Tuesday Oct 18, 2022

How to improve your company newsletter experience with podcasts to increase employee communication and engagement

Get tips on how to improve your company newsletter by podcasting on the latest episode of Podcasting Smarter!

 

In this episode, you will learn:

1. How to improve your company newsletter experience with podcasts

2. How to integrate and cross-pollinate your company newsletter and podcasts for your business

3. How to use podcasts to increase employee communication and engagement

"People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story."

Podcasting can help modernize, update, and make communications more accessible and engaging.  It's a great tool to use to break away from screens and allow employees to listen without looking at a screen. You can also see what percentage of the podcast is being listened to on an aggregate level and we have a blog post on how to implement podcasting within your email newsletter strategy.

In this episode, you will learn the following:
1. How to improve your company newsletter experience with podcasts
2. How to get started with podcasting
3. How to use podcasts to increase employee communication and engagement

Resources:
Learn more about Podbean's Enterprise and Business solutions that are trusted by industry leaders world wide, read case studies and more. Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Podbean's blog on Improving Your Company Newsletter with Podcasts

Podbean's Enterprise Solution and Case Studies.  

Chapter Summaries:
[00:00:01] - Podcasting smarter is the official podcast from Podbean. In today's episode, Norma Jean Belenky, Podbean's Head of Events and Shannon Martin, Podbean's Director of Communications will talk about how to improve your company newsletter experience with podcasts to increase employee communication and engagement, as well as how to get started podcasting.

[00:00:56] - We're talking about company newsletters on today's episode of Podcasting Smarter. Podcasting is a great tool to modernize, update and make communications more accessible and engaging. It gives employees a break from screens and allows them to listen to a podcast without looking at a screen. In addition to email newsletters, there are options to create a podcast. Podcasts can be well-molded to and expand on how you're communicating with your workforce. In terms of engagement, podcasting is something where you can see what percentage of the episode is being listened to on an aggregate level.

[00:07:21] - Podbean has a podcast player that you can embed into your company newsletter. The company newsletter can be either an audio version of the newsletter or a podcast. At Podbean, we make the process of making a podcast easy to distributing. Here is a blog post on how to implement podcasting within your email newsletter strategy on the Podbean blog.

[00:10:06] - People absorb more information when it's packaged within a story. People remember facts 20 times more if they're in a story. According to a study, employee stories are great for a podcast and can help with inclusion and accessibility within the organization. It's a great way to expand upon what's being done with communications.

About us:

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

 

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