Podcasting Smarter
Private Podcasts and Business Podcasts
Episodes
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
In today's episode of Podcast Smarter we return with our third of three episodes with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.
Explore the essence of building and utilizing a faithful, interactive podcast community and monetize that community in this episode of 'Podcasting Smarter'. Learn about the importance of consistent listener engagement and innovative methods, such as the 'question of the episode' and interactive Q&As on Patreon. Discover how a listener-centric approach can revolutionize your podcast outreach and enhance your revenue.
We dive into the art of humanizing communication to build a stronger audience bond, emphasizing that every listener should feel personally connected with despite the thousands of downloads per episode. The conversation expands on podcast monetization methods, illuminating the idea that monetization could mean a new follower or client, not just revenue.
The episode moves forward to the significance of collaborations with brands you love. Hear about how delivering authentic recommendations to your listeners can increase your income. Learn the trick to naturally weave in product talks into your chats. This episode is invaluable for podcasters wishing to engage authentically with their audience and diversifying their revenue streams.
We further delve into the rich world of podcast monetization with Podbean, uncovering the benefits sponsors bring to the podcast content and how promotional partnerships form a beneficial scenario for both parties. It includes strategies for managing your podcast successfully and compelling insights from Bethany, a podcast guru specializing in Black and BIPOC podcasts. Understand the power of resilience in the over-saturated podcast market.
Finally, we discuss strategies for making the best use of various programs and tools for quicker and easier editing and production, allowing you to concentrate on the creative and engagement aspect of your podcast. Tune in to this enlightening discussion and start making your podcast work harder for you today!
"Developing that one-on-one connection, I always try to emphasize the importance to my clients that they are talking to one person. They may have 10,000 downloads for that episode, but when that person is listening, they think that they're talking to them. One person" - Bethany Hawkins, Crackers in Soup
Bethany is an experienced podcast consultant known for her innovative strategies to enhance audience engagement and improve podcasting efficiency. With a passion for creating meaningful connections, she emphasizes the importance of fostering one-on-one relationships with listeners and leveraging platforms like Podbean for live Q&A sessions. Bethany's expertise extends to monetization strategies, where she encourages her clients to think outside the box and seek partnerships that resonate with their audience. With her insightful approach to podcasting, Bethany has helped numerous podcasters establish deeper connections with their listeners and achieve sustainable growth.
Here are the main takeaways of today's episode:
Mastering Strategies for Engaging Your Podcast Audience to Keep Them Coming Back for More
Uncover the Importance of Crafting the Perfect Question of the Episode to Ignite Audience Interaction and Participation
Unleash the Power of Utilizing Podbean for Live Q&A Sessions to Foster Real-Time Engagement and Connection with Your Listeners
Unlock Monetization Strategies to Turn Your Passion for Podcasting into a Lucrative Venture
Discover the Benefits of Hiring Help for Podcast Production and Growth to Streamline Your Workflow and Elevate Your Content
The key moments in this episode are:
00:00:26 - Building a Loyal and Interactive Community 00:03:12 - Strategies for Patreon and Monetization 00:09:27 - Diversifying Monetization Strategies 00:15:23 - Importance of Promoting Your Own Product 00:15:43 - Resilience of Marginalized Voices 00:18:21 - Hiring Others for Podcast Support 00:20:11 - Leveraging Strengths and Tools for Podcasting 00:21:09 - Conclusion and Podcasting Tips
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=Ub4l6a6wjZ4
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Bethany and Crackers in Soup:
Facebook: https://www.facebook.com/bcrackersinsoup
Instagram: https://www.instagram.com/bcrackersinsoup/
LinkedIn: https://www.linkedin.com/in/crackersinsoup/
Tik Tok: https://www.tiktok.com/@crackers_in_soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Apr 02, 2024
Crafting Authenticity: The Key to Podcast Longevity with Bethany Hawkins Pt. 1/3
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
In today's episode of Podcast Smarter we speak with with Bethany Hawkins, the founder of Crackers and Soup, a podcast production company.
We'll share a look into the effective strategies that have empowered black-owned podcast businesses to excel. The conversation sheds light on Bethany’s distinctive methods for creating engaging podcast content, offering valuable insights for podcasters aiming to attract and retain a diverse listener base. This episode not only highlights Bethany’s success in the industry but also prompts podcasters to consider how they can adopt similar tactics to enhance their own growth and reach.
