Aug 19th, 2016 by thejellyvisionshow
"It's probably not great for your brand, as a blogger, to promise a podcast, and pod fade." -- Abby Glassenberg
This week on Podcasting Smarter we learn a lot from Abby Glassenberg. Abby is the host of the successful podcast, While She Naps. She is also a creative entrepreneur whose podcast is just one thread of a rich career she has sewn together that includes blogging, writing, sewing, teaching, and design. So impressive!
Abby's Podcasting Smarter Tips:
- Podcasting gives you an excuse to reach out to influencers and industry leaders in your field and connect with them in depth by having a conversation with them on your show.
- Curating your guest list is an act of creativity. There is an art to finding a guest that will benefit from being on your podcast as much as your show benefits from their interview.
- As a blogger, Abby already had an audience. She didn't want to make a promise to her audience that she couldn't keep, so she took the time to plan her podcast and consider the publishing frequency she could maintain in the long-term.
- As the content creator, promoting your podcast is entirely your job, not your guests'. Make it easy for them to share the show by providing them with links, and visuals, but don't get upset if they never do.
- To instigate engagement, she asks al her guests to share three things they are enjoying such as books, apps, etc. She then finds social media accounts for the things mentioned and tags them along with a link to the episode to let them know they were recommended on her podcast. What a great idea!
- Abby uses the Pocket App and Slack to help her productivity. With Pocket, she can save articles that are interesting to her audience and include them in a weekly newsletter, along with a link to her recent episode. This allows her to provide tons of value without spending a ton of time. SMART!
- Once your podcast becomes popular, you will start gettign pitched by potential guests. You need a plan for how you handle it. Since curating her guest list is such an important part of her show, she decided to not take any pitches.
- Be patient with sponsorships. Abby waited to pursue sponsors until she was confident in her audience and the stability of her show.
- She offers advertisers a lot of value for their sponsorship, and even includes several options for how their ad is delivered. One of those is a two minute interview! Another great idea!
- You don't need a gigantic audience in order to monetize your podcast. After being turned down by MidRoll, Abby handled her own advertising with lots of success.
Abby's Fantasy Podcaster: Elon Musk
Abby's hypothetical podcast about her life: She Holds It All Together
Must Listen To Episode of While She Naps:
You can listen to While She Naps on Podbean, Stitcher, and iTunes. You can also enjoy the blog, While She Naps.
Aug 10th, 2016 by thejellyvisionshow
"The more we are willing to reach out and help each other, the better the world will be."
-- Bruce Langford
Bruce Langford is not only the host of the Mindfulness Mode Podcast, but he is also a life coach and mindfulness counselor. Stay in this moment, because Bruce is going to help us wrap our minds around our microphones and be more calm, focused and intentional podcasters!
Podcasting Smarter Tips From Bruce:
- Three ways podcasters can be more mindful: 1. Meditate daily. 2. Use the power of habit and read the book, Power of Habit. 3. Make it a professional thing, and take it seriously.
- Don't strive for perfection. 80% is usually good enough to get things done, and move on to the next project. Don't let perfection be your excuse not to launch.
- Don't be afraid to request interviews from big name guests such as best selling authors. Be sure to do a little extra research, so you can approach from a place of knowledge.
- Preparation is a way to calm to your mind in times of stress and nervousness. Be prepared, and have back-up plans in place.
Must-Listen To Episodes of The Mindfulness Mode Podcast:
If there is a book that you want to read, but it hasn’t been written yet, you must be the one to write it. –Toni Morrison
If there is a podcast you want to hear, and it hasn't been recorded yet, you must be the one to produce it! This week I am joined by Halle from the Well-Read Podcast. Halle and her co-host Ann, are librarians at the Beaufort County Library in South Carolina, and the podcast is an extension of the library's public outreach programs. These lovable librarians have reached over 150,000 downloads with just 35 episodes. Like a good book, you are going to want to check their show out!
Podcasting Smarter Tips from Halle
- Co-host chemistry builds over time
- Divide up the show production duties for an equal division of work.
- In addition to social media, and newsletters, she promotes the podcast grass roots style when attending community groups, or doing presentations through the library.
- When they started, they weren't many shows doing reading recommendations so that helped them stand out.
- To engage their audience, they tweet our what they will be discussing, share book-related news, and connect with authors. All things they think their audience wants to hear.
- Podcasts are a great vehicle for community outreach for businesses and organizations.
- Coordinating schedules is a challenge for them, so part of their work flow is batching episodes while still allowing time for research.
- Like a good book, you need some sort of structure and narrative to your podcast.
Must Listen To Episodes:
Episode 24: Current Events
Episode 28: All-Time Favorites
Listen to the Well-Read Podcast on Podbean,and iTunes
Follow them on Facebook and Twitter!
Check out the Beaufort County Library!
Jul 27th, 2016 by thejellyvisionshow
"You've gotta think big to be big." --Austin Petersen
Austin Petersen is the founder and owner of The Libertarian Republic, and the host of The Freedom Report podcast. Austin grew The Freedom Report podcast into a popular, political news source which now earns over a million downloads a month. Austin credits the influence of his podcast for his former candidacy for the Libertarian Party's 2016 nomination for President of the United States. He came in second to Gary Johnson.
Podcasting Smarter Tips From Austin Petersen:
- It can be dangerous to share how you truly feel on your podcast. You risk alienating people. You may lose career opportunities.
- On the future of podcasting: Podcasts will be important in advancing individualism, and will take power away from mainstream media, and corporations.
