Podcasting Smarter
The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Episodes
Tuesday Mar 07, 2023
Maximizing Podcast Revenue: Programmatic Advertising Explained
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's programmatic advertising, the benefits for both brands and podcasters and how you can monetize your podcast using this incredible technology!
"Programmatic advertising allows advertisers to buy advertising inventory in real time with the possibility of showing an ad to a selected target group within a specific content."On this episode, you will learn the following:1. Discover how programmatic advertising can benefit both podcasters and brands.2. Learn the technology behind podcast advertising and hear how it is used for more than just ads.3. Explore the different ways brands can use the Podbean's ad solutions, Ads Marketplace and programmatic advertising to maximize their revenue.
Resources:Register for our free upcoming event:
Maximizing Your Podcast Reach: The Power of Programmatic Advertising
Sign up for programmatic advertising now:
https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace
Podbean's In-App Promotion:
https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 28, 2023
Tuesday Feb 28, 2023
Today's episode is a replay of our live event, "Celebrating Black Voices in Podcasting: Community, Business & Storytelling".
Join Deneen L. Garrett, Reginald Howard, Jazz Williams, and Danielle Desir Corbett as they share their inspiring stories of creating community, transforming their podcasts into businesses, navigating the podcasting industry, and uplifting Black voices and perspectives.
"It's not one sided, it's also give and take, and it's not necessarily always money." - Danielle Desir Corbett
In this episode, you will learn the following:1. How to Utilize Podcasting Expertise to Further Your Business as a Podcast Service Provider2. How Celebrating Black Voices in the Podcasting Industry Lifts Up All Creators3. How Podcast Creators Are Bringing Joy and Inspiration to the Podcasting Medium
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
Afros & Audio founder Talib Jasir on creating a podcast conference, community and using creativity in podcasting
Get in Contact with the Panelists:
Deneen L. Garrett:Podcast: https://www.womenofcoloranintimateconversation.com/ LinkedIn https://www.linkedin.com/in/deneenlgarrett IG https://www.instagram.com/deneenlgarrett/
Danielle Desir Corbett:Podcast: https://wocpodcasters.co/
Instagram: https://www.instagram.com/thedanielledesir/ LinkedIn: https://www.linkedin.com/in/danielledesir/ Twitter: https://twitter.com/thethoughtcard Jazz Williams:Instagram: https://www.instagram.com/jazzytonair/ Facebook: https://www.facebook.com/JazzCastPros/ Network Page: https://www.podbean.com/podcast-network/JazzCastPros Website: www.Jazzcastpros.com Reginald Howard: Instagram: https://www.instagram.com/reginaldahoward/ LinkedIn: www.linkedin.com/in/reginaldahoward Tik Tok: https://www.tiktok.com/@reginaldahoward
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
Today's episode is a replay of our live event, "Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network" where we speak to Todd Eury, CEO of the Pharmacy Podcast Network, about how they've built a thriving podcast network of almost 50 shows and built consumer trust to partner with leading brands in their niche! "Consistency is the key to success in podcasting because you can continuously refine and improve upon every aspect of what you're doing."
In this episode, you will learn the following:1. Best Practices and Tips for Podcasters Who are Looking to Start a Podcast Network
2. What It Takes to Transition from a Single Podcast to a Podcast Network
3. The Defined Measurements of Success for Any Podcast Network
The Pharmacy Podcast Network (PPN) is the world's largest network of podcasts dedicated to the pharmacy professional and industry insiders leading pharmacy care. They feature more than 40 different hosts interviewing dynamic people in the pharmacy industry making a difference for our profession, customers, and the patients they serve.The PPN started in March of 2009 and has generated more than 2,000+ episodes publishing 6 to 7 days per week with over 140K+ listeners per month. The PPN was the first podcast to release continuing education for pharmacists in 2019 and was voted 'Healthcare Podcast of the Year' in 2022 by the Healthcare and IT Marketing Community (HITMC).
