Podcasting Smarter
The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Episodes
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
On today's episode, we'll be speaking with Podbean's Director of Customer Success, John Kiernan, about eight ideas that corporate podcasts can use to keep employees engaged.
From sharing company culture and history to highlighting achievements and featuring guest speakers, these tips will help you make the most of podcasting within your company.
"Podcasting is such an exciting medium and allows for such an enormous amount of expression and communication within an organization."In this episode, you will learn the following:1. How can companies use podcasting to share company culture and history with employees?2. What are some benefits of using podcasting to highlight employee achievements?3. How can podcasting be used to stay up-to-date on industry news and trends, and share company updates and news?
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Read the full article on Podbean's Blog:
https://blog.podbean.com/corporate-podcast-ideas/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 13, 2022
Tuesday Dec 13, 2022
On this episode of Podcasting Smarter we're speaking with Selly Thiam. Selly is a Senegalese-American journalist and the founder of the AfroQueer podcast and AQ Studios.
She has worked with NPR, the New York Times, and StoryCorps, and is passionate about documenting and sharing the stories and training others on documenting the stories of African LGBTQIA++ people."Podcasting really allows people to connect on that personal level. And when someone is telling you their story or they're explaining a part of who they are or what they've done, it really allows for that deep further connection."In this episode, you will learn the following:1. What it's like starting your own production company2. What podcasting and the culture of podcasters is like within Kenya and on the African continent3. How to create stories with a strong character-driven narrative
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Selly, the AfroQueer podcast and AQ Studios:
Podcast: https://afroqueerpodcast.podbean.com/
Instagram: https://www.instagram.com/afroqueerpodcast/
Twitter: https://twitter.com/afroqueerpod
Website: https://www.aqstudios.fm/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 06, 2022
How to promote your podcast through your email newsletter LIVE REPLAY
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
On this episode of Podcasting Smarter, Shannon Martin discusses the importance of email newsletters for promoting your podcast and shares best practices for creating a successful newsletter strategy.You will learn how to use email newsletters to promote your podcast and keep your listeners engaged.Shannon Martin is the Director of Communications until recently and has been writing email newsletters for over 10 years.
Email newsletters are important for podcast promotion because they provide a way to communicate with listeners that is more reliable than social media. What makes a great email newsletter includes a clear subject line, interesting content, and a call to action. The benefits of an email newsletter for your podcast include the ability to expand upon the topics covered in your podcast and to build a community around your podcast.
"Podcasting is so intimate, you really want to have that voice shine through in the newsletter in this case."In this episode, you will learn the following:
1. The importance of email newsletters for podcasters in maintaining and growing their audience base.
2. The benefits of an email newsletter for podcast promotion, including increasing awareness and providing value-added content.
3. The elements of a great email newsletter, including an attention-grabbing subject line, clear and concise content, and a strong call to action.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
1. Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free
2. How to Create a Podcasting Business and Audience Growth Hacks with Adam Adams of the Podcast on Podcasting
3. Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
On this episode of Podcasting Smarter, we're sharing an interview from Podbean's Podcasting Smarter Live series featuring three editors from around the world on how they learned how to edit podcasts and became pod
Stephanie Fuccio is the founder of Podcast Editing Plus and Global Podcast Editors, and a passionate advocate for the power of audio storytelling.
David Roemer is the founder of Genuina Media, a podcasting company that produces original content in Spanish. He is also a member of the Global Podcast Editors community, and is passionate about helping others in the podcasting industry.
Puneeth Shenoy is the editor for some of the top popular names in the podcasting space, including Hala Taha, Jason Waller, Alison Maslan, and Jordan Harbinger. He is also the founder of Podcast Pundits.
Stephanie Fuccio, David Roemer and Puneeth Shenoy have each learned about podcast editing and marketing those skills in unique ways from their own journeys in podcasting.
Stephanie emphasized the importance of being content-focused first and foremost, David discussed the nuances of being a podcast editor in Spanish and how the industry is evolving in Latin America and Puneeth spoke about the importance of maintaining a human touch when editing and the challenges of working with different languages.
All three panelists agreed that there is a market for podcast editing and that it is a skill that is worth charging for."I think an audio editor should always charge."In this episode, you will learn the following:1. The journey of becoming a podcast editor, including the different skills and experience required2. The different ways that podcast editors can be involved in the industry, including working with small businesses or large organizations3. The importance of having a clear understanding of what a podcast editor does and how they can help improve the quality of a podcast
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 22, 2022
The Benefits of an Internal Company Podcast for Your Business
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
On today's episode of Podcasting Smarter, we speak with our Director of Customer Success, John Kiernan, about the benefits of an internal company podcast for your business.
