Podcasting Smarter
Private Podcasts and Business Podcasts
Episodes
Wednesday Apr 05, 2023
Creating Impactful Branded Podcasts: A Chat with Marcus Engel
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
On this episode of Podcasting Smarter we're speaking with Marcus Engel, the founder of the branded podcast production company, 301 Studios.
Podcasting provides an opportunity for brands to enhance their connection with their target audience through engaging storytelling.
By utilizing a longer form content format, companies can delve deeper into topics, allowing them to share the values and mission underlying their brand in a more meaningful way. As a result, podcasting enables brands to build a solid digital footprint and foster a stronger bond with their audience, which goes beyond superficial engagement seen in some short-form content.
In this interview, Marcus highlights the value of branded podcasts in connecting with listeners in a more profound manner. He emphasizes that companies should focus on creating content that demonstrates their unique brand DNA and allows them to strategically repurpose elements for different social media platforms.
Furthermore, Engel highlights the importance of long-term commitment to podcasting as a means of developing deeper engagement with one's audience.
"Podcasting is the perfect way for brands to showcase who they are, what they do, and what they truly believe in." - Marcus Engel
On this episode, you will learn the following:
What you can do to enhance your brand's visibility with standout branded podcasts.
How to create lasting bonds with your audience using evergreen content.
What embracing the vital role of SEO will do for boosting your podcast's discoverability.
The benefits companies are finding by tapping into the power of social media platforms for successful outreach.
How to welcome an international audience by embracing multilingual content tactics.
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience
Branded Podcast Do’s and Don’ts
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Marcus and 301 Studios here:
LinkedIn: https://www.linkedin.com/company/301-studios/
Instagram: https://www.linkedin.com/company/301-studios/
Website: https://www.weare301.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
On this episode of Podcasting Smarter we're speaking with Helen Fospero. A seasoned journalist, Helen Fospero, sets out to interview inspiring people from around the world for Convex's podcast, The Convex Conversation and discovers a world of diversity, adventure, and the power of giving along the way.
"It gives Convex a really lovely connection with all sorts of interesting people around the world" - Helen FosperoIn this episode, you will learn the following:1. How Helen has uses her traditional journalism background within podcasting - and what those skills are! 2. Best practices and tips for confirming high-profile podcast guests3. Working with big brands on branded content and what's creatively possible, what goes into production and how to get audio and video assets (including music from James Bond movies!)
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Helen Fospero and Convex Conversations here:
LinkedIn: https://uk.linkedin.com/in/helen-fospero-33617437
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/LadyFosp
Website: https://convex.podbean.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
On this episode of Podcasting Smarter we're speaking with Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's new enhanced analytics for Network and Business plans, how you can create detailed reports across all of your podcasts and more! "Start reaching new listeners and get the insights you need to measure success with Podbean's new Network plans and analytics!" - Rob GreenleeRob Greenlee is Podbean's Senior Vice President of Content and Partnerships, with a wealth of experience in the podcasting industry for over 15 years. He is an expert on podcast hosting, monetization, and analytics, and is passionate about helping podcasters succeed. In this episode you will learn:1. The new features that Podbean's Business plans have and how they allow podcasters to control the ads inserted into their content.2. How Podbean's new Network plans give podcasters an aggregate picture of their network's performance, including downloads, playtime, and countries of origin.3. The high value, competitively priced plans offered by Podbean, including a free plan and unlimited aspects.
Resources:Read about Podbean's new Network Plan Analytics: https://blog.podbean.com/new-network-business-analytics-podbean/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to improve your company newsletter experience with podcasts to increase employee communication and engagement
Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
Today's episode is a replay of our live event, "How to Structure an Internal Podcasting Initiative" where we speak to Vimal Parker, Talent Acquisition Content Manager at Slalom, about how they use podcasting to inspire and educate employees, creating powerful connections and driving engagement while piloting a secure and encrypted corporate initiative."There's nothing more powerful than having a consultant in Charlotte, let's say, in our market there, share a story about what we're doing with an amazing client and then share that with our team in Japan. And there's a commonality because of the industry that we're in. So we talk about the industry. We talk about that. We're trying to build connections."