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Breaking Down Podbean’s Enhanced Analytics for Networks and Business Plans with Rob Greenlee
Slalom’s Vimal Parker on Structuring an Internal Podcasting Initiative Corporate Podcasting Smarter LIVE REPLAY
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
The Pharmacy Podcast Network:
Instagram: https://www.instagram.com/pharmacypodcast/
LinkedIn https://www.linkedin.com/company/pharmacy-podcast/
Twitter: https://twitter.com/PharmacyPodcast
Facebook: https://www.facebook.com/PharmacyPodcast/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
On this episode of Podcasting Smarter we're speaking with Rob Greenlee, Podbean's SVP of Content and Partnerships, about Podbean's new enhanced analytics for Network and Business plans, how you can create detailed reports across all of your podcasts and more! "Start reaching new listeners and get the insights you need to measure success with Podbean's new Network plans and analytics!" - Rob GreenleeRob Greenlee is Podbean's Senior Vice President of Content and Partnerships, with a wealth of experience in the podcasting industry for over 15 years. He is an expert on podcast hosting, monetization, and analytics, and is passionate about helping podcasters succeed. In this episode you will learn:1. The new features that Podbean's Business plans have and how they allow podcasters to control the ads inserted into their content.2. How Podbean's new Network plans give podcasters an aggregate picture of their network's performance, including downloads, playtime, and countries of origin.3. The high value, competitively priced plans offered by Podbean, including a free plan and unlimited aspects.
Resources:Read about Podbean's new Network Plan Analytics: https://blog.podbean.com/new-network-business-analytics-podbean/
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to improve your company newsletter experience with podcasts to increase employee communication and engagement
Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
On this episode of Podcasting Smarter we're speaking to Jeff Umbro, CEO and founder of The Podglomerate, and Joni Deutsch, Vice President of Marketing and Audience Development at The Podglomerate, a company that produces, distributes, and monetizes podcasts. "The best way to find podcast listeners is to go after the folks who are already listening to podcasts." - Jeff UmbroIn this episode, you will learn the following:1. Learn how top podcasting production companies produce, distribute, and monetize podcasts.2. Discover strategies for effective audience development in podcasting.3. Uncover strategies for maximizing podcast monetization.
Resources:
Podbean's In-App Promo: https://www.podbean.com/advertise-your-podcast-on-podbean-app
Subscribe to our email newsletter to get industry updates:https://www.podbean.com/email-subscribe
Other episodes you'll enjoy:
Building Audience Trust with Rob Greenlee, Podbean’s SVP of Content & Partnerships: Respect, Unite, & Show You Care
Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Jeff, Joni and The Podglomerate here:
LinkedIn: https://www.linkedin.com/company/the-podglomerate/
Instagram: https://www.instagram.com/podglomerate/
Twitter: https://twitter.com/podglomerate
Website: https://podglomerate.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
On this episode of Podcasting Smarter we're speaking with Rob Greenlee, Podbean's SVP of Content and Partnerships, about the power of podcasting and the relationship between podcasters and audiences. "As a podcaster, what is your big picture relationship with your audience and what's your role in a listener's experience and life?" - Rob GreenleeRob had been podcasting for over 15 years and had learned a lot about the importance of building trust with his audience. He's identified seven key elements including respect, honesty, and human connection. Rob also emphasizes the importance of finding the balance between fulfilling the needs of the host and the needs of the audience, to be authentic and to bring energy and enthusiasm to the podcast, while still respecting the listening experience.In this episode, you will learn the following:1. How to Build a Deep Relationship with Your Audience2. Authenticity in Podcasting and Respect for Your Listeners3. The 7 Key Elements of Podcast Audience Trust
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to improve your company newsletter experience with podcasts to increase employee communication and engagement
Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Laura Joyce Davis here:
LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/laurajoycedavis
Website: https://narrativepodcasts.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
On this episode of Podcasting Smarter we're speaking with Laura Joyce Davis. Laura is a lecturer and managing editor at the Stanford Storytelling Project, executive producer and host of Shelter in Place, and CEO and co-founder of Narrative Podcasts. She is a 20-year fiction writer with an MFA and has become a successful professional podcaster."Finding your voice means when you write, when you speak, there's a way that you show up that is uniquely you." - Laura Joyce DavisIn this episode, you will learn the following:1. How Laura Joyce Davis became a professional podcast service provider, entrepreneur and now teaches podcasting at Stanford University with The Stanford Storytelling Project. 2. What unexpected skills Laura drew from her background in fiction writing to create successful podcast episodes?3. How can someone with no experience in podcasting become an audio expert?
