In this episode of Podcasting Smarter, we get into the importance of exchanges or swaps and how they can help build your audience and add value to your podcast.
We're speaking to Podbean's Director of Communications, Shannon Martin, about episode interview exchanges, the benefits, ad swaps with other podcasters and the value of advertizing podcasts on other podcasts.
In this episode we'll cover:
What is an episode swap?
The benefits of teaming up with other podcasts and podcasters to promote your shows
Which podcasts are best and niche adjacent to your podcast's topic and audience
What is an ad swap?
Value based ad exchanges
Direct ad exchanges
The benefits of publishing curated guest episodes
We also mention the following links within this episode:
Podcast Smarter is the official in-house podcast by Podbean.
Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com