Tuesday Sep 05, 2023

Retain and Attract: Winning Strategies for Podcast Growth

Wondering how to increase discoverability while maintaining audience retention?

In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss how to both retain and attract your podcast audience! 

"If you prioritize Discoverability over retention, what you're going to have is more people who come in and listen to an episode and then dip back out. You're not really going to be able to build up the rapport with them. You're not really going to be able to go anywhere or grow with your podcast." - Roni Gosch

Are you looking to boost your podcast's visibility without losing your loyal listeners?

Get ready as we reveal powerful strategies that will help you achieve the desired outcome of expanding your reach without sacrificing the loyalty of your existing audience.

In this episode you'll learn about how to:

  • Unravel the significance of discoverability and audience retention for your podcast's progress.

  • Exploit strategic avenues to extend your podcast's reach while preserving audience stickiness.

  • Decode the essential metrics to assess podcast discoverability and long-term listener involvement.

  • Investigate a best-in-class illustration of a podcast managing discoverability and retention admirably.

  • Get versed with the recurrent pitfalls in overemphasizing on discoverability at the expense of loyal listenership.

Resources:
Read more about this conversation on Podbean's Blog:

https://blog.podbean.com/top-5-tips-to-increase-your-podcasts-discoverability/

 
Re-Watch Podbean's Summer of Discoverability: 
 

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About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

 

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