Podcasting Smarter

Podcasting Getting Started and Best Practices with Lynz Floren of Growth Network Podcasts

Podbean's Podcasting Smarter Podcast's November LIVE Episode is here!Podbean's Head of Marketing John Kiernan is talking to Lynz Floren of Growth Network Podcasts on podcast production, getting started and best practices! Timestamps 0:00 Intro 1:41 Who is Lynz Floren and what is Growth Network Podcasts 4:12 Plan, Plant, Water, and Harvest 7:52 Going deeper to find more podcast content 11:23 Creative ways to market your podcast 16:31 Thinking of social media like a city 19:10 How to activate your audience 22:23 When should a podcaster bring in a podcast production company? 26:15 How to avoid burning yourself out 29:44 Developing brand loyalty 34:43 Most common podcasting misstep and how to avoid and fix it 44:44 Lynz's best piece of podcasting advice
Starting a podcast is easier than ever. Start your podcast today at www.podbean.com or download the iOS/Android Podbean App for free today. 
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast

How to build branded podcasts with Kaspersky!

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode!
Chapters: 0:00 Intro 0:34 Who is Kaspersky and who is Susi O'Neill? 2:06 When and why did Kaspersky decide to start a podcast? 5:06 Thinking of your branded podcast as an audio series. 8:04 What's the production and creation process of the audio series? 12:07 Video content vs audio content (pros, cons, and considerations) 18:05 Creating marketing content for a specific medium 24:58 Branded podcasts can be for any business of any size. 28:11 The benefits of having a company branded podcast 29:31 Advice for starting a branded podcast. 31:56 Remember: Your podcast is still a podcast! Check out Tomorrow Unlocked: Fast Forward - https://www.tomorrowunlocked.com/fastforward Learn about Podbean's enterprise services: https://www.podbean.com/enterprise
Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast
Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast 

The Benefits of Podcasting in Business with Lauren Smith of St. James's Place

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Lauren Smith of St. James's Place Wealth Management. Check out how St. James's Place has brought podcasting into their place of work with internal podcasts, private podcasts, and company branded podcasts. Enjoy the episode!
Want to watch the video version? Check it out here: https://youtu.be/jqWCKTq_R50
Timestamps: 0:00 Intro • 0:28 Who is St. James's Place? • 1:55 When did St. James's Place decide to start podcasting? • 2:35 St. James's Place podcasts - Public or private podcasts? • 4:35 When did St. James's Place decide on podcasting for internal • communications? • 10:16 How podcasts are used as a supplement for other comms tools. • 11:53 Who manages the producing, creation, and recording of podcast content? • 14:08 How to build awareness and engagement around internal podcasts. • 18:11 Hurdles implementing podcasts and how Lauren's team resolved them.• 20:56 St. James's Place's advice to businesses looking to bring on podcasting. Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast
 

How To Use Music In Your Podcast!

On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speak with Evan Buist of Melodie. We discuss how podcasters and content creators can legally use music in their podcasts. We also discuss the do's and dont's of fair use, as well as Melodie's great solution to using exclusive royalty free music using their platform. Enjoy the episode!
Chapters: 1:28 - Who is Melodie? 2:18 - Why does Melodie focus on royalty free music? 4:22 - What does "in perpetuity" mean? 5:04 - Why royalty free music can save you years down the line. 8:13 - Fair use: what is it? 9:28 - What is royalty free music? How can it be used? 11:21 - Different kinds of licenses. 13:04 - How Melodie is changing the game for podcasters. 17:12 - How and why to use multiple versions and stems of the songs! 19:53 - Advice for using music in your podcast. 25:00 - Find our more about Melodie Check out Melodie today at melod.ie ! Learn how to start a podcast with our easy step by step guide: https://www.podbean.com/how-to-start-a-podcast Learn how to promote your podcast: https://www.podbean.com/how-to-promote-your-podcast

Promote Your Podcast - Four Effective Tips and Tools!

Maybe you just started your podcast or you're a veteran podcaster. But one thing is for sure: you want to have your podcast reaching as many eyes and ears as possible. In today's episode, our Head of Marketing John highlights four effective ways to promote your podcast and get more listeners for your podcast!
Check out our video version of this episode here: https://youtu.be/D0dQNxpaMPk
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/

How Jostens Used Podcasting To Boost Morale and Connect Their Employees

Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other, and deliver important and entertaining content in ways they never before thought possible. Enjoy the episode!

How To Start an Internal Communications Podcast with Signature Performance!

Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness and highly positive feedback around their podcast. Enjoy the episode!
Chapters: 0:27​ - Who is Signature Performance? 1:47​ - When did Signature Performance decide to start an internal podcast? 5:17 - What was the catalyst that made Signature Performance decide to start a private podcast? 9:04 - The power of voice and how to leverage your management team as ambassadors. 13:21 - How podcasting has fostered communication across the organization. 14:15​ - The importance of creating curated content that's secure and not public facing. 17:58 - Who's responsibility is it to create, produce, and release the podcast content? 20:15 - How you can create a high quality podcast on a small budget and with minimal gear. 22:29 - How to create awareness and high engagement about new content 25:35- How to reduce noice and raise engagement 27:55 - What has the feedback been from the private podcast? 29:03 - Advice for businesses looking to bring podcasting into their workplace?
Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/​

How to Build a Pro Podcasting Studio with Andrew from Gator!

In this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Andrew Abrams, Marketing Manager of Gator Cases​ and Gator Frameworks, to discuss how any podcaster can create the most effective, ergonomic, and aesthetically pleasing studio using a combination of great studio gear for any podcast recording situation. Enjoy the episode!
Find out more about Gator Cases and Gator Frameworks:• Website: https://www.gatorframeworks.com• Facebook: https://www.facebook.com/gatorcases• Instagram: https://www.instagram.com/gatorcases/• Twitter: https://twitter.com/gatorcases
Podbean is the easiest way to start a podcast in only a few clicks. Start a podcast today at www.podbean.com . 
 

How To Select The Best Podcast Microphone with Laura Davidson of Shure Mics!

Listen to Laura Davidson of Shure and John Kiernan of Podbean discuss how you can choose the best microphone for your podcasting and recording needs!
This clip is taken from our Podcasting Smarter podcast episode "Recording Tips and Choosing The Best Podcast Microphone with Laura Davidson from Shure ". Check out the full episode here (https://youtu.be/n9Lr-AD6tn4​) or listen to the episode on any podcasting app!
 

How to Explode Your Listenership and Grow Your Podcast with Ben Leavitt

On today's interview, our Head of Marketing John Kiernan speaks with Ben Leavitt, social media strategist of Bunnymedia.co. Ben's podcast and social media growth strategies and tips will help any podcaster explode their podcast listener base and help grow their podcast to brand new eyes and ears! Ben and John discuss how to get your podcast into the top 100 charts, how to maximize you podcast's SEO, and so much more!
You can also watch the full video interview over on Podbean's YouTube channel! 
Check out Ben's podcast: https://www.podbean.com/podcast-detail/2zxzv-afbb4/Social-Media-University-Podcast
Timestamps
1:09 - Who is Ben Leavitt? 1:58 - What is the most common misconception about growing a podcast in the podcasting space? 3:24 - Tips for creating content that's specific for each platform.6:23 - How important is it for a podcaster to use social media? 10:58 - How to get podcast guests. 18:02 - How to make it into Apple Podcast's Top 100 chart with a three episode strategy. 22:45 - How important is it to ask a listener to subscribe to your podcast during your episode? 26:22 - How to use Instagram's tools to grow your podcast audience. 30:11 - Tips for maximizing your podcast's SEO. 36:09 - What's Ben's best piece of advice for a podcaster? 39:09 - Find our more about Ben!
 

How To Start a Private Podcast and the Impact of Corporate Storytelling - Vimal Parker of Slalom

On this episode, we'll be speaking with Vimal Parker, Marketing Manager with Slalom’s global Marketing team and the orchestrator of Slalom’s internal podcast Slalom On Air. We’ll be speaking about how Slalom has implemented podcasting into their organization, as well as how they have cultivated a culture around their company’s podcast. Enjoy the show!
Starting a podcast is easier than ever! Learn more at www.podbean.com to start a podcast in only a few clicks. 

Now Playing - Growing Your Podcast Fanbase Organically and Creating Consistent Income with Podbean Patron

On this episode of Podcasting Smarter, I'll be speaking with Arnie, producer and co-host of the Now Playing Podcast. We talk about how Now Paying organically grew their expansive fanbase, as well as how they've used Podbean's Patron program to create consistent monthly income for their podcast. Enjoy the show!
Check out Now Playing at www.nowplayingpodcast.com . Listen to Now Playing on the Podbean App and on any podcast directory! About Now Playing: Now Playing is a movie review podcast that traverses the stream of Hollywood sequels, reboots, and franchises by reviewing every installment in a series, start to finish.Podbean is an easy and powerful way to start podcasting. Podcast Hosting with No Limits, Built with Everything You Need for Podcasting Success. Check out our website at https://www.podbean.com/

Podcast Monetization and SEO with Amy Whitney (Real English Conversations)

Podcasting doesn’t just end with recording and posting content.  Being a podcaster and a content creator often includes crafting the brand, managing social media, and maximizing your podcast SEO.  During this, it’s important to ask yourself, “Is podcasting part of my brand, or is my brand podcasting?”  Do you use your podcast as another medium to spread information about a topic, or do you aim your other platforms towards your podcast? Amy Whitney of Real English Conversations and John speak about the importance of SEO development for your podcast, reverse engineer other podcast's SEO to maximize your visibility, and various methods to effectively monetizing your podcast. 
 