- Find a niche that is not being served well and hopefully aligns with your passion and/or your business. Don't do what everyone else is doing unless you can offer a unique value proposition.
- With regard to social media: Think of your followers and fans as customers. Give the people what they want. Always serve your audience. Think about what they want to know, and what interests them.
- Social media engagement has a dollar value of about $1.50 per thousand, so build your audience and engagement to attract advertisers.
- Your audience will connect with you based on your attitude. What you put out there, you will get back.
- You can attract people to you through your podcast that can help you advance your cause, promote your idea, or even marketing your business.
Must Listen To Epsiode: Can We Kill ISIS Without Sacrificing Liberty
Listen to more of The Freedom Report on Podbean, iTunes, and Stitcher.
Follow on Twitter, Twitter, and Facebook!
Jul 19th, 2016 by thejellyvisionshow
This week on Podcasting Smarter, Jen talks to Graham Duke of the Rex Factor Podcast. Rex Factor is a light-hearted podcast reviewing all the kings and queens of England & Scotland. On each episode, Graham and Ali determine if the monarch has the mark of greatness, known as the Rex Factor!
It all started with a pub conversation and a friendly debate about great monarchs. That conversation is now a weekly, award winning, themed podcast with over a million downloads. Graham shares with us how they created a community as well as financial support for the show through their creative crowd funding efforts.
Podcasting Smarter Tips from Rex Factor:
- Use your crowdfunding reward levels to create community. Rex Factor patrons become members of the special Privy Council and get access to premium episodes.
- Your fans will want to financially support your show and you can do more for them with their funding.
- Have fun with your audience. Rex Factor top level patrons get to commission an episode which becomes the premium content available only to the Privy Council.
- They started an "insider" hashtag that fans use that references an episode about a monarch with a less than memorable mark in history. #RememberAed
- Make sure you have good audio quality from the beginning.
- Take the time to set up your website, determining your format, your work flow process, tone, and branding of your show before jumping into.
Must Listen To Episode: 44. Charles II (Restoration)
Rex Factor on Podbean
Rex Factor on iTunes
Rex Factor on Stitcher
Rex Factor on Twitter
Rexfactor on Facebook
Jul 12th, 2016 by thejellyvisionshow
This week on Podcasting Smarter, we are recording from Podcast Movement 2016 with Shawn and Richard, the co-hosts and producers of The Language of Bromance Podcast. This episode was recorded using Podbean's mobile app recording feature and the Go Mic by Samson. I picked it up at the Samson booth the day we recorded! It's only $40!
We purposefully left an interruption in the recording since it was part of the experience of recording during the Podcast Movement conference.
Richard and Shawn initially started podcasting as a means to stay connected after moving apart. Now, two years later, they are part of the PodBros Network, and have a growing community of rabid fans who enjoy the hilarious worlds they create around obscure, historical events.
"Always remember why you are doing your podcast. Praise is humbling, but that doesn't make me talk into the mic, it encourages me to talk into the mic." --Richard
Must Listen To Episode: 84 Planet Of The Emus (seriously, I laughed so hard, I cried.)
The podcast has been an impressive creative outlet for Shawn and Richard. Their unique storytelling has led them to film making, and creating comics. Adult coloring books may even be in their future.
Podcasting Smarter Tips from Shawn and Richard:
- Don't be afraid to experiment with your show. Not everything will work, and that is ok. Keep creating!
- Promote your show on Reddit. The community holds you accountable. You have to give to get in Reddit communities.
- Don't waste your audiences time. They have lots of choices.
- Don't be afraid to edit things out.
- Create a community around your show. They have the L.O.B. Army.
- Podcasting leads to many unexpected opportunities.
You can find The Language of Bromance on Twitter and Facebook!
"All our dreams can come true, if we have the courage to pursue them.” -Walt Disney
Welcome to the first show of our first season of Podcasting Smarter! Joining us on this episode is Mike Rahlmann, host of the Be Our Guest (WDW) Podcast! With over 5.5 million downloads and morethan 1,000 episodes, the Be Our Guest Podcast is a trusted resource for anyone wanting to squeeze all the fun they can out of their Walt Disney World experience.
Mike generously shares his eight year odyssey of podcasting, and his enthusiasm for the platform has only grown over the years. He credits the community that grew around his podcast for him finding a new career as a WDW travel agent, for running marathons, travelling and for conquering his fear of flying.
"One of the powers of podcasting is that you can make a difference." --Mike Rahlmann
Mike's Podcasting Smarter Tips:
- Mike recommends aligning your podcast with a charity to see the power that your podcast has to make a difference. The Be Our Guest Podcast will be podcasting for 12 hours straight on Sun. July 31, 2016 to raise money for Give Kids The World. Last year, they raised over $20,000 from their amazing audience.
- The key to Mike's podcasting success has been community. He encourages us to connect with our listeners on a deeper level both online and off. His show has done this by organizing a running team, having annual cruises, being active and curious on social media, and incorporating listeners into their show.
- Mike shares how by adding a live show into his podcasting schedule his team opened up a different kind of engagement with their audience. He uses a combination of Mixlr and Skype to make that magic happen.
We are thrilled to have the Be Our Guest Podcast in the Podbean family of podcasts. You can listen to the Be Our Guest Podcast on Podbean, iTunes, Stitcher, and Google Play. You can also connect with their incredible community on Facebook and Twitter.
Thanks for listening! You can tweet at us @podbeancom and we invite you to join our Podcasting Smarter Facebook Group!