"You really have to know and understand what you're doing in your business... So you are getting your audience excited about that particular topic before you even drop it, before you even launch it." - Bethany Hawkins, Crackers in Soup
Bethany's journey from the corporate world to becoming a successful black-owned business owner is nothing short of inspiring. With her keen insights, Bethany has been instrumental in guiding podcasters to create authentic connections with their audiences, leading to remarkable growth and impact. Her unique approach focuses on aligning the client's personal strengths with their podcasting goals, ensuring genuine and enduring engagement. Bethany's expertise and dedication have empowered countless individuals to find their voice and build thriving podcast communities.
Here are the main takeaways of today's episode:
Mastering the Art of Growing Your Podcast Audience
Launching a Successful Podcast Service Business
Empowering Black-Owned Podcast Businesses with Effective Strategies
Crafting Engaging Podcast Content to Captivate Your Audience
Harnessing the Power of SEO for Explosive Podcast Growth
The key moments in this episode are:
00:01:00 - Bethany's Journey to Podcasting 00:07:44 - Overcoming Initial Podcasting Challenges 00:13:07 - Keeping the Audience Engaged 00:14:36 - Leveraging Taylor Swift and Travis Kelsey News 00:15:06 - Keyword Utilization and SEO 00:15:22 - Gaining Traction and Building Audience 00:15:39 - Closing Remarks and Contact Information
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=Ub4l6a6wjZ4
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Bethany and Crackers in Soup:
Facebook: https://www.facebook.com/bcrackersinsoup
Instagram: https://www.instagram.com/bcrackersinsoup/
LinkedIn: https://www.linkedin.com/in/crackersinsoup/
Tik Tok: https://www.tiktok.com/@crackers_in_soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
Are you ready to step up your podcast game and achieve enhanced content quality and a loyal listener base?
We've got the solution to help you make it happen as we speak to the Dear Alice Design podcast about how the keys they've used to grow their audience. On this episode we'll dive deeper into their success and share strategic podcast marketing tips to take your show to the next level.
"Trust, show up for them every time. It's great. We actually record three at a time when we sit down to do it, when we actually have the space carved out and the lights are set up and the cameras and we're actually doing it, it's just easier to bang out a couple." - Cori Place, The Dear Alice Podcast
In this special episode of Podcasting Smarter, we take you behind the scenes of Dear Alice, a popular interior design podcast renowned for their effective strategies in community building and fan engagement. Discover how they've skillfully integrated visual elements like Instagram to complement their audio-centric content, how they solicit and incorporate audience feedback, and how they consistently keep their content fresh and captivating. We also give you an insight into their marketing strategies and the genuinely relatable ways they connect with their audience across different platforms.
This is a continuation of last week's episode where we'll delve into deeper discussions with Dear Alice's creators: Corey Place, Jess Bennett, and Suzanne Hall as they candidly share their professional experiences in the interior design world, sharing both triumphs and hiccups that have shaped their successful journey. They stress the importance of learning from failures, the universal relevance of interior design, and share intriguing stories that make their journey relatable and inspiring.
The episode further dissects controversial topics and design trends, providing a balanced perspective on issues like the downside of disposable furniture. Their refreshing outlook on staying relevant in the fast-paced industry and the significance of consistency for audience engagement are invaluable insights for aspiring designers, decor enthusiasts, or anyone intrigued by the magical world of interior design. Be a part of their vibrant, design-centric universe by tuning into this insightful and compelling episode.
Here are the main takeaways of today's episode:
Master strategic podcast marketing to reach a wider audience and grow your show.
Engage your listeners through social media platforms to build a loyal and interactive community around your podcast.
Explore polarizing design topics to create engaging and thought-provoking content for your listeners.
Build a marketing runway strategy to consistently promote your podcast and attract new listeners over time.
Enhance audience engagement and drive podcast growth through effective communication and interaction.
The key moments in this episode are:
00:02:23 - Marketing the Podcast 00:04:13 - Building a Runway for the Podcast 00:06:57 - Audience Engagement and Live Events 00:11:08 - Leveraging Visual Social Media 00:12:07 - Engaging with Audience 00:13:09 - Staying Innovative 00:21:18 - Top Performing Episodes 00:23:45 - Creating Buzzworthy Content 00:24:24 - Consistency in Podcasting 00:25:13 - Audience Expectations 00:27:01 - Recording Best Practices
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Watch the video of this event on YouTube:
https://www.youtube.com/watch?v=_rl4MDcWvCc
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Connect with Jess, Suzanne and Cori:
The Dear Alice Podcast: https://dearalice.podbean.com/
Instagram: https://www.instagram.com/alicelaneinteriors https://www.instagram.com/alicelanehome https://www.instagram.com/hallahall/ https://www.instagram.com/jessica_alicelane https://www.instagram.com/coriplace
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Uncover the unexpected secret to skyrocketing your podcast's visibility and audience expansion.
