Podcasting Smarter
Private Podcasts and Business Podcasts
Episodes
Thursday Oct 06, 2022
Thursday Oct 06, 2022
In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter series.
Podbean's Head of Events, Norma Jean Belenky speaks with Mike Maynard and Nesbert Musuwo of Napier B2B.
Mike is the Managing Director/CEO of Napier, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. Mike acquired Napier in 2001 and subsequently acquired Peter Bush Communications and Armitage Communication, growing the company to about 40 people today. Since that time, he has directed major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries.
Mike offers a unique blend of technical and marketing expertise and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager.
Nesbert is an Account Manager and has marketing managerial experience dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s. Nesbert joined the team in 2019, with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing.
Nesbert is responsible for growing social media platforms to an incredible level with phenomenal following and engagement, e-mail marketing campaigns, events management, website content writing and more. Originally from Zimbabwe, Nesbert speaks two fluent languages, and is a passionate and energetic member of the Napier team with a keen eye for detail.
We'll discuss how podcasting can share the story of your brand in an engaging way, how to build audience and what a successful branded content audience is, repurposing content, best practices and more.
We'll also cover..
The benefits of branded podcasts
How branded podcasts make an impact and what that impact looks like
What kind of audience branded podcasts should reach for in regard to size or specific target market
How many different kinds of companies can benefit from branded podcasts
The work Napier B2B does with their branded podcast clients
How to make products appealing that may not have the most commercial appeal or be that “interesting”
Repurposing content and how it fits within a larger marketing strategy with content creation from podcast, e-books and articles written as a roundtable.
Best practices for podcast creation in regard to your brand and what companies looking to get into branded podcasts should can do to start!
You can re-watch the live panel here on Podbean's YouTube and you can find Mike and Nesbert and learn about the work Napier B2B does here.
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Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Thursday Aug 25, 2022
Thursday Aug 25, 2022
In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter series.
Podbean's Head of Events, Norma Jean Belenky speaks with Dave Delaney, a Keynote speaker, author, podcaster and the founder of Futureforth.com. We'll discuss how podcasting can empower employees with a sense of ownership and community to improve employee satisfaction and retention within your organization.
We'll also cover..
Why Employee Retention is such a big issue right now
How to minimize the resources that companies will spend in filling a role within their organization
What directly effects employee retention
How podcasting helps with employee retention
How can podcasting contributes to assessing the needs of your employees?
Best practices for improving employee communication and trust
How organizations can empower their employees with podcasting initiatives
How storytelling makes an impact within an organization
How we can use podcasting to sustainably deepen organizational communication on a long term basis
You can re-watch the live panel here on Podbean's YouTube and you can find Dave and learn about the leadership communication and professional development they offer at Futrueforth.com.
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Corporate Podcast Smarter is an official in-house podcast by Podbean.
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
In this episode of Podcasting Smarter, we discuss embeddable players and how they work within Podbean's Enterprise and Business podcasting solution.
We're speaking to Podbean's Director of Communications, Shannon Martin, about how to utilize an embeddable podcast player within your organizations podcasting and communications strategy, how the technology works and the benefits for your organization including..
What internal podcasting is for enterprise-level organizations
The definition of an embeddable player for internal podcasting
How an embeddable podcast player is secure
How you can use embeddable podcast players within an LMS or MS Teams
The benefits and features of an embeddable podcast player
Find out more about Podbean's business solutions at https://www.podbean.com/enterprise/enterprise-podcast-solution and reach out to us with any questions or to get in touch with the Enterprise team at podcastingsmarter@podbean.com.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
One of our latest case studies features Podbean's Podbean's Director of Customer Success, John Kiernan, speaking with White & Case's Legal Recruiting Coordinator, Juliette Fernandez and Senior Manager in Employer Brand Communications, Andrew Farmer as they discuss how they use podcasting to showcase their firm's culture, values and why it's a great place for a legal career!
White & Case LLP is an international law firm based in the USA. The firm has been operating for more than a century and has 45 offices in 31 countries worldwide. White & Case is one of the top ten law firms worldwide in terms of revenue.
In this episode they'll cover:
How podcasting became a solution within the pandemic to get in front of upcoming graduates and candidates
White & Case's podcast, On the Record with White & Case and how they offer interview tips and tell personal stories, breaking down a lot of the mystery of the legal interview process for recent graduates
How podcasting became an opportunity to listen to their audience and create content that recent graduates find value in
Their podcast production and content creation strategy
How inviting different voices from within the White & Case community has enabled them to share different perspectives and experiences within the organization
Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.
