfect balance between humor and heartfelt moments in your podcast for kids.
Explore the impact that podcasting can have on children's development and how to make it positive and enriching.
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/watch?v=xVi8oVUYspM 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay 
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week
 
Connect with the Rob and Hero Complex's podcasts:
Website: https://www.herocomplex.ca/ 
LinkedIn: https://ca.linkedin.com/in/rob-tinkler-42987714
https://www.linkedin.com/company/hero-complex/
Instagram: https://www.instagram.com/herocomplex.ca/ 
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Boost Your Podcast Engagement with a Powerful Newsletter

Do you want to see your podcast audience grow and engage with your content more?
In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to how your podcast newsletter can make all the difference in growing your show and connecting with your audience! 
"A newsletter lets you cut out the middleman of having Facebook or Twitter be the guy that's getting your content to your audience, and you just say, hey, guys, here's a direct thing from me." - Norma Jean Belenky
In this episode you'll learn about how to:
Unearth the hidden potency of newsletters for enhancing your podcast's reach.
Decipher the art of cultivating a robust podcast newsletter from scratch.
Appreciate the far-reaching implications of connecting directly with your audience through a newsletter.
Discern the essential elements of an engaging newsletter that boosts your podcast's growth.
Get familiar with an assortment of trusty tools and plugins for managing your podcast newsletter seamlessly.
Resources:
Read more about this conversation on Podbean's Blog:
https://blog.podbean.com/podcast-newsletter/
Add the FREE Mailchimp Plug-In to Your Podbean Account:
https://apps.podbean.com/services/appDetail/id/CH5PEV8917
 
Re-Watch Summer of Discoverability: 
June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience
July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street
August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
 
Register for all of our upcoming events
 
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts - LIVE Replay

Today's episode is a replay of our live event, From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts with Podbean's Podcast Specialist, Roni Gosch and VP of Marketing & Sales, Mark Pafume. 
"Podcast ads meet people where they're excited about listening and they're highly engaged already with a high level of trust." - Mark Pafume
Do you want to effectively promote your products through podcast advertising and achieve increased reach and engagement with targeted podcast listeners?
Look no further, because we have the solution for you. In this week's episode we will be sharing effective strategies for creating and placing ads in podcasts, enabling you to attain the desired outcome of expanding your reach and engaging with your target audience.
If you're ready to take your podcast advertising to the next level and achieve greater success in promoting your products, listen in for the solution you've been looking for.
In this episode, you will:
Discover crucial tactics for crafting and placing compelling podcast advertisements that truly hit the mark.
Uncover the secrets of identifying the right podcasts that resonate with your ideal audience.
Grasp the essence of CPM and ad metrics to gauge advertising performance with finesse.
Learn how to create captivating ads that seamlessly blend in with the podcast's overall tone and theme.
Come to appreciate the simplicity and cost-effectiveness of podcast advertising as a powerful tool for promotion and growth.
Watch the video replay of this live event with the LIVE DEMO: 
From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel. 
 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
 
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?! 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
  
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Amplify Your Audience: Navigating Discoverability as an Indie Podcaster with Lynz Floren of Growth Network Podcasts - LIVE Replay

Today's episode is a replay of our live event, Amplify Your Audience: Navigating Discoverability as an Indie Podcaster with Lynz Floren of Growth Network Podcasts as part of Podbean's Summer of Discoverability Live Event Series! 
"Optimizing podcast metadata, including clear and descriptive show notes, is crucial for improving search rankings and helping people find your podcast." - Lynn Floren
In this episode of Podcasting Smarter, Lynz Floren shares creative strategies for improving discoverability and attracting listeners to your podcast. Lynz is at the helm at Growth Network Podcasts and his grasp of unique strategies and a refined methodological approach have been instrumental in redrawing the discoverability landscape for independent podcasters. Over the years, he has amassed invaluable experience that aids him in comprehending and dealing with the biggest bottlenecks that usually halt the growth trajectory of podcasts.
In this episode, you will be able to:
Peel back the layers of strategies crafted for boosting your podcast's discoverability.
Comprehend why maintaining a dependable rhythm of high-quality content is key to audience retention.
Learn to strategically tweak your podcast metadata for enhancing discoverability.
Wield the power of social media for an impressive increase in your podcast exposure.
Incorporate creative methods to excel in audience engagement while enhancing discoverability.
Watch the video replay of this live event: 
Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel. 
 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
 
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
  
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Connect with Lynz and Growth Network Podcasts on socials:
LinkedIn: https://www.linkedin.com/company/growthnetworkpodcasts/ 
https://www.linkedin.com/in/lynzfloren/ 
Instagram: https://www.instagram.com/gnpshows 
Twitter: https://twitter.com/GNPshows 
TikTok: https://www.tiktok.com/@growthnetworkpodcasts 
Website: https://growthnetworkpodcasts.com/ 
 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Retain and Attract: Winning Strategies for Podcast Growth