You wouldn't expect a podcast marketing expert's advice to be tied to middle school memories and the power of personal connections. But what if I told you that forming genuine partnerships with major podcast platforms and using their preferred communication methods could be the game-changer for your podcast growth?
Imagine the impact of understanding the platform partner's app priorities and utilizing social media in a way that goes beyond conventional strategies. It's all about creating a strong foundation through personal connections and innovative cross-promotion techniques. And that's just the tip of the iceberg.
Get ready to discover the strategies that will take your podcast from under the radar to the spotlight. Stay tuned for the surprising key to unlocking your podcast's full potential.
"Another thing to find a balance with is call to actions in the content. So I've had hosts who are hesitant to ask for things like ratings and reviews, but I try and help them understand that these things are important. And then we find where in the podcast content that that fits best. So finding that balance between the content and the promotion side." - Catrin Skaperdas
In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast:
Maximize Podcast Visibility and Audience Growth
Form Strategic Alliances with Podcast Platforms
Share Information Effectively for Optimal Results
Achieve a Harmonious Content-Promotion Balance
Expand Network and Forge Partnerships for Podcast Expansion
Today's special guest is Catrin Skaperdas.
Catrin Skaperdas continues our conversation and shares her journey of managing partnerships with major podcast platforms, emphasizing the importance of building strong relationships. She believes in forming genuine connections, getting to know the individuals behind the job, and maintaining detailed notes to ensure a personalized approach. Catrin's advice revolves around understanding the platform's preferred methods of communication and app priorities, ultimately tailoring the podcast's promotional activities to align with the platform's objectives. Furthermore, she emphasizes the significance of social media presence, recommending a focused approach on one platform rather than spreading too thin. Catrin's marketing techniques, such as cross-promotion campaigns and attending industry events, have been instrumental in expanding podcast networks. Catrin's insights on balancing content creation and promotional activities, alongside her innovative marketing techniques such as cross-promotion campaigns and networking at industry events, offer aspiring podcasters valuable strategies for expanding their podcast networks.
The key moments in this episode are:
00:02:08 - Building Relationships with Podcast Platforms 00:06:36 - Balancing Content Creation and Promotion 00:09:23 - Effective Social Media Strategies 00:11:41 - Innovative Marketing Techniques for Podcast Networks 00:14:02 - Leveraging Networking for Podcast Growth 00:14:44 - Partnering for Network Growth 00:15:09 - Impact of Collaborations
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Apply to have YOUR podcast featured on Podbean:
https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1
Other episodes you'll enjoy:
The First Part of our Conversation with Catrin on Podcast Growth Tips
Podbean's Apple Subscription Integration
Podbean's Descript Editing Integration
Get in Touch with Catrin:
TikTik: https://www.tiktok.com/@catrinskaperdas
Instagram: https://www.instagram.com/catrinskaperdas
LinkedIn: https://www.linkedin.com/in/catrinskaperdas/
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
Today's episode is a replay of our live event, Amplify Your Audience: Navigating Discoverability as an Indie Podcaster with Lynz Floren of Growth Network Podcasts as part of Podbean's Summer of Discoverability Live Event Series!
"Optimizing podcast metadata, including clear and descriptive show notes, is crucial for improving search rankings and helping people find your podcast." - Lynn Floren
In this episode of Podcasting Smarter, Lynz Floren shares creative strategies for improving discoverability and attracting listeners to your podcast. Lynz is at the helm at Growth Network Podcasts and his grasp of unique strategies and a refined methodological approach have been instrumental in redrawing the discoverability landscape for independent podcasters. Over the years, he has amassed invaluable experience that aids him in comprehending and dealing with the biggest bottlenecks that usually halt the growth trajectory of podcasts.
In this episode, you will be able to:
Peel back the layers of strategies crafted for boosting your podcast's discoverability.
Comprehend why maintaining a dependable rhythm of high-quality content is key to audience retention.