Leadership and Livestreaming with Lorenzo of Hacking Your Leadership

On today's episode, John Kiernan of Podbean and Podcasting Smarter speaks with Lorenzo of the Hacking Your Leadership Podcast about how his podcast highlights and helps aspiring and current leaders in the workplace, as well as how they've integrated life streaming to develop community and build a deeper engagement with their listenership. Enjoy the show and happy podcasting!  

Podcasting Legal Tips with Gordon Firemark

On today's episode, John from Podbean had the opportunity to speak with Gordon P. Firemark, entertainment lawyer and podcaster. Gordon gives his legal advice on many common pitfalls of podcasters such as obtaining releases for interviews, understanding who truly owns the name of your podcast and so much more. Enjoy our interview with Gordon! 
You can find Gordon at:Podcast - https://firemark.com/category/podcasts/Website - www.Gordonfiremark.comThe Podcast Lawyer Facebook Group - https://www.facebook.com/podcastlaw/
 

Niche Marketing and Recording On The Go with Mark Sterling (The Major Wrestling Figure Podcast)

If you’ve heard of The Major Wrestling Figure Podcast, you know what they’re about. Hosts Brian Myers and Matt Cardona talk about wrestling figures, memorabilia, and news in the wrestling figure industry, and more. You might be more familiar with their work names: Curt Hawkins and Zach Ryder, the professional wrestling tag team Major Bros from World Wrestling Entertainment (WWE). We got to sit down and chat with MWF Podcast’s producer, videographer and fellow professional wrestler Mark Sterling.  Sitting down with Mark, one thing stands true: in 2020, you can truly build a loyal fanbase from anywhere in the world.

The Many Phases and Faces of Fans: The Gravity Beard Podcast on Community

As a content creator, it’s an accepted fact that a podcast is nothing without its fan following.  Whether your fans are the quiet sort that bring it up for recommendations, or loudly and meticulously buying merch, liveshow tickets, and behind-the-scenes patron-program access, all fans are good fans and welcome to be part of your show.  One podcast, The Gravity Beard, as a community that takes it one step further.  If you haven’t heard of them, The Gravity Beard Podcast is a comedy podcast that’s got a little bit of everything for everyone.
Hear the hosts of The Gravity. Beard Podcast speak about how as their podcast grew, so did their fanbase, how their fans interacted with the show, and how they inserted themselves into the GravityBeard narrative. 
 

DC Podfest 2019: Learning About Podcasting Through Our First Clip Show!

In the years that it’s been running, DC Podfest has prided itself on fostering a community for podcasters of any level or creed to come and find a place amongst like-minded people.  This year’s conference proved no different, with guests ranging from first-time “I might want to start a podcast” thinkers and plotters to folks like Josh Hallmark, creator of True Crime Bullsh**, Our Americana, and much more.  While the event only lasted two days, it brought forth a font of passion and dedication to the craft of podcasting.  
We at Podbean sat down with four different podcasters to talk about their journey through the medium, and put their interviews together as a clip show to highlight the positivity, creativeness, and dedication to their work.

Podcasts in Education – Talking Teaching with Danny Hauger

In an ever-evolving world, we are always looking for new ways to learn and new ways to teach.  Even outside of the education sphere of school and universities, people are hungry for knowledge and new ways to consume it.  But it’s within those schools and universities that we find those who are hungry to share knowledge as well, like Danny Hauger does using podcasts in education.
Join us as educator Danny Hauger shows us how he uses podcasts in education, his classroom, and the impact that podcasting has on student learning and engagement.

Monetizing Your Podcast And Using PodAds - Just Shoot It Podcast

More work goes into making movies, television, and commercials than people realize.  Even beyond considering the work that lies behind the acting talent, like the professionals that handle props and costuming.  A large onus of a movie or film’s tone and direction lies on its director, to a point where a good director can turn a bad movie into a good movie, and a good movie into a great one.
Matt Enlow and Oren Kaplan, cohosts of the podcast JUST SHOOT IT, know this sentiment well.  And they sat down with us at Podcasting Smarter to talk to us about podcasting, directing, how to combine the two, and how monetization and PodAds helped make it all work.