Wondering how to increase discoverability while maintaining audience retention?
In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss how to both retain and attract your podcast audience! 
"If you prioritize Discoverability over retention, what you're going to have is more people who come in and listen to an episode and then dip back out. You're not really going to be able to build up the rapport with them. You're not really going to be able to go anywhere or grow with your podcast." - Roni Gosch
Are you looking to boost your podcast's visibility without losing your loyal listeners?
Get ready as we reveal powerful strategies that will help you achieve the desired outcome of expanding your reach without sacrificing the loyalty of your existing audience.
In this episode you'll learn about how to:
Unravel the significance of discoverability and audience retention for your podcast's progress.
Exploit strategic avenues to extend your podcast's reach while preserving audience stickiness.
Decode the essential metrics to assess podcast discoverability and long-term listener involvement.
Investigate a best-in-class illustration of a podcast managing discoverability and retention admirably.
Get versed with the recurrent pitfalls in overemphasizing on discoverability at the expense of loyal listenership.
Resources:
Read more about this conversation on Podbean's Blog:
https://blog.podbean.com/top-5-tips-to-increase-your-podcasts-discoverability/
 
Re-Watch Podbean's Summer of Discoverability: 
June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience
July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street
August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
 
Register for all of our upcoming events
 
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Monetize Your Podcast: Unlock New Revenue Streams with Podbean’s Apple Podcast Subscriptions Integration

On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Dir. of Cutomer Success, John Kiernan on Podbean's new Apple Podcast Subscriptions Integration! 
"Creating exclusive content for your most dedicated audience can help you grow your podcast and turn your listeners into brand ambassadors." - Norma Jean Belenky. Podbean's Head of Events & APAC Enterprise Sales
Apple Podcast Subscriptions is an innovative tool for podcasters looking to monetize their content. This unique feature allows podcasters to create, and charge for, exclusive content directly from their main publishing platform, such as Podbean. By tapping into this monetization avenue, podcasters can enjoy a substantial stream of revenue, resulting in an exciting transformation of the podcasting landscape.  Creating exclusive podcast episodes also provides a golden opportunity for you to engage more deeply with your audience. By offering special content, such as ad-free shows or extended interviews, you can cultivate a dedicated fanbase and deliver a more enriching listening experience for your audience.
This strategy not only helps monetize your podcast but also turns loyal followers into brand ambassadors, further driving the show's popularity and reach.  The integration of Apple Podcast Subscriptions simplifies the publishing process, reducing it to a straightforward procedure. No more jumping between platforms - as a podcaster you can now manage everything from one place, including uploading and publishing your exclusive content. This seamless process makes it easier for all podcasters to focus on what truly matters – content creation. The added efficiency makes for a more enjoyable, and profitable, podcasting journey.
In this episode, you will gain the following: 
Discover how Apple podcast subscriptions can be a game-changer for your content monetization journey.
Learn to create premium episodes that not only promote your brand but also reward your most passionate fans.
Streamline your publishing process to attract and retain a wider audience.
Harness the power of setting flexible subscription rates and establishing a lucrative revenue system.
Realize the significance of imaginative and appealing content in retaining your listener base.
Resources:
Read details about the Apple Subscription Integration here:
1. How to Set Up Your Apple Podcast Subscription on Podbean: https://help.podbean.com/support/solutions/articles/25000029762-steps-to-set-up-podbean-apple-podcasts-subscriptions
 
2. Apple Podcasters Subscription Details: https://podcasters.apple.com/support/892-apple-podcasters-program-overview  
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?! 
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Creating Lasting Collaborations: Harnessing the Power of Podcast Conferences

In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss podcast conferences, the benefits of connecting with your podcast community in-person and upcoming conferences where you can meet the Podbean team! 
"Podcasting can feel like a singular activity, but conferences provide a real community where podcasters are collaborative and eager to team up and do things together that benefit everybody." - Norma Jean Belenky
Podcast conferences can be a game-changer for podcasters and Roni highlights the opportunity to meet new people, forge relationships, and engage face-to-face with listeners and peers. It's a chance to connect with your audience in a whole new way!
If you're wondering how to maximize networking opportunities at these conferences, we've got you covered as Roni suggests reaching out to attendees and speakers before the event to schedule meetings and collaborations.
Conferences can be overwhelming, but fear not! We've got some tips on how to navigate them effectively.
From selecting sessions aligned with your goals to utilizing social media to extend your reach, we've covered it all.
If you're a podcaster looking to expand your network, engage face-to-face with your audience, and connect with fellow podcasters, this episode is a goldmine of insights! 
In this episode you'll learn about how to:
Delve into the benefits of attending podcast conferences, recognizing crucial, influential relationships.
Unlock the secrets of efficient networking, transforming each opportunity into a profitable connection.
Navigate podcast events like a pro, making sure every minute counts towards your success.
Explore how to power up your conference experiences with social media, stirring up online engagements.
Discover the potent impact of collaboration and networking on your podcast journey, using it to cultivate success.
Resources:
Read more about this conversation on Podbean's Blog and register to win passes to Podcast Movement in Denver this August:
https://blog.podbean.com/podcast-movement-denver-giveaway/ 
Visit the Podbean team at Booth #501 at Podcast Movement! 
 
