Podcasting Smarter

Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup

In this episode of Podcasting Smarter, we're speaking to Bethany Hawkins of Crackers in Soup, a podcast management company, about starting her podcast business, what led to her 6-figure success and the lessons she's learned along the way.  
In this episode we'll cover:
How Bethany got into podcast and what skills she used from previous jobs, hobbies and careers
Tips & best practices for beginners and people just getting into podcasting and podcasters who’ve only worked on their own shows
Navigating PodFade and creating a sustainable, success podcast business
How she gets clients and some ways that Bethany started to build that part of her business
What services podcasters can charge for including production, pre-production, social media, editing and more
Learning what to charge and navigating setting rates within the podcasting industry
Creating a 6-figure Podcasting Business and how Crackers in Soup grew as a business
Navigating the podcast landscape as a BIPOC creator
Common hurdles for podcasters starting a podcast business
You can get in touch with Bethany and find Crackers in Soup here. 
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Podcast Directories: The Importance of Podcast Directories & Updates from Podbean on Single-Click submissions for iHeartRadio and Samsung Free

On this episode of Podcasting Smarter, we get into some exciting updates on directories from Podbean specifically for iHeart and Samsung Free. 
We're speaking to Podbean's Director of Customer Success, John Kiernan, about making sure your podcast is available everywhere it can be discovered through multiple podcast directories.  
In this episode we'll cover:
What single-click submission is and how you can easily add your podcast to podcast directories
Podbean's new single-click iHeartRadio podcast directory integration
Podbean's new single-click Samsung Free podcast directory integration
Why listing your podcast on multiple directories can increase your podcast audience and listenership
Podbean's complete resources for submitting your podcast to directories
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
 

How Podcasting Can Help with Employee Retention: Live Replay with Keynote Speaker, and founder of Futureforth, Dave Delaney

In this episode of Podcasting Smarter, we're sharing an interview from Podbean's Corporate Podcasting Smarter series.   
Podbean's Head of Events, Norma Jean Belenky speaks with Dave Delaney, a Keynote speaker, author, podcaster and the founder of Futureforth.com.  We'll discuss how podcasting can empower employees with a sense of ownership and community to improve employee satisfaction and retention within your organization. 
We'll also cover..
Why Employee Retention is such a big issue right now
How to minimize the resources that companies will spend in filling a role within their organization
What directly effects employee retention
How podcasting helps with employee retention
How can podcasting contributes to assessing the needs of your employees?
Best practices for improving employee communication and trust
How organizations can empower their employees with podcasting initiatives
How storytelling makes an impact within an organization
How we can use podcasting to sustainably deepen organizational communication on a long term basis
You can re-watch the live panel here on Podbean's YouTube and you can find Dave and learn about the leadership communication and professional development they offer at Futrueforth.com. 
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Corporate Podcast Smarter is an official in-house podcast by Podbean. 
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.
 

The Benefits of Embeddable Players for Internal Podcasting, LMS integration and more!

In this episode of Podcasting Smarter, we discuss embeddable players and how they work within Podbean's Enterprise and Business podcasting solution.  
We're speaking to Podbean's Director of Communications, Shannon Martin, about how to utilize an embeddable podcast player within your organizations podcasting and communications strategy, how the technology works and the benefits for your organization including.. 
What internal podcasting is for enterprise-level organizations
The definition of an embeddable player for internal podcasting
How an embeddable podcast player is secure
How you can use embeddable podcast players within an LMS or MS Teams
The benefits and features of an embeddable podcast player
 Find out more about Podbean's business solutions at https://www.podbean.com/enterprise/enterprise-podcast-solution and reach out to us with any questions or to get in touch with the Enterprise team at podcastingsmarter@podbean.com. 
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Podcast Conferences: Podbean’s checklist and making the most of in person podcasting events

In this episode of Podcasting Smarter, we're leading up to Podcast Movement next week in Dallas by speaking to Podcast Specialist Roni Gosch about making the most of in-person podcast conferences and events.  
We'll go over.. 
What to bring in your day go- bag for the day
Making sure you make the most of the schedule 
Tips for networking
Best practices for attire (including to wear comfortable shoes!)
Recording equipment you may want to bring with you
Where you can find the Podbean team (booth 603!) 
View the full podcast conference checklist on our blog
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
 
 

How Law Firm White & Case is Using Podcasting to Make an Impact Reaching Legal Recruits

