Tuesday Mar 12, 2024

Community Building and Engaging Content Creation with Dear Alice Design Podcast Pt. 2/2

Are you ready to step up your podcast game and achieve enhanced content quality and a loyal listener base?

We've got the solution to help you make it happen as we speak to the Dear Alice Design podcast about how the keys they've used to grow their audience.  On this episode we'll dive deeper into their success and share strategic podcast marketing tips to take your show to the next level.

"Trust, show up for them every time. It's great. We actually record three at a time when we sit down to do it, when we actually have the space carved out and the lights are set up and the cameras and we're actually doing it, it's just easier to bang out a couple." - Cori Place, The Dear Alice Podcast

In this special episode of Podcasting Smarter, we take you behind the scenes of Dear Alice, a popular interior design podcast renowned for their effective strategies in community building and fan engagement. Discover how they've skillfully integrated visual elements like Instagram to complement their audio-centric content, how they solicit and incorporate audience feedback, and how they consistently keep their content fresh and captivating. We also give you an insight into their marketing strategies and the genuinely relatable ways they connect with their audience across different platforms.

This is a continuation of last week's episode where we'll delve into deeper discussions with Dear Alice's creators: Corey Place, Jess Bennett, and Suzanne Hall as they candidly share their professional experiences in the interior design world, sharing both triumphs and hiccups that have shaped their successful journey. They stress the importance of learning from failures, the universal relevance of interior design, and share intriguing stories that make their journey relatable and inspiring.

The episode further dissects controversial topics and design trends, providing a balanced perspective on issues like the downside of disposable furniture. Their refreshing outlook on staying relevant in the fast-paced industry and the significance of consistency for audience engagement are invaluable insights for aspiring designers, decor enthusiasts, or anyone intrigued by the magical world of interior design. Be a part of their vibrant, design-centric universe by tuning into this insightful and compelling episode.

Here are the main takeaways of today's episode:

  • Master strategic podcast marketing to reach a wider audience and grow your show.

  • Engage your listeners through social media platforms to build a loyal and interactive community around your podcast.

  • Explore polarizing design topics to create engaging and thought-provoking content for your listeners.

  • Build a marketing runway strategy to consistently promote your podcast and attract new listeners over time.

  • Enhance audience engagement and drive podcast growth through effective communication and interaction.

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The key moments in this episode are:

00:02:23 - Marketing the Podcast

00:04:13 - Building a Runway for the Podcast

00:06:57 - Audience Engagement and Live Events

00:11:08 - Leveraging Visual Social Media

00:12:07 - Engaging with Audience

00:13:09 - Staying Innovative

00:21:18 - Top Performing Episodes

00:23:45 - Creating Buzzworthy Content

00:24:24 - Consistency in Podcasting

00:25:13 - Audience Expectations

00:27:01 - Recording Best Practices

Resources:

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https://www.youtube.com/watch?v=_rl4MDcWvCc 

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