You'll learn about:1. The benefits of an internal company podcast for your business, why you want to have one, how you can implement it, content, ideas, and so much more.2. The entry point for creating the content – and how almost anybody can do it.3. The importance of tone and having a clear voice and direction for your podcast."Podcasting is a fairly low entry point from a financial perspective, meaning that you don't need to go to a studio in the middle of New York City unless you want to, to record all your great podcast content."
Resources:Read more about The Benefits of an Internal Company Podcast for Your Business on our blog.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Wednesday Nov 16, 2022
Wednesday Nov 16, 2022
In today's episode of Podcasting Smarter, Naomi Mellor of The International Women's Podcast Awards and the Skylark Collective. Naomi continues to work to amplify the voices of female podcasters and provide them with the platform and recognition they deserve and on this episode she shares her story about creating the awards, her production company and what she's learned along the way. "The more you can lift up others, it takes everybody along with you."In this episode, you will learn the following:
1. The unique challenges and opportunities for woman in podcasting2. The importance of lifting up other women and marginalized groups3. What the International Women's Podcast Awards are and how to submit your podcastResources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Opening Doors: The Path to Podcasting for Marginalized Genders Live Replay
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Naomi, The Skylark Collective and The International Women's Podcast Awards:
Instagram: https://www.instagram.com/theskylarkcollective
Twitter: https://www.twitter.com/iwpodcastawards
Website: skylarkcollective.co.uk
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
In today's episode of Podcasting Smarter, Steve Glynn and Adam Derus from Experience Milwaukee give helpful tips on how to create a podcast for your local community."The fact that Steve had the foresight to start a podcast, I don't know, how many years ago was it? 5 years ago in 2018 that focused on a city, we thought we were crazy..."In this episode, you will learn the following:1. How Experience Milwaukee got started as a regional podcast for Milwaukee and how the show has evolved over time2. The importance of community in terms of content and audience development3. The benefits of podcasting for a local community, including the impact it can have for local businessesResources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode Norma Jean Belenky Podbean's Head of Events speaks with Steve Glynn and Adam Derus from Experience Milwaukee. They talk about podcasting for your local community, building a regional podcast audience, monetizing and more.[00:01:19] - Experience Milwaukee is a podcast that tells the stories of the people, places and events that make Milwaukee amazing. Adam and Steve have been producing the show for almost five years. They have listeners in 30 countries and 40 states. Steve wanted to give back to the city and create community and Adam joined when he offered to help produce the podcast. [00:04:25] - They've created a playbook for how to create a podcast for a specific place and community. It's important for them to stay regionally focused on Milwaukee and the surrounding areas. Small businesses, local tourism bureau, business improvement districts and elected officials are key features within their playbook.[00:09:13] - Steve and Adam also started the podcast as a quest for free beer. It has grown from $10,000 a few years ago to about $40,000 this year. [00:14:03] - Experience Milwaukee has applied for grants and is looking for specific grant opportunities to collaborate with others within the community. [00:16:23] - Steve and Adam have been have recorded 200 podcast episodes so far. Steve started the podcast named after Milwaukee and Adam and Steve feel lucky to be able to highlight some of Milwaukee's amazing small business owners, some medium business owners and some large business owners.[00:18:10] - Experience Milwaukee is about becoming a connector. Last year they had an event on April 14, 4-1-4 day, which is Milwaukee Day (named after their area code!) They also brought in some local bands and had it at a brewery that sponsors the podcast. They are also elevating the businesses that they have on as guests. [00:20:14] - During the pandemic, Steve and his team team worked with Rally On to create a virtual podcast recording guests remotely. They were able to change their podcasting to virtual podcasting and help small businesses adapt to the pandemic that were closed. [00:22:16] - Steve shares his best tips for creating a regionally specific podcast. He recommends working with small businesses, business improvement districts, travel and tourism organizations, and elected officials in the area. Steve is happy to share his blueprint with anyone who wants to create a regional podcast.[00:24:18] - Adam and Steve are promoting awesome people doing awesome things in Milwaukee. On their podcast, Adam recommends Steve and Steve to other content creators who want to make a podcast about their town. Adam asks everybody at the end of each episode to answer a couple of questions.[00:26:31] - Steve believes the podcasting industry is going to get better in the future. Steve has been to some of the industry conferences and met other podcasters who are in this because it's in their heart and they love it. Steve thinks organizations like Podbean will continue to evolve and create tools that make it easier for podcasters to make this a business and a real job.[00:28:04] - Adam has a list of his favorite podcasts. He listens to "Conan Needs a Friend", “Experience Milwaukee” and true crime podcasts. Adam creates outtake episodes once a year with Adam's voice as a wild card episode!