One of our latest case studies features Podbean's Podbean's Director of Customer Success, John Kiernan, speaking with White & Case's Legal Recruiting Coordinator, Juliette Fernandez and Senior Manager in Employer Brand Communications, Andrew Farmer as they discuss how they use podcasting to showcase their firm's culture, values and why it's a great place for a legal career! 
White & Case LLP is an international law firm based in the USA. The firm has been operating for more than a century and has 45 offices in 31 countries worldwide. White & Case is one of the top ten law firms worldwide in terms of revenue.
In this episode they'll cover:
How podcasting became a solution within the pandemic to get in front of upcoming graduates and candidates
White & Case's podcast, On the Record with White & Case and how they offer interview tips and tell personal stories, breaking down a lot of the mystery of the legal interview process for recent graduates
How podcasting became an opportunity to listen to their audience and create content that recent graduates find value in
Their podcast production and content creation strategy
How inviting different voices from within the White & Case community has enabled them to share different perspectives and experiences within the organization
Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.  
To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at podcastingsmarter@podbean.com 
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Spilling the Podbeans: Podbean’s mid-year 2022 updates on new features including Closed captions, Group Recordings, Language Settings and more!

In this episode of Podcasting Smarter, we're "Spilling the Podbeans" and sharing all of the new features and updates from Podbean so far as we reach mid-year of 2022!   
We're speaking to Podbean's Director of Communications, Shannon Martin, about all of the updates we can share including.. 
New podcast website premium themes
Podbean's optimized video player
The newest version of the Podbean App (and to make sure you download the latest version to the Podbean App!)
Ad management in now visible in within your podcast dashboard
We now support group recording on the Podbean App
We now support Dutch language within your podcast dashboard 
You can now export the media URLs of episodes within your podcast statistics
Closed Captions have been added
Within Sweden and Germany you can now see more granular statistics about where your audience comes from
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Campfire Stories: Live Panel Replay from Podbean’s Storytelling Podcast Week feat. Jim Harold of Jim Harold’s Campfire and John Ballentine of Campfire Radio Theater

This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program.  
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For July, Storytelling Podcast Week featured a live panel on "Campfire Stories" for our monthly live episode with Jim Harold of Jim Harold's Campfire podcast and John Ballentine of the Campfire Radio Theater Podcast, hosted by Motzie Dapul of the Hi Nay podcast as they discussed the art of telling campfire stories, scary stories, their podcast production, sound design, creating community from their shows, their favorite episodes, gathering stories, the podcasts they listen to and much more! 
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Storytelling Podcast Week is brought to you by Podbean.
Podbean is a podcast publishing and monetization service, hosting over 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at www.podbean.com  

How Jostens Used Podcasting to Boost Morale and Connect Their Employees

Check out this case study with John Kiernan, Podbean's Director of Customer Success and Jostens' National Director of Learning and Development, Mark Bussel as they discuss how Jostens is using podcasting internally to boost employee morale and within their internal communications and learning and development initiatives. 
In this episode they'll cover:
Why podcasting is a good fit for Jostens and how podcasting enabled them to approach internal communications in a different way
How podcasting grew within their organization and they developed different internal channels for content
How podcasting made the difference in regard to having a great impact then written or video content
The employee's positive experience with podcasting at Jostens
How easy and straightforward the podcasting process was for their organization
How podcasting empowered their employees and gave them an opportunity to communicate, opening up a two-way conversation
Here's the link to watch the full interview on Podbean's YouTube channel and you can read the full case study on our Enterprise Site, here.  
To learn more about Podbean's Business and Enterprise solutions head over to our site or reach out to us at podcastingsmarter@podbean.com 
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Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
To subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe

Branded Audio: The Best Marketing Tool You’re Probably Missing - LIVE REPLAY

In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series.   
Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia.  Marc and Norma Jean discuss how branded audio and podcasting make an emotional impact and how to utilize storytelling to convey brand values and get results! 
We'll also cover..
The benefits of podcasting over print 
How podcasting creates a positive impact on employees and employee culture
Meeting the "Mission of the Moment" with your audio strategy
Targeting specific audiences with branded podcasts
Podcast formats and how to choose the best format for your brand's message
Audio cues and training your audiences ear
How podcasting and podcast clips are used within a greater social media strategy
Using podcasting for business development
The secondary impact of having great guests on your show
And more!  
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Corporate Podcast Smarter is an official in-house podcast by Podbean. 
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide,  read case studies and more.