Learn to strategically tweak your podcast metadata for enhancing discoverability.
Wield the power of social media for an impressive increase in your podcast exposure.
Incorporate creative methods to excel in audience engagement while enhancing discoverability.
Watch the video replay of this live event:
Amplify Your Audience: Navigating Discoverability as an Independent Podcaster
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Connect with Lynz and Growth Network Podcasts on socials:
LinkedIn: https://www.linkedin.com/company/growthnetworkpodcasts/
https://www.linkedin.com/in/lynzfloren/
Instagram: https://www.instagram.com/gnpshows
Twitter: https://twitter.com/GNPshows
TikTok: https://www.tiktok.com/@growthnetworkpodcasts
Website: https://growthnetworkpodcasts.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
Today's episode is a replay of our live event, Branded Podcasting: Amplifying Your Brand's Voice with Lower Street featuring Harry Morton and Shannon Martin as part of Podbean's Summer of Discoverability Live Event Series!
"Most of the listenership growth is going to come through word of mouth... So we want to make a show that is worthy of being shared, that is recommendable... That means making a great show and making it easily recommendable." - Harry Morton
Please join us in welcoming Lower Street Studios: Harry Morton and Shannon Martin. With a keen understanding of the podcasting landscape, they've repeatedly demonstrated their competency in leveraging brand storytelling as a tool to resonate with niche target audiences. The combination of Harry's detailed-oriented execution and Shannon's creative zeal are the ingredients that enrich their branded podcasts with a riveting narrative that hooks the listener from the get-go. By ensuring that their podcasts are not only interesting but also positioned uniquely amid the existing gamut, they’re redefining the art and technique of podcasting.
In this episode, you will learn how to:
Discover the power of a deep understanding of your podcast's target audience and their listening habits.
Uncover strategies to build long-lasting and meaningful relationships with your listeners.
Explore the ins and outs of creating engaging, value-packed content for your podcast.
Practice setting clear, intentional goals for your podcast for maximum growth.
Be able to use podcast conversations as a tool for fostering meaningful engagement and connection with listeners.
Watch the video replay of this live event:
Branded Podcasting: Amplifying Your Brand's Voice with Lower Street
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Connect with Lower Street on socials:
LinkedIn: https://www.linkedin.com/company/lower-street/ https://www.linkedin.com/in/harrymorton/ https://www.linkedin.com/in/shannonmartinwrites/
Twitter: https://twitter.com/thelowerstreet
Facebook: https://www.facebook.com/lowerstreetmedia
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
Today's episode is a replay of our live event, Podcast Discoverability: Boosting Your Reach and Growing Your Audience, featuring Russ More of Pacific Content as part of Podbean's Summer of Discoverability Live Event Series!
"Podcasts provide an opportunity to tell a story and add value, allowing brands to make a lasting impression on listeners". - Russ More
Russ More is a leader in podcast discoverability. With more than a decade of experience in audio production and audience development, he has honed a keen understanding of the industry's ever-evolving landscape. Russ is the audience development and paid media lead at Pacific Content and Chief Operating Officer at Fable & Folly Podcast Network and has developed expert knowledge on attracting and engaging audiences, making him an authoritative voice in the realm of podcast discoverability.
Russ shares about podcast discoverability strategies for both brands and independent podcasters. He reveals valuable insights on leveraging social media, collaborating with established shows, and optimizing SEO techniques.
In this episode, you will:
Learn innovative strategies for enhancing podcast visibility and brand recognition.
Explore effective ways to utilize both owned and earned channels for comprehensive podcast promotion.
Gain insights into effective paid advertising that can target potential audiences of podcasts in similar niches.
Grasp the transformative potential of personal connections and word-of-mouth promotion for increasing your podcast listenership.
Master the secret to designing content that engages audiences and intensifies your brand loyalty.
Watch the video replay of this live event:
Podcast Discoverability: Boosting Your Reach and Growing Your Audience
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch all of our video events on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Connect with Russ and Pacific Content on socials:
LinkedIn: https://www.linkedin.com/company/pacific-content/ https://www.linkedin.com/in/russ-more-a7280887/ Twitter: https://twitter.com/pacificcontent Instagram: https://www.instagram.com/pacificcontentco/ WebsiteL https://pacific-content.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jun 20, 2023
Creating Successful Branded Podcasts with Roger Nairn of JAR Audio
Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
On this episode of Podcasting Smarter we're speaking with Roger Nairn.