To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at podcastingsmarter@podbean.com
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Tuesday Aug 02, 2022
How Jostens Used Podcasting to Boost Morale and Connect Their Employees
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
Check out this case study with John Kiernan, Podbean's Director of Customer Success and Jostens' National Director of Learning and Development, Mark Bussel as they discuss how Jostens is using podcasting internally to boost employee morale and within their internal communications and learning and development initiatives.
In this episode they'll cover:
Why podcasting is a good fit for Jostens and how podcasting enabled them to approach internal communications in a different way
How podcasting grew within their organization and they developed different internal channels for content
How podcasting made the difference in regard to having a great impact then written or video content
The employee's positive experience with podcasting at Jostens
How easy and straightforward the podcasting process was for their organization
How podcasting empowered their employees and gave them an opportunity to communicate, opening up a two-way conversation
Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.
To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at podcastingsmarter@podbean.com
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Tuesday Jul 26, 2022
Tuesday Jul 26, 2022
In this episode of Podcasting Smarter, we're talking all about private podcasts, the definition of a private podcast and how it's different from unlisted and public podcasts.
We're speaking to Podbean's Head of Enterprise Sales, Mark Pafume, about the use cases for private podcasts, the benefits of private podcasting including security, ease-of use, mobility with the Podbean Pro App and how organizations are implementing this technology.
In this episode we'll cover:
Why organizations would want to use private podcasting
What makes private podcasting secure
How podcasters who also have more corporate careers can bring their love of podcasting into the organizational communication initiatives
Podbean's Case Studies that highlight some organizations using private podcasting
Podbean's secure private podcast app, Podbean Pro
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Mar 22, 2022
Brand Building with Company Branded Podcasts at EY
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
In this episode of Podcasting Smarter, John Kiernan our Head of Marketing sits down with EY Germany to speak about how they've incorporated branded podcasts into their overall branding strategy.
To watch the video of this interview and to read more about the case study, here's Podbean Pro Enterprise link .
If you'd like to learn more about corporate and branded podcasts you can find our more from Podbean Enterprise.
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Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Aug 10, 2021
How to build branded podcasts with Kaspersky!
Tuesday Aug 10, 2021
Tuesday Aug 10, 2021
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode!
Chapters: 0:00 Intro 0:34 Who is Kaspersky and who is Susi O'Neill? 2:06 When and why did Kaspersky decide to start a podcast? 5:06 Thinking of your branded podcast as an audio series. 8:04 What's the production and creation process of the audio series? 12:07 Video content vs audio content (pros, cons, and considerations) 18:05 Creating marketing content for a specific medium 24:58 Branded podcasts can be for any business of any size. 28:11 The benefits of having a company branded podcast 29:31 Advice for starting a branded podcast. 31:56 Remember: Your podcast is still a podcast! Check out Tomorrow Unlocked: Fast Forward - https://www.tomorrowunlocked.com/fastforward Learn about Podbean's enterprise services: https://www.podbean.com/enterprise
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
Wednesday Apr 21, 2021
How Jostens Used Podcasting To Boost Morale and Connect Their Employees
Wednesday Apr 21, 2021
Wednesday Apr 21, 2021
Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other, and deliver important and entertaining content in ways they never before thought possible. Enjoy the episode!
Tuesday Mar 30, 2021
How To Start an Internal Communications Podcast with Signature Performance!
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness and highly positive feedback around their podcast. Enjoy the episode!
Chapters: 0:27 - Who is Signature Performance? 1:47 - When did Signature Performance decide to start an internal podcast? 5:17 - What was the catalyst that made Signature Performance decide to start a private podcast? 9:04 - The power of voice and how to leverage your management team as ambassadors. 13:21 - How podcasting has fostered communication across the organization. 14:15 - The importance of creating curated content that's secure and not public facing. 17:58 - Who's responsibility is it to create, produce, and release the podcast content? 20:15 - How you can create a high quality podcast on a small budget and with minimal gear. 22:29 - How to create awareness and high engagement about new content 25:35- How to reduce noice and raise engagement 27:55 - What has the feedback been from the private podcast? 29:03 - Advice for businesses looking to bring podcasting into their workplace?
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/