Other episodes you'll enjoy:
Being a Good Podcast Guest: Interview Best Practices and Jessica Rhodes’ Podcast Entrepreneurship Journey as the Creator of Interview Connections
Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
The new business platform for Podbean's Business and Enterprise plans has been released with a new design, features, and support for companies and organizations to manage multiple podcasts and private secure podcasts."The motive has been to make this a simple, straightforward user experience so people don't have to know a lot of technology or coding or anything like that."Welcome to Podcasting Smarter. In today's episode, we'll be talking with our Director of Communications, Shannon Martin, about our new business dashboard. This dashboard is much more streamlined and user-friendly, and we're excited to share it with our business customers. With this new dashboard, you can easily find support options, manage your channels, and customize your organization page. So if you're a business podcaster or part of a podcast network, be sure to check out our new business dashboard. Thanks for listening!In this episode, you will learn the following:1. What is Podbean's new business dashboard?2. What are the features and benefits of the new dashboard?3. What has the feedback been from users of the new dashboard?
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Watch the Full Demo of the New Dashboard
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. It features podcasting interviews, best practices and helpful tips. In today's episode, Podbean's Director of Communications, Shannon Martin and Head of Events, Norma Jean Belenky talk about Podbean's new business dashboard and some of the features and benefits.[00:00:50] - Podbean has released a new business dashboard for its podcast hosting clients. Business and enterprise plans allow companies and organizations to manage multiple podcasts and internal podcasts that are encrypted and secure. Business plans offers a lot of functionality and the dashboard is much more streamlined and looks really cool. It's for podcasting as a network or using podcasting internally within your company.[00:02:45] - The new business platform from Podbean has a new design and features. An example is that support has been moved to the top of the page. Live chat support is offered exclusively to Podbean's business plan and is on the main dashboard as well. Each organization can now change the color of their organization page and customize it. Groups with private members can use the grouping function to organize employee podcasts.Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 25, 2022
How to Grow Your Show with SEO featuring Deirdre Tshien of Capsho
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Do you want your podcast to rank higher in search engines?
Deirdre Tshien from Capsho is sharing the solution – The SEO strategy for podcasts – so that you can get your podcast to the top of the search results. "The more simple that you can make it, the more that you can break down your sentences so that they're short and sharp and snappy and get to the point. Then that's going to be better for the machine to read it. But it's also actually going to be better.."Deirdre Tshien is the founder of Capsho, an AI-powered podcast copywriter that creates episode show notes, descriptions, social media posts, captions, promotional emails, blog posts, and transcripts in under 10 minutes. She is also the host of Grow My Podcast Show, a podcast for podcasters looking to grow their show.This is Deirdre Tshien's story...I was first introduced to podcasting when my mentor suggested it as a platform to build my credibility and authority. I was new to the tech and set up, but I decided to just start anyway. After a few months, I realized that I wanted an ROI on the time I was putting into podcasting and I started to look into ways to grow my show. That's when I discovered SEO. SEO is the practice of optimizing your web content to make it more visible to search engines. I realized that if I could make my podcast more visible to search engines, I would have a better chance of being discovered by new listeners. I've since transitioned away from social media and towards SEO as my primary method of marketing my podcast. In this episode, you will learn the following:1. How to make the most of your podcast collateral2. How to make an impact with your podcast3. How SEO can help you grow your podcast
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts
Podbean's Enterprise Solution and Case Studies.
Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky and Deirdre Tshien of Capsho will talk about SEO best practices and how to make the most of your podcast collateral to grow your podcast.[00:00:47] - Capsho is an AI powered podcast copywriter. It creates episodes, show notes, description, social media, captions, promotional email, blog post, YouTube, LinkedIn article and full transcript in under 10 minutes. It is the fastest way that podcasts can promote and grow their podcast shows.[00:01:48] - Deirdre got into podcasting in 2020 when she was coaching e-commerce business owners on how to grow their businesses. She didn't know what she was doing at first, but after 3 months of consistent podcasting, she realized she was getting a lot of downloads and conversions from her podcast.[00:04:22] - SEO stands for Search Engine Optimization. Google is the biggest search engine and YouTube is owned by Google. There are many factors that go into SEO such as the keywords, rich media, relevant images and videos, backlinks and social media. Having a content-forward approach is important.[00:06:31] - SEO maximization is important for a business. When she first started podcasting, Deirdre focused more on driving traffic to her podcast through social media. Now she's focusing more on SEO and thinks it's more valuable for his business than social media because it's a long-term strategy.[00:08:45] - SEO is the foundation of podcasting. Google wants to surface more podcasts. As part of search, Google is going to focus more on text-based search. Podcasting is a hot medium and everyone wants a piece of it. SEO improves the searchability and longevity of a podcast.[00:11:47] - SEO is a combination of technical and content aspects of search engine optimization. It's important to make sure that you are targeting things that people are searching for. Moz gives you an indication as to whether the keywords you're using is going to rank. People generally only take information at a fourth grade level. People should always look at how readable their stuff is. Rich media includes things other than the words. Google loves images and videos as it gives it more things to look into. If you're writing everything yourself and you're not writing it within the understanding of AI, you may not rank as high.[00:19:05] - The more content you have out there, the more credibility you are building. With a search engine like Google, for example, backlinks are a way to build authority and credibility. Promotional swaps and blog swaps are also good ways to get those backlinks.[00:21:40] - SEO is the process of setting up a formula for consistently hitting these SEO benchmarks in podcasting. A lot of people enter the podcasting space as a creative outlet to use their voice, to hone their voice, and to make sure their voice is heard. Some podcasts are solo and some are guest based, which makes starting from SEO keyword search a lot more difficult. [00:28:30] - In terms of podcasting. Making sure that your content is SEO optimized also benefits accessibility for your podcast. People consume information in different ways, so repurposing the podcast into an SEO optimized form like a blog post makes it more accessible for people who don't learn through an auditory way.[00:30:17] - Deirdre believes that podcasting is going to keep growing. Short form content is the future of the industry. People's attention spans are getting shorter. People can listen to audio content while they're doing other things. [00:32:14] - Deirdre Tshien started in entrepreneurship over nine years ago. She likes listening to Brene Brown's podcasts, Darling to Lead. Deirdre is also a big fan of the How I Built This podcast.
Other episodes you'll enjoy:
The Power of Podcasting: How to Make an Impactful Podcast Ad
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
Get tips on how to improve your company newsletter by podcasting on the latest episode of Podcasting Smarter!
In this episode, you will learn:
1. How to improve your company newsletter experience with podcasts
2. How to integrate and cross-pollinate your company newsletter and podcasts for your business
3. How to use podcasts to increase employee communication and engagement"People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story."Podcasting can help modernize, update, and make communications more accessible and engaging. It's a great tool to use to break away from screens and allow employees to listen without looking at a screen. You can also see what percentage of the podcast is being listened to on an aggregate level and we have a blog post on how to implement podcasting within your email newsletter strategy.In this episode, you will learn the following:1. How to improve your company newsletter experience with podcasts2. How to get started with podcasting3. How to use podcasts to increase employee communication and engagementResources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts
Podbean's Enterprise Solution and Case Studies. Chapter Summaries:[00:00:01] - Podcasting smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky, Podbean's Head of Events and Shannon Martin, Podbean's Director of Communications will talk about how to improve your company newsletter experience with podcasts to increase employee communication and engagement, as well as how to get started podcasting.[00:00:56] - We're talking about company newsletters on today's episode of Podcasting Smarter. Podcasting is a great tool to modernize, update and make communications more accessible and engaging. It gives employees a break from screens and allows them to listen to a podcast without looking at a screen. In addition to email newsletters, there are options to create a podcast. Podcasts can be well-molded to and expand on how you're communicating with your workforce. In terms of engagement, podcasting is something where you can see what percentage of the episode is being listened to on an aggregate level.[00:07:21] - Podbean has a podcast player that you can embed into your company newsletter. The company newsletter can be either an audio version of the newsletter or a podcast. At Podbean, we make the process of making a podcast easy to distributing. Here is a blog post on how to implement podcasting within your email newsletter strategy on the Podbean blog.[00:10:06] - People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story. According to a study, employee stories are great for a podcast and can help with inclusion and accessibility within the organization. It's a great way to expand upon what's being done with communications.
Other episodes you'll enjoy:
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How Jostens Used Podcasting to Boost Morale and Connect Their Employees
What are Private Podcasts and how are they different from unlisted and public podcasts?
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
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The Podbean Podcast Academy is the place to learn about podcasting: how to start a podcast, grow and promote your podcast, and tips for monetizing podcasts.