Roger is the Co-Founder and CEO of JAR Audio and joins us today to discuss the creation and keys to successful branded podcasts: differentiation, strategy, and audience growth.
"A branded podcast is all about creating long term relationships with audiences." - Roger Nairn
Branded podcasts are a popular marketing strategy for businesses to connect with their target audience and provide valuable content while promoting their brand. The key to a successful branded podcast is to create engaging stories, provide useful information, and focus on the needs and interests of the audience. This approach increases brand affinity and establishes a long-term relationship between the brand and its audience. By carefully crafting content and strategically aligning with the brand's messaging, businesses can create a powerful and memorable podcast that drives brand awareness and growth.
During this conversation with Roger Nairn, we discuss the vital role of audience research and understanding in creating a branded podcast.
Roger emphasizes the importance of focusing on audience needs, crafting a story that resonates with them, and adding value without being overly promotional about the brand. By creating an amazing podcast first, brands can deliver their message more powerfully and effectively, as seen with Expedia's successful branded podcast, Out Travel The System.
The key takeaways in this episode are:
Delve into the significance of differentiation, strategic planning, and audience expansion in launching a successful branded podcast.
Navigate the complexities of production logistics for branded podcasts, particularly within large corporations.
Develop skills in securing versatile guest bookings and how to provide high-caliber recording setups to ensure quality content.
Unravel the world of podcast monetization and strike the ideal balance between advertising and authentic storytelling.
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative
Creating Impactful Branded Podcasts: A Chat with Marcus Engel
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Roger and JAR Audio:
Facebook: https://www.facebook.com/wearejar/
Twitter: https://twitter.com/jar_audio
LinkedIn: https://www.linkedin.com/company/jar-audio/ https://www.linkedin.com/in/rogernairn604/
Website: https://jaraudio.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Vice President of Sales & Marketing Mark Pafume, about Podbean's SOC 2 Type II announcement!
Have you heard the myths surrounding SOC 2 Type II certification for secure podcast hosting?
Myth: SOC 2 Type II certification only applies to IT systems, not podcast hosting platforms.
But what if we told you that this myth is holding your organization back from increased security and streamlined processes?
The truth is that SOC 2 Type II certification provides stability and security for Podbean customers, and we'll share how!
"At the end of the day, what you're guaranteeing is that the company will continue to operate regularly and that your information will be secure." - Mark Pafume, Podbean's Vice President of Sales & Marketing
In this episode, you will be able to:
Unearth the powerful benefits of SOC 2 Type II certification in maintaining Podbean's dependable and secure environment.
Delve into the unmatched options Podbean Pro offers corporate users for hosting confidential podcasts.
Comprehend why SOC 2 Type II certification is crucial for organizations planning to adopt innovative SaaS tools.
Explore how Podbean's SOC 2 Type II certification brings enhanced procedures and cost reductions to large organizations.
Resources:
Read more about Podbean's SOC 2 Type II Compliance on our blog:
https://blog.podbean.com/enterprise-level-data-security/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative Corporate Podcasting Smarter LIVE REPLAY
The Benefits of an Internal Company Podcast for Your Business
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday May 23, 2023
Maximizing Your Brand with Customized Company Podcast Landing Pages
Tuesday May 23, 2023
Tuesday May 23, 2023
On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podcast Specialist Roni Gosch, about Podbean's new company podcast landing pages!
Podbean’s Pro Plan users are now able to take advantage of several benefits. These include website templates with a sleek and modern design that provides an intuitive user experience. Additionally, users can now upload a header background image to showcase their brand and switch between light and dark modes to suit their preferences.
"We've got an incredible platform for businesses with private encrypted and secure podcasting... You can even customize the CSS coding on any of these pages." - Roni Gosch, Podbean's Podcast Specialist
In this episode, you will learn how to:
Elevate your company's online presence with tailor-made landing pages that highlight your unique brand and content.
Streamline user access to your podcast library through intuitive direct links.
Personalize your platform's appearance with custom background images and CSS coding.
Offer users the flexibility to toggle between 'Light and Dark' mode and select from 'List' and 'Grid' viewing options.
Harmonize your visual identity across different platforms for a seamless and impactful user experience.
Resources:
Read more about Podcast Company Landing Pages on our blog:
https://blog.podbean.com/podbean-releases-newly-designed-company-podcasts-landing-page/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com