On this episode of Podcasting Smarter we're speaking with Marcus Engel, the founder of the branded podcast production company, 301 Studios.
Podcasting provides an opportunity for brands to enhance their connection with their target audience through engaging storytelling.
By utilizing a longer form content format, companies can delve deeper into topics, allowing them to share the values and mission underlying their brand in a more meaningful way. As a result, podcasting enables brands to build a solid digital footprint and foster a stronger bond with their audience, which goes beyond superficial engagement seen in some short-form content.
In this interview, Marcus highlights the value of branded podcasts in connecting with listeners in a more profound manner. He emphasizes that companies should focus on creating content that demonstrates their unique brand DNA and allows them to strategically repurpose elements for different social media platforms.
Furthermore, Engel highlights the importance of long-term commitment to podcasting as a means of developing deeper engagement with one's audience.
"Podcasting is the perfect way for brands to showcase who they are, what they do, and what they truly believe in." - Marcus Engel
On this episode, you will learn the following:
- What you can do to enhance your brand's visibility with standout branded podcasts.
- How to create lasting bonds with your audience using evergreen content.
- What embracing the vital role of SEO will do for boosting your podcast's discoverability.
- The benefits companies are finding by tapping into the power of social media platforms for successful outreach.
- How to welcome an international audience by embracing multilingual content tactics.
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