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective
Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories
How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!
Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Laura Joyce Davis here:
LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Instagram: https://www.instagram.com/laurajoycedavis/
Twitter: https://twitter.com/laurajoycedavis
Website: https://narrativepodcasts.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
On this episode of Podcasting Smarter we're speaking with Chris Krimitsos. Chris Krimitsos is the creator and founder of PodFest, an annual upcoming podcast conference dedicated to the love of podcasting and helping independent content creators connect with great services, education, and one another.
PodFest is this upcoming Thursday January 26th - Sunday January 29th at the Renaissance Orlando at Seaworld in Orlando, Florida.
"Focus on your community and keep focusing on delivering value to podcasters." - Chris KrimitsosIn this episode, you will learn the following:1. Discover the mysterious "PodFest Bump" of 10% more listenership and how it can benefit your podcast.2. Learn about the ever-evolving world of podcasting, from creating successful passive income to unlocking new monetization opportunities.3. Experience Podfest, where attendees become the closing keynote and are given the chance to meet and collaborate with industry insiders.
Podbean's Director of Customer Success, John Kiernan, will be offering a session on "Creating Successful Passive Income with Your Podcast in 3 Steps" on Friday, Jan. 27th at 1:15 PM in the Creator Wing.
You can attend PodFest for FREE using the code "PodbeanExpo34" for a FREE Expo Hall Pass!
Chapter Summaries:
[00:00:01]Podcasting Smarter is the official Podbean from Podbean. It features podcasting interviews, best practices, and helpful tips. In today's episode, we'll hear all about this year's PodFest which is coming up in a couple of weeks.
[00:00:55]Podbean will be in the expo hall at Podfest. And we are booth 34. We've got some free passes for everybody out there who's part of our Podbean family. Come join. Come say hi to the Podbean team. Use the code "PodbeanExpo34" for a free pass to the expo hall.
[00:01:32]Podfest was created from a meetup of 13 people in 2013. Since then, Podbean has literally grown. In 2020, a week before the lockdowns, we had just under 2000 attendees. Collaboration with other podcasters is probably one of the most important things to help grow your show.
[00:03:35]If you could go back and tell yourself some wisdom, what would you tell yourself? I would just tell myself, focus on your community and keep focusing on delivering value to podcasters.
[00:04:17]The conference is a little different than your average creator con. We host the largest influencer meet and greet in podcasting in the world. The closing keynote is the audience itself of creators. It really is a community.
[00:09:04]Chris: Podcasting is such a community based event. It's something where you really feel community around you. For anybody who hasn't attended an in person PodFest conference yet, we highly recommend going. I think PodFest is going to be good luck for those people that attend.
[00:11:37]Chris: What else are you looking forward to at PodFest this year? John speaking about how to create passive income with your Podbean. There's a lot of presentations on how to add video to your podcast, streaming, and I'm excited for the monetization tracks that we have.
[00:15:43]Chris: When we moved to Orlando, the conference was born in Tampa. In Tampa, I could get hotels for very cheap and keep the event profitable. Now in Orlando, we have people coming from all over the world. The goodwill that you have in your community pays off.
[00:20:02]The first tip for attendees is to get on the PodFest app. Get on the Whoova app, which is the most interactive community based app. Then when you show up and you want to hang out, go to the meetups. Try and force yourself to stay up a few hours after the conference and talk to people.
