In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.
Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia. Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results!
We'll also cover..
The benefits of podcasting over print
How podcasting creates a positive impact on employees and employee culture
Meeting the "Mission of the Moment" with your audio strategy
Targeting specific audiences with branded podcasts
Podcast formats and how to choose the best format for your brand's message
Audio cues and training your audiences ear
How podcasting and podcast clips are used within a greater social media strategy
Using podcasting for business development
The secondary impact of having great guests on your show
Corporate Podcast Smarter is an official in-house podcast by Podbean.