Join the Summer of Discoverability: 
June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience
July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street
August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
 
Register for all of our upcoming events
 
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Branded Podcasting: Amplifying Your Brand’s Voice with Lower Street - LIVE Replay!

Today's episode is a replay of our live event, Branded Podcasting: Amplifying Your Brand's Voice with Lower Street featuring Harry Morton and Shannon Martin as part of Podbean's Summer of Discoverability Live Event Series! 
"Most of the listenership growth is going to come through word of mouth... So we want to make a show that is worthy of being shared, that is recommendable... That means making a great show and making it easily recommendable." - Harry Morton
Please join us in welcoming Lower Street Studios: Harry Morton and Shannon Martin. With a keen understanding of the podcasting landscape, they've repeatedly demonstrated their competency in leveraging brand storytelling as a tool to resonate with niche target audiences. The combination of Harry's detailed-oriented execution and Shannon's creative zeal are the ingredients that enrich their branded podcasts with a riveting narrative that hooks the listener from the get-go. By ensuring that their podcasts are not only interesting but also positioned uniquely amid the existing gamut, they’re redefining the art and technique of podcasting.
In this episode, you will learn how to:
Discover the power of a deep understanding of your podcast's target audience and their listening habits.
Uncover strategies to build long-lasting and meaningful relationships with your listeners.
Explore the ins and outs of creating engaging, value-packed content for your podcast.
Practice setting clear, intentional goals for your podcast for maximum growth.
Be able to use podcast conversations as a tool for fostering meaningful engagement and connection with listeners.
Watch the video replay of this live event: 
Branded Podcasting: Amplifying Your Brand's Voice with Lower Street
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel. 
 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
 
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
  
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Connect with Lower Street on socials:
LinkedIn: https://www.linkedin.com/company/lower-street/ https://www.linkedin.com/in/harrymorton/ https://www.linkedin.com/in/shannonmartinwrites/
Twitter: https://twitter.com/thelowerstreet
Facebook: https://www.facebook.com/lowerstreetmedia 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Breaking Down Podcast Advertising Statistics: Facts and Figures You Shouldn’t Ignore

On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about how podcast advertising statistics work, why they're important and how you can benefit from podcast ads!
"The growth of podcast advertising is incredible. It's growing at a faster rate than the Internet was when it first came about. Podcast revenue is expected to reach $4 billion by 2024." - Kerry Tracy
Do you want to maximize your podcast revenue and implement targeted advertising strategies that deliver results?
In this episode we reveal the key to achieving your podcasting goals and unlocking the potential for increased earnings and successful advertising campaigns.
Join us as we dive into the staggering growth of podcast advertising and the battle between host-read and announcer read ads, uncovering the key statistics and strategies that will leave you podcasting smarter than ever before.
In this episode, you will learn the following:
Uncover the imminent boom in podcast advertising revenue carving a fresh path in the media industry.
Unravel the inner workings of varying ad delivery methods, leading the way in podcast marketing.
Grasp the contrasting nuances of third-party and host read ads in the podcasting sphere.
Appreciate how tailoring ads to the podcast format can enhance audience interaction and boost results.
Resources:
Read more about advertising conversions on Podbean's Blog:
 
https://blog.podbean.com/podcast-advertising-statistics-facts-and-figures-you-shouldnt-ignore/ 
 
Sign up for all of Podbean's Free Live Events here:
Podbean's FREE Ads Bootcamp: ADS FOR BUSINESSES
From Idea to Airwaves: Step-by-Step Creating Ads for Podcasts
Register for all of our upcoming events
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace 
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app 
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?! 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Podcast Discoverability: Boosting Your Reach and Growing Your Audience - LIVE Replay

Today's episode is a replay of our live event, Podcast Discoverability: Boosting Your Reach and Growing Your Audience, featuring Russ More of Pacific Content as part of Podbean's Summer of Discoverability Live Event Series! 
"Podcasts provide an opportunity to tell a story and add value, allowing brands to make a lasting impression on listeners". - Russ More
Russ More is a leader in podcast discoverability. With more than a decade of experience in audio production and audience development, he has honed a keen understanding of the industry's ever-evolving landscape.  Russ is the audience development and paid media lead at Pacific Content and Chief Operating Officer at Fable & Folly Podcast Network and has developed expert knowledge on attracting and engaging audiences, making him an authoritative voice in the realm of podcast discoverability.
Russ shares about podcast discoverability strategies for both brands and independent podcasters. He reveals valuable insights on leveraging social media, collaborating with established shows, and optimizing SEO techniques. 
In this episode, you will:
Learn innovative strategies for enhancing podcast visibility and brand recognition.
Explore effective ways to utilize both owned and earned channels for comprehensive podcast promotion.
Gain insights into effective paid advertising that can target potential audiences of podcasts in similar niches.
Grasp the transformative potential of personal connections and word-of-mouth promotion for increasing your podcast listenership.
Master the secret to designing content that engages audiences and intensifies your brand loyalty.
Watch the video replay of this live event: 
Podcast Discoverability: Boosting Your Reach and Growing Your Audience
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel. 
 
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Other episodes you'll enjoy:
 
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
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