[00:23:43]The US is becoming a mature marketplace, so we're seeing maturity in the US. The areas that excite me the most, Indonesia, Philippines, the Middle East region, North Africa. So we're just seeing a lot of growth internationally.
[00:25:12]DAI means dynamic ad insertion. You can monetize your entire back catalog of past episodes with new ads. I think that term is going to be much more ubiquitous as we move forward because there's more money coming into the space.
[00:25:53]Chris: I listen to clips more than podcasts now when they do the short clips. I'm going on to audiobooks a lot because the problem with the podcasts, they're so good. Right now, I'm in a cleansing. So I just listen to David Goggins new book.
[00:27:12]Use the code "PodbeanExpo34" for a free exhibition hall pass. Podbean's John Kiernan will be presenting "How to create successful passive Income with your Podbean in three steps" If you have any questions about podcasting, reach out to the Podbean team.
Resources:Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy
How to Get Started with Ads on Your Podcast: LIVE REPLAY
What the Heck IS Dynamic Ad Insertion?!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Connect with Chris, and PodFest:
LinkedIn: https://www.linkedin.com/company/podfestexpo/
Instagram: https://www.instagram.com/podfestexpo
Twitter: https://twitter.com/podfestexpo
Website: https://podfestexpo.com/
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
Today's episode is a replay of our live event, "How to Structure an Internal Podcasting Initiative" where we speak to Vimal Parker, Talent Acquisition Content Manager at Slalom, about how they use podcasting to inspire and educate employees, creating powerful connections and driving engagement while piloting a secure and encrypted corporate initiative."There's nothing more powerful than having a consultant in Charlotte, let's say, in our market there, share a story about what we're doing with an amazing client and then share that with our team in Japan. And there's a commonality because of the industry that we're in. So we talk about the industry. We talk about that. We're trying to build connections."
In this episode, you will learn the following:1. How to successfully launch an internal podcasting initiative, including road-mapping, selling the idea to your team, and best practices.2. How organizations can use podcasting to build connections and educate and inspire employees.3. How podcasting can be used to engage and retain employees, and provide insight into an organization's values and culture.Slalom has successfully launched their internal podcasting initiative which they use to build connections and educate and inspire people.
With the help of Podbean, they have implemented a secure internal podcast with over 200 episodes, as well as an external podcast to promote their values and stories to their candidates.
They have also shifted their focus to promoting the use of their podcast to take a break from screens in the time of remote work. Through the use of analytics, they have seen how successful podcasting can be to build connections within their organization and externally.
Resources:Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more.
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Re-watch the full video version of today's episode on Podbean's YouTube channel.
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney
The 8 Ways Corporate Podcasts Can Keep Your Employees Engaged with Podbean’s Director of Customer Success, John Kiernan
The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!
About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
If you're curious about starting a podcast, here are a few things you need to know!
On today's episode of Podcasting Smarter we're joined by Roni Gosch, our Podcast Specialist here at Podbean for this replay of our live event where we're discussing everything you need to know to start a podcast in the new year and cover the who, what, where, when, and why of podcasting.
Roni also talks about why it's important to understand why you want to start a podcast, your audience avatar and formats, including storytelling and interview shows.
"Podcasting has a very low barrier of entry. So anybody can start a podcast. All you really need is a phone and a pair of headphones and you can start a podcast."
On this episode, you will learn the following:1. The Who, What, Where, When, and Why of your podcast
2. The importance of storytelling in podcasting
3. The different types of podcast formats
Resources:Podbean's Step-By-Step Guide to starting a podcast:
https://www.podbean.com/how-to-start-a-podcast
Read the full article on Podbean's Blog:
https://blog.podbean.com
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:
The Power of Podcasting: How to Make an Impactful Podcast Ad
How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio
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About us:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com
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PODBEAN ACADEMY
The Best Place To Learn How To Podcast
The Podbean Podcast Academy is the place to learn about podcasting: how to start a podcast, grow and promote your podcast, and tips for monetizing podcasts.