The Throughline of True Crime: Josh Hallmark on Empathy, Inverting Genre, and Making The Most of Podcast Advertising

What does it mean to be human?  That’s not the question Josh Hallmark set out with when he first started his podcast Our Americana.  It probably wasn’t even the question brought up with his following podcasts Playlist or The Karen and Ellen Letters.  But it’s the question he answers in his true crime podcast, True Crime Bullsh**: The Story of Israel Keyes. Of all the tools at his disposal, he says PodAds helped him do more than raise money - it helped him save time.  Enjoy the interview!

Check out Josh's network of podcasts at http://www.our-americana.com

True Crime Bullsh** at http://www.our-americana.com/truecrimebullshit/