Maximizing Your Podcast Reach: The Power of Programmatic Advertising - LIVE Replay!

Today's episode is a replay of our live event, Maximizing Your Podcast Reach: The Power of Programmatic Advertising!

Podbean's Head of Events, Norma Jean Belenky, SVP of Advertising, Kerry Tracey and former SVP of Content & Partnerships, Rob Greenlee, get into the details of how programmatic advertising for your podcast actually works and how to use it to your advantage to make money from your podcast! 

"The biggest power of programmatic for smaller podcasts is that it allows them to get Fortune 500 and Fortune Thousand companies that would never advertise on a single show." - Kerry Tracy

In this episode, you will learn:

• Discover the advantages of programmatic advertising for podcasters and advertisers.

• Learn the secrets of targeting specific audiences using data-driven programmatic ad buying.

• Uncover the perfect balance of ad loading and frequency for effective podcast ads.

• Find out how to utilize third-party data for brand suitability and targeted ads.

• Master the techniques for measuring success and ROI in podcast advertising campaigns.

Resources:

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Re-watch the full video version of today's episode on Podbean's YouTube channel. 

 

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Other episodes you'll enjoy:

Maximizing Podcast Revenue: Programmatic Advertising Explained

Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate

Everything You Need to Know to Start a Podcast in the New Year: Live Replay

 

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

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Deirdre Tshien and Capsho:

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