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This week on Podcasting Smarter, Jen talks to Graham Duke of the Rex Factor Podcast. Rex Factor is a light-hearted podcast reviewing all the kings and queens of England & Scotland. On each episode, Graham and Ali determine if the monarch has the mark of greatness, known as the Rex Factor!

It all started with a pub conversation and a friendly debate about great monarchs. That conversation is now a weekly, award winning, themed podcast with over a million downloads. Graham shares with us how they created a community as well as financial support for the show through their creative crowd funding efforts.

Podcasting Smarter Tips from Rex Factor:

  • Use your crowdfunding reward levels to create community. Rex Factor patrons become members of the special Privy Council and get access to premium episodes.
  • Your fans will want to financially support your show and you can do more for them with their funding.
  • Have fun with your audience. Rex Factor top level patrons get to commission an episode which becomes the premium content available only to the Privy Council.
  • They started an "insider" hashtag that fans use that references an episode about a monarch with a less than memorable mark in history. #RememberAed
  • Make sure you have good audio quality from the beginning.
  • Take the time to set up your website, determining your format, your work flow process, tone, and branding of your show before jumping into.


Must Listen To Episode: 44. Charles II (Restoration)

Rex Factor on Podbean
Rex Factor on iTunes
Rex Factor on Stitcher
Rex Factor on Twitter
Rexfactor on Facebook



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