In this episode, you will learn the following:1. How to successfully launch an internal podcasting initiative, including road-mapping, selling the idea to your team, and best practices.2. How organizations can use podcasting to build connections and educate and inspire employees.3. How podcasting can be used to engage and retain employees, and provide insight into an organization's values and culture.Slalom has successfully launched their internal podcasting initiative which they use to build connections and educate and inspire people.
With the help of Podbean, they have implemented a secure internal podcast with over 200 episodes, as well as an external podcast to promote their values and stories to their candidates.
They have also shifted their focus to promoting the use of their podcast to take a break from screens in the time of remote work. Through the use of analytics, they have seen how successful podcasting can be to build connections within their organization and externally.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
On today's episode, we'll be speaking with Podbean's Director of Customer Success, John Kiernan, about eight ideas that corporate podcasts can use to keep employees engaged.
From sharing company culture and history to highlighting achievements and featuring guest speakers, these tips will help you make the most of podcasting within your company.
"Podcasting is such an exciting medium and allows for such an enormous amount of expression and communication within an organization."In this episode, you will learn the following:1. How can companies use podcasting to share company culture and history with employees?2. What are some benefits of using podcasting to highlight employee achievements?3. How can podcasting be used to stay up-to-date on industry news and trends, and share company updates and news?
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Read the full article on Podbean's Blog:
https://blog.podbean.com/corporate-podcast-ideas/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 29, 2022
Tuesday Nov 29, 2022
On this episode of Podcasting Smarter, we're sharing an interview from Podbean's Podcasting Smarter Live series featuring three editors from around the world on how they learned how to edit podcasts and became pod
Stephanie Fuccio is the founder of Podcast Editing Plus and Global Podcast Editors, and a passionate advocate for the power of audio storytelling.
David Roemer is the founder of Genuina Media, a podcasting company that produces original content in Spanish. He is also a member of the Global Podcast Editors community, and is passionate about helping others in the podcasting industry.
Puneeth Shenoy is the editor for some of the top popular names in the podcasting space, including Hala Taha, Jason Waller, Alison Maslan, and Jordan Harbinger. He is also the founder of Podcast Pundits.
Stephanie Fuccio, David Roemer and Puneeth Shenoy have each learned about podcast editing and marketing those skills in unique ways from their own journeys in podcasting.
Stephanie emphasized the importance of being content-focused first and foremost, David discussed the nuances of being a podcast editor in Spanish and how the industry is evolving in Latin America and Puneeth spoke about the importance of maintaining a human touch when editing and the challenges of working with different languages.
All three panelists agreed that there is a market for podcast editing and that it is a skill that is worth charging for."I think an audio editor should always charge."In this episode, you will learn the following:1. The journey of becoming a podcast editor, including the different skills and experience required2. The different ways that podcast editors can be involved in the industry, including working with small businesses or large organizations3. The importance of having a clear understanding of what a podcast editor does and how they can help improve the quality of a podcast
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 22, 2022
The Benefits of an Internal Company Podcast for Your Business
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
On today's episode of Podcasting Smarter, we speak with our Director of Customer Success, John Kiernan, about the benefits of an internal company podcast for your business.
You'll learn about:1. The benefits of an internal company podcast for your business, why you want to have one, how you can implement it, content, ideas, and so much more.2. The entry point for creating the content – and how almost anybody can do it.3. The importance of tone and having a clear voice and direction for your podcast."Podcasting is a fairly low entry point from a financial perspective, meaning that you don't need to go to a studio in the middle of New York City unless you want to, to record all your great podcast content."
Resources:Read more about The Benefits of an Internal Company Podcast for Your Business on our blog.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
The new business platform for Podbean's Business and Enterprise plans has been released with a new design, features, and support for companies and organizations to manage multiple podcasts and private secure podcasts."The motive has been to make this a simple, straightforward user experience so people don't have to know a lot of technology or coding or anything like that."Welcome to Podcasting Smarter. In today's episode, we'll be talking with our Director of Communications, Shannon Martin, about our new business dashboard. This dashboard is much more streamlined and user-friendly, and we're excited to share it with our business customers. With this new dashboard, you can easily find support options, manage your channels, and customize your organization page. So if you're a business podcaster or part of a podcast network, be sure to check out our new business dashboard. Thanks for listening!In this episode, you will learn the following:1. What is Podbean's new business dashboard?2. What are the features and benefits of the new dashboard?3. What has the feedback been from users of the new dashboard?
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Watch the Full Demo of the New Dashboard
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Chapter Summaries:[00:00:01] - Podcasting Smarter is the official podcast from Podbean. It features podcasting interviews, best practices and helpful tips. In today's episode, Podbean's Director of Communications, Shannon Martin and Head of Events, Norma Jean Belenky talk about Podbean's new business dashboard and some of the features and benefits.[00:00:50] - Podbean has released a new business dashboard for its podcast hosting clients. Business and enterprise plans allow companies and organizations to manage multiple podcasts and internal podcasts that are encrypted and secure. Business plans offers a lot of functionality and the dashboard is much more streamlined and looks really cool. It's for podcasting as a network or using podcasting internally within your company.[00:02:45] - The new business platform from Podbean has a new design and features. An example is that support has been moved to the top of the page. Live chat support is offered exclusively to Podbean's business plan and is on the main dashboard as well. Each organization can now change the color of their organization page and customize it. Groups with private members can use the grouping function to organize employee podcasts.Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
Get tips on how to improve your company newsletter by podcasting on the latest episode of Podcasting Smarter!
In this episode, you will learn:
1. How to improve your company newsletter experience with podcasts
2. How to integrate and cross-pollinate your company newsletter and podcasts for your business
3. How to use podcasts to increase employee communication and engagement"People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story."Podcasting can help modernize, update, and make communications more accessible and engaging. It's a great tool to use to break away from screens and allow employees to listen without looking at a screen. You can also see what percentage of the podcast is being listened to on an aggregate level and we have a blog post on how to implement podcasting within your email newsletter strategy.In this episode, you will learn the following:1. How to improve your company newsletter experience with podcasts2. How to get started with podcasting3. How to use podcasts to increase employee communication and engagementResources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe Podbean's blog on Improving Your Company Newsletter with Podcasts
Podbean's Enterprise Solution and Case Studies. Chapter Summaries:[00:00:01] - Podcasting smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky, Podbean's Head of Events and Shannon Martin, Podbean's Director of Communications will talk about how to improve your company newsletter experience with podcasts to increase employee communication and engagement, as well as how to get started podcasting.[00:00:56] - We're talking about company newsletters on today's episode of Podcasting Smarter. Podcasting is a great tool to modernize, update and make communications more accessible and engaging. It gives employees a break from screens and allows them to listen to a podcast without looking at a screen. In addition to email newsletters, there are options to create a podcast. Podcasts can be well-molded to and expand on how you're communicating with your workforce. In terms of engagement, podcasting is something where you can see what percentage of the episode is being listened to on an aggregate level.[00:07:21] - Podbean has a podcast player that you can embed into your company newsletter. The company newsletter can be either an audio version of the newsletter or a podcast. At Podbean, we make the process of making a podcast easy to distributing. Here is a blog post on how to implement podcasting within your email newsletter strategy on the Podbean blog.[00:10:06] - People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story. According to a study, employee stories are great for a podcast and can help with inclusion and accessibility within the organization. It's a great way to expand upon what's being done with communications.
Other episodes you'll enjoy:
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
How Jostens Used Podcasting to Boost Morale and Connect Their Employees
What are Private Podcasts and how are they different from unlisted and public podcasts?
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Oct 11, 2022
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
Want to know what goes into making a top branded podcast? "If you can continually deliver on that stuff without hitting them with a hard sell, you have an audience. And that's different than a customer, right? But with time, you can evolve some of that audience into customers, and it's getting easier and easier to tell the ROI"Chris O'Keeffe is an Executive Producer with JAR Audio, a full-service branded podcast agency. Chris has over 7 years of experience in the audio industry, and has worked on a variety of projects, from audio dramas to branded podcasts.This is Chris' story...I'm Chris O'Keeffe from JAR Audio, and today I'm here to talk about branded podcasting. Branded content differs from a hard sell in that it's all about storytelling and building relationships over the long term. This medium is still new, so there are a lot of skills that are transferable from other industries. For example, at JAR Audio, we work with brands to create custom branded podcasts. We start with strategy and then move on to creation, production, marketing, and reporting. It's important to have a robust mix of marketing approaches, but storytelling is something completely different. If you can entertain or educate without asking for anything in return, you have an audience. And with time, you can evolve some of that audience into customers.In this episode, you will learn the following:1. What goes into making a top branded podcast, including market research, production and content strategy?2. How can audio storytelling be used to build relationships and achieve marketing goals?3. What are some examples of branded podcasts that have been particularly successful?Resources:
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Chapter Summaries:[00:00:01] - Podbean's Podcasting smarter is the official podcast from Podbean. Today's episode features an interview with Chris O'Keeffe from JAR Audio. JAR Audio creates branded podcasts for brands such as Lush, Royal Bank of Canada, Lululemon, and more.[00:01:04] - JAR Audio is a full service branded podcast agency that works with brands to build custom branded podcasts. It's a traditional agency model. Except instead of making creative campaigns or websites or commercials, jar Audio makes podcasts amazing. The company has a full marketing team that launches the podcast and promotes it and reports on it.[00:02:27] - Chris explains how he got into the podcasting industry. He is a writer and his writing partner wanted to create an audio drama in 2018. They invited industry people from Vox, Ringer and Gimlet to spend a weekend with them to create it. He helped launch and develop a show called "Disgraceland".[00:05:36] - In addition to building a career in podcasting, Chris also worked in content strategy and content marketing. He believes in value-driven content, going for telling, not selling, building relationships over the long term. He thinks the battle is being the sort of battle for understanding the value of audio storytelling.[00:09:33] - JAR Audio has worked with big brands such as Expedia, Amazon, T Mobile, Lush, Amex, British Columbia Institute of Technology and the Port of Vancouver. For RBC, they have a show called Disruptors, which has been a runaway hit. T-Mobile built trust with its audience by informing them about its products and services. T-Mobile works with a lot of journalists and takes a journalistic lens to its content marketing. It's important to have the brand strategy and the comms goals and the strategic goals overlaid with that and in tension with that.[00:17:53] - Branded podcasts can be either a panel discussion or a one-on-one interview with a host, or a hybrid format like a Radiolab with more rich sound design and a scripted section. "The Message" from GE is a great example of a branded podcast. Brand podcasting is achievable for brands as the cost is lower than television production. Hosted ads are getting more traction than ads that are read externally because people trust the host. It's an exciting time for brands to be able to tell stories specifically of their brand in an entertaining way and share their brand values. Branded content is changing quickly and it's exciting for the industry.[00:24:35] - In the podcasting landscape, how can companies differentiate their brand story? There is a lot of content out there that's branded podcasts or podcasts that are sponsored. It doesn't have to be JAR audio but you should find a partner in the industry. You can't create a show in a vacuum.[00:26:32] - The discovery phase of a podcast is a combination of art and science. It's a number of foundational workshops, creative ideation planning, competitor analysis, data analysis and creative support. Branding is a big part of the discovery phase and it's important to manage expectations of success.[00:30:52] - Marketing is important in the development of a brand-driven podcast. It's important to focus on the product rather than the brand. When it comes to branding, podcast marketing is important to get the best ROI on every dollar you spend. The best way to grow a podcast audience is to create a unique brand.[00:32:44] - JAR is a full service branded agency. Chris believes in focusing on content first and building trust with the audience. He is a big product person and believes that the best way to market a product is to make a better product and work hard on your product.[00:35:11] - In terms of companies seeing return on investment, they are seeing it. [00:37:29] - The ROI story is different. For each show and for each industry, there's a suite of tools and metrics that help clearly tell that story. [00:38:36] - Chris wants to work with brands that are not scared to have a point of view on social issues and environmental issues. Patagonia is one of his favorite brands now because of the stands that they've made. Chris is excited for the future of branded storytelling.[00:42:46] - Chris recommends working with experts who understand the space and starting exploration. Now. Chris' email is chris@jaraudio.com. If you want to talk directly about anything that they've spoken about today or disagree with him.[00:44:52] - Chris believes the podcasting industry is going to grow for at least the next half decade. Other episodes you'll enjoy:
How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing Content and Finding Your Audience
How Law Firm White & Case is Using Podcasting to Make an Impact Reaching Legal